OMA Comp

Web Design & Development

website design

Meta Descriptions Should Match Page Content

OMA Comp Meta Description

If you’re taking your first steps into search engine optimization (SEO), then you will notice some terms that pop up a lot. One of those is meta description. The meta description is important to help draw in the right type of traffic to your website.

What Are Meta Descriptions?

The meta description is an HTML attribute. It displays a short summary or “teaser” of the content that’s on the page. Google will display the meta description in the search results. This gives internet users a quick overview of what to expect if they decide to click the link.

When viewing Google search results, look below the page title and URL, and you will see approximately one or two sentences of text. That is the meta description.

What Does the Meta Description Do?

This small piece of content plays a big role in your online marketing strategy. The meta description has a significant influence on click-through rates. If it is well-written and relevant, then it will persuade the internet user to click and visit your site. If it is not, then it may cause them to keep scrolling, even if your page is exactly what they need. That influence is why the meta description is so important.

Tips for Writing a Great Meta Description

When writing your meta description, remember to:

  • Keep it under the 160-character limit
  • Keep it relevant based on the content your page offers
  • Use targeted keywords in your meta description

If you have questions about meta descriptions, let us know. We are available to provide SEO services that will help your business grow. Contact us today to learn more.

Instagram Testing

OMA Comp Facebook Instagram Testing

 

Facebook’s Instagram is starting to test in Canada, hiding the like count on posts and videos.

Why? To get rid of the “desperation of likes” and to reduce depression and anxiety in people who are affected by it.

Some Instagram influencers as well as businesses have expressed concern. Influencers as well as businesses use Instagram to make money and drive business.

Instagram hopes to lure business with a better shopping experience by adding the ability to buy products they see on the app right from the image.

If you and your team are interested in learning more about Instagram and Business, contact us to schedule our 1-hour seminar.

Earth Day – Computer Recycling

OMA Comp Earth Day 2019

Have an old computer that you no longer want or need? OMA Comp will wipe your device to protect your information and dispose of the computer at no charge to you. We use a certified recycling company to help preserve and protect the environment. This is how we help do our part to conserve natural resources. If you have old computers laying around, please drop them off at our office in Madison Heights during business hours. We will take care of the rest.

Gutenberg Websites: The Future of WordPress Editing

OMA Comp Gutenberg websites

Named for the man who sparked the Printing Revolution, this new WordPress editor is poised to change the way we use the platform. It replaces the old editor to help streamline the process.

The Benefits of the Gutenberg Editor

Gutenberg adheres to Googles new standards which makes it better optimized than some other platforms. It is also a user-friendly design. It’s much easier for newcomers or inexperienced users to make changes to their site.

Gutenberg also reduces the risk of plugin issues. The use of blocks means that some plugins will no longer be needed, further simplifying WordPress page creation.

Getting Started with WordPress and Gutenberg

OMA Comp is available to help you transition to Gutenberg and get the most out of this major WordPress update. Contact us today to learn more.

Search Engine Optimization New Rules for 2019

OMA Comp Search Engine Optimzation 2019 Trends

Search engine optimization continues to evolve. Search engines find more ways to deliver the results users want. In the meantime, businesses have to learn to adapt quickly to an ever-changing virtual environment. Make sure your company is SEO-ready for 2019 by implementing the following rules.

The Featured Snippet Matters

SEMrush reported that the Featured Snippet claims 11.3% of search results. It also manages to take clicks away from the top spot. This is a tool that should not be overlooked in 2019. You need to find the keywords you rank for as well as those that have a Featured Snippet. Then, you should create a short 40 to 60-word paragraph of text designed to rank for the Featured Snippet keyword.

You Must Optimize for Voice Search

Voice search is a big deal in the SEO world, and it keeps getting bigger. Using effective keywords and earning a Featured Snippet are a good start. Also, make sure your content provides a question and answers it. When people use voice search, Google usually seeks out pages with a related question and answer.

Content and Links Still Matter

Content and links still matter. You need great content and link building if you want to rise in the search page ranks. You must earn a place on the first page before you can get optimum benefit from Voice Search and other tools.

Take SEO to the Next Level in 2019

Now is the time to plan for next year’s SEO. You don’t have to do it alone. Contact OMA Comp today to learn more about the new rules driving search engine optimization in 2019.

Celebrate the New Year!

OMA Comp Happy New Year

For over two decades, OMA Comp has been helping businesses harness the power of modern technology to be successful. As we begin 2019, we are excited to meet new clients and continue providing the best IT solutions, hosting, website design and optimization, online marketing and reputation management to our current clients. This year is full of opportunities, and we want to help you explore them all. Technology may get more complicated, but we’ll always be here to provide support and services that help you reach your goals. We wish our clients and staff a happy, healthy, and prosperous New Year! Let’s make this year your most successful yet!