SEO Friendly Websites February 19, 2020 By OMA Comp If you hope to achieve free organic traffic from search engines like Google and Microsoft Bing, then you must have a website that is SEO friendly. Paying for web traffic is great when it converts into dollars but getting free traffic that earns you money is truly a beautiful thing. When it comes to making your website SEO friendly, below are a few things you cannot overlook. Page Load Speed The slower your website loads the worse it will rank. Google and other search engines have been implementing this requirement for quite some time now so if you want your site ranked high, then you must increase your site speed. See what your website’s speed is at Google Page Insights. Valuable Relevant Content Ever heard the saying “content is king”? Well, that’s because it is. If you are looking to get your site ranked on the first page of search engines, then make sure you have quality content for your readers. This is a massive variable when it comes to rankings. Optimize Your Website for Mobile More than 60% of all web traffic now comes from mobile devices. If your website isn’t optimized for mobile, this should be fixed immediately. If more than half of your viewers leave your website because it’s not optimized, this will directly impact your earning potential, and it will also hurt your SEO score. Create Backlinks and Crosslinks Backlinks are any link that comes into your website from an external site and crosslinks are any link that goes from one site you own to another site you own. The more quality links that are used, the more it will help your SEO rankings. Crosslinking should only be used if you own two sites that complement each other. SEO can be complicated and frustrating so contact OMA Comp if you need any assistance. Once these key items are handled, you will be well on your way to improving your SEO.
Is Your E-commerce Shopping Cart Causing You to Lose Sales? February 6, 2020 By OMA Comp There is one thing that many online shoppers consider more important than cost. That essential component is convenience. The more a user struggles to check out, the more likely they are to change their mind. The Baymard Institute released an E-commerce checkout usability study that covered seven years of testing and research. They found that 35% of consumers left because they had to take the time to create an account to buy and 27% felt that the checkout process took too long or was too complicated. And 22% experienced an error or crash when they tried to order. All of these responses indicate a significant number of sales lost because of a poorly designed or malfunctioning online shopping cart. Tips for Building Your Shopping Cart There are important items to consider when you build a shopping cart. The following tips will help you get started. Look Through the Eyes of Your Customers – Make sure you view the experience through the eyes of your customers (UX design). This will help you identify problems and create a streamlined finished product. Don’t Overload the User with Unnecessary Content – Content is critical on your website but don’t add any unnecessary content to your shopping cart page. Keep it straightforward without distractions or obstacles. Minimalist Design Works Best with Todays Shoppers – Internet users consistently prefer a minimalist web design for their shopping cart. Keep it simple, and they will be more likely to follow through with their purchases. Make Sure You Include a View Cart Button – Have a view cart button on your website. These are usually displayed in the upper, right-hand corner of every page. Make it easy for the user to jump right to the shopping cart anytime they want. If you need to develop a new shopping cart or have questions about shopping cart design, we can help. Contact OMA Comp today to find out how you can convert more visitors into paying customers.
7 Signs That It’s Time for a New Website December 11, 2019 By OMA Comp Websites start to show their age quickly. In this era of fast-paced technological advancement, businesses must keep their pages looking modern and active. Is your website showing signs that it’s time for an upgrade? Not Made for Mobile Users – Mobile platforms have blown up in a big way. If you don’t have a mobile first site, then you could be missing out. This is a significant issue that should be addressed as soon as possible. Slow Response Time – You have seconds to hook a visitor and keep them browsing. Slow response time is enough to cause most users to navigate away. Plus, Chrome’s upcoming badge system will identify users who have slow sites. Poor Conversion Rates – Have conversion rates steadily declined or never improved? This is a sure sign that your website isn’t performing the way it should. Update your pages and give users a reason to come back and do business. Looks and Feels Outdated – Visit your competitors’ websites then return to yours. Does yours look and feel outdated in comparison? If so, chances are your website is behind and needs to catch up to compete. Small Changes Are Difficult – If small changes like adding a blog post or updating a product description are a challenge, then you need to update. Older platforms weren’t designed to be as intuitive and user-friendly as they are today. Lacking User Experience – View your website as a user. Do you feel like you can navigate freely and find what you need? Is the experience positive and satisfying? If not, then it may be time to add more features and functionality. Over Three Years Old – If your website is over 3 years old, chances are it needs to be updated. Many things have changed, including how search engines like Google rank pages. Your website is an investment in your business. Make sure you have experts on the job. Contact OMA Comp today to discuss a redesign. We can build a new website and implement a marketing strategy to promote your business online.
We Wish You a Happy Thanksgiving! November 27, 2019 By OMA Comp From everyone at OMA Comp, we wish our clients, family and friends a warm and happy Thanksgiving holiday. Our team of talented individuals on everything from IT to web services to graphics to marketing look forward to continue to strategize best solutions, implement technological advancements, and provide new tools for your business, so that your company can run smoothly and successfully. This is what keeps us so energized about the present and future. We want to take this time of reflection and thankfulness to let you know how much your business means to us, and we hope to implement more innovative developments for your business in the coming months and years.
Always in Our Hearts September 11, 2019 By OMA Comp We stand with our entire nation honoring the memory of those who lost their lives during the senseless terror attacks on 9/11.
Enjoy the Weekend! August 30, 2019 By OMA Comp The work of our collective hands has made our country great! Thank you to our employees for their hard work and dedication in making OMA Comp great and to our family and customers for making dreams, reality. We hope you have a relaxing and safe Labor Day weekend.
How to Use Mobile Messaging to Get More Reviews August 28, 2019 By OMA Comp As the popularity of online shopping continues to grow, so does the importance of reviews. More people rely on the opinions of their fellow consumers to help them make decisions about purchases than ever before. Over 90% of consumers read online reviews. Why Are Reviews So Important? Reviews are a powerful tool that can make or break your product. Approximately 40% of consumers form their opinion after reading only one to three reviews. That means your first few reviews could convince a consumer to buy or scare them away forever. Having a place where customers can voice their opinions can also build trust. Around 63% of customers are more likely to purchase from your site if you display user reviews. Many sellers have found that having reviews posted has earned them an average sales increase of 18%. Mobile Makes Reviewing Easy The first step to getting more reviews posted is to make the process as quick and easy as possible. Many businesses turn to text reviews. A request can be sent to a mobile device as a text message with a link for posting feedback. It reminds them to follow through, keeps your business on their mind, and lets them share their experience for future customers to read. Text reviews can grow your reputation. They show that you are well-established and trustworthy. It also lets consumers post faster, which means you get results sooner. If you have questions about text message marketing and reviews, let us know. We can answer questions and provide expert advice and services that will grow your business. Contact OMA Comp today to learn more.
How Do Plus Codes Work? August 22, 2019 By OMA Comp Plus Codes Are Just Like Addresses Plus codes provide an alternative that works just like an address. This service was created by Google engineers and is open-sourced. That means that anyone can use it to develop apps without license fees. A plus code is a short code that can be used in place of a street number and name. They can be applied to any location, even places with no road access. They are free to use, accessible offline, and work anywhere. Businesses should be aware of plus codes and how they work. They can be used to expand or improve upon a service or a customer base. App developers can incorporate them as part of a new feature or function. If you have questions about plus codes, contact OMA Comp. We can help you understand the technology and how it applies to your business.
U. S. on Top, Teen Wins $3 Million in Fortnite World Cup July 29, 2019 By OMA Comp No one is asking what Fortnite is anymore after a U.S. teen just banked $3 million dollars in the Fortnite World Cup video tournament proving that video games are here to stay and the stakes are getting higher. For those doubters, Americans are still competitive in the world market of technology and its usage. Games and players are becoming more sophisticated and this will only increase as technology and AI (artificial intelligence) move forward in its capabilities. You may think this is fun and games but this technology is changing how companies are run and how their marketing efforts are managed. Your business can stay on the forefront and remain competitive, contact OMA Comp to learn how. Read more about this American teenager at Reuters News.
How to Get Followers If You Are New on Instagram July 23, 2019 By OMA Comp Instagram has solidified its position as a serious marketing and networking app. It’s a great place to build an audience and share product or service-related information. The platform currently houses over 200 million active monthly members giving around 1.6 billion likes daily. Being new on Instagram can be intimidating. What can you do to build your brand and your customer-base on this fast-paced social network? Take Your Hashtag Offline – Cross-promote your online presence with your offline network. Include your brand’s hashtag on business cards, receipts, signs, and in print ads. Talk to The People – If you are new on Instagram, then you need to get out there and interact. Use a mix of popular and long-tail keywords to reach more people. For example, make sure you use a trending hashtag like “#photooftheday,” “#instagood,” or “#tbt” to get involved in bigger conversations. Write Interesting Photo Captions – Storytelling is essential to getting followers. Make sure your photos are accompanied by a great caption that grabs attention and makes the user want to see more. Follow Your Industry’s Influencers – Turn on post notifications for the biggest influencers in your industry or niche. Make a point to interact with them when they post. Do this regularly to help get your name out there and build a relationship with that influencer. Control Your Tagged Photos – Under “Options” and “Photos of You” is an option to “Add Manually.” Turn this on so you can control which tagged photos show up on your profile. This will allow you to display your best performing or most engaging content. Being new on Instagram doesn’t mean you won’t get noticed. Use the tips listed above and contact OMA Comp to discuss your internet marking goals and needs.