When it comes to website optimization, content is everything. Without great content, your website and online business may suffer. Great content leads to higher rankings. This results in an increase in organic site visits, and more visitors means more potential income. However, in order to benefit from your site’s content, you must make sure the content contains the following: [Read more…] about The Importance of Website Content
website design
Websites Designed for Mobile
If you want to be relevant on the search engines, then your website must also be designed for mobile. More than 60% of all web traffic comes from mobile devices, mostly from a smartphone like the one in your pocket. If 60% of your readers and customers are important to you, then you will optimize your website for mobile. [Read more…] about Websites Designed for Mobile
OMA Comp Wishes you a Happy Valentine’s Day 2021
To a Sweet New Year
Rosh Hashanah marks the start of the Jewish year 5781. OMA Comp wishes all who celebrate a healthy and sweet year.
Website Shopping Carts Offer Convenience and Increase Sales
If you sell online, one of the biggest resources you cannot underestimate is the power of a shopping cart. For the average consumer, a cart is not only a convenience but a necessity because our lives are typically busy and filled with daily distractions. What’s in it for you? When a shopping cart is used effectively, sales can skyrocket. Keep reading to learn why you need a shopping cart and how to use it to your advantage.
- Stores Customers Product Information The added convenience of having all potential purchases in one place is a huge plus for online shoppers. After a customer adds an item to their cart, even if they’re distracted or forget what they wanted, then all they do is check their cart and poof! The items are there and ready to be bought.
- Encourages More Purchases When a customer adds products to their cart, they don’t have to worry about making the transaction quickly. This puts customers at ease and helps them relax. When a customer doesn’t feel rushed to buy something, they’re more likely to check out different items from the store. This means increased sales for your business.
- Abandoned Carts Now you might think abandoned carts are a bad thing but what’s even worse is a store without a cart to be abandoned. Why exactly? Well, it’s simple! When a customer doesn’t make a purchase and abandons their cart, the store can be notified. What smart store owners do is encourage those that abandoned their cart to return. They do this by sending out email notifications to those individuals reminding them that they forgot to complete their purchase. This alone can turn a failing store into a profitable one.
Are you looking to increase sales and customer convenience for your store with a shopping cart and require professional assistance? Feel free to contact OMA Comp if you need help.
SEO Friendly Websites
If you hope to achieve free organic traffic from search engines like Google and Microsoft Bing, then you must have a website that is SEO friendly. Paying for web traffic is great when it converts into dollars but getting free traffic that earns you money is truly a beautiful thing. When it comes to making your website SEO friendly, below are a few things you cannot overlook.
- Page Load Speed The slower your website loads the worse it will rank. Google and other search engines have been implementing this requirement for quite some time now so if you want your site ranked high, then you must increase your site speed. See what your website’s speed is at Google Page Insights.
- Valuable Relevant Content Ever heard the saying “content is king”? Well, that’s because it is. If you are looking to get your site ranked on the first page of search engines, then make sure you have quality content for your readers. This is a massive variable when it comes to rankings.
- Optimize Your Website for Mobile More than 60% of all web traffic now comes from mobile devices. If your website isn’t optimized for mobile, this should be fixed immediately. If more than half of your viewers leave your website because it’s not optimized, this will directly impact your earning potential, and it will also hurt your SEO score.
- Create Backlinks and Crosslinks Backlinks are any link that comes into your website from an external site and crosslinks are any link that goes from one site you own to another site you own. The more quality links that are used, the more it will help your SEO rankings. Crosslinking should only be used if you own two sites that complement each other.
SEO can be complicated and frustrating so contact OMA Comp if you need any assistance. Once these key items are handled, you will be well on your way to improving your SEO.