If you want to be relevant on the search engines, then your website must also be designed for mobile. More than 60% of all web traffic comes from mobile devices, mostly from a smartphone like the one in your pocket. If 60% of your readers and customers are important to you, then you will optimize your website for mobile.
A few of the best rated mobile website designs are from companies like Apple, Adobe, Disney, Lyft, and Dominos. Regardless of how you want your mobile design to look, you must make sure it’s set-up properly.
Below are two ways to optimize your website for mobile.
Responsive Design- A website’s images and text are shrunk to fit the different device sizes. Google currently recommends this method.
Pros: Faster development times, less maintenance, includes tablet screen sizes.
Cons: More expensive in the short term because of additional upfront work.
Adaptive Design- An adaptive design is like having two separate websites. One for desktop and one for mobile. Each is designed specifically for those devices.
Pros: Faster website, no need to redesign your desktop website, you can provide a link so the viewer can choose how they wish to see the site (mobile or desktop version).
Cons: Longer development times, more maintenance, not optimized for tablets.
If you have a WordPress site, then you also have the option to download AMP plugins to optimize your website. Each design has its advantages and disadvantages. OMA Comp can help you choose which option is best for your business based on your specific needs. To test the mobile-friendliness of websites you can use Google’s Mobile Test. Our team is here if you need help. If you are in need of a new mobile website, please contact us for assistance. We look forward to hearing from you.