Website Shopping Carts Offer Convenience and Increase SalesAugust 12, 2020 By OMA CompIf you sell online, one of the biggest resources you cannot underestimate is the power of a shopping cart. For the average consumer, a cart is not only a convenience but a necessity because our lives are typically busy and filled with daily distractions. What’s in it for you? When a shopping cart is used effectively, sales can skyrocket. Keep reading to learn why you need a shopping cart and how to use it to your advantage.Stores Customers Product Information The added convenience of having all potential purchases in one place is a huge plus for online shoppers. After a customer adds an item to their cart, even if they’re distracted or forget what they wanted, then all they do is check their cart and poof! The items are there and ready to be bought.Encourages More Purchases When a customer adds products to their cart, they don’t have to worry about making the transaction quickly. This puts customers at ease and helps them relax. When a customer doesn’t feel rushed to buy something, they’re more likely to check out different items from the store. This means increased sales for your business.Abandoned Carts Now you might think abandoned carts are a bad thing but what’s even worse is a store without a cart to be abandoned. Why exactly? Well, it’s simple! When a customer doesn’t make a purchase and abandons their cart, the store can be notified. What smart store owners do is encourage those that abandoned their cart to return. They do this by sending out email notifications to those individuals reminding them that they forgot to complete their purchase. This alone can turn a failing store into a profitable one.Are you looking to increase sales and customer convenience for your store with a shopping cart and require professional assistance? Feel free to contact OMA Comp if you need help.
Is Your E-commerce Shopping Cart Causing You to Lose Sales?February 6, 2020 By OMA CompThere is one thing that many online shoppers consider more important than cost. That essential component is convenience. The more a user struggles to check out, the more likely they are to change their mind.The Baymard Institute released an E-commerce checkout usability study that covered seven years of testing and research. They found that 35% of consumers left because they had to take the time to create an account to buy and 27% felt that the checkout process took too long or was too complicated. And 22% experienced an error or crash when they tried to order.All of these responses indicate a significant number of sales lost because of a poorly designed or malfunctioning online shopping cart.Tips for Building Your Shopping CartThere are important items to consider when you build a shopping cart. The following tips will help you get started.Look Through the Eyes of Your Customers – Make sure you view the experience through the eyes of your customers (UX design). This will help you identify problems and create a streamlined finished product.Don’t Overload the User with Unnecessary Content – Content is critical on your website but don’t add any unnecessary content to your shopping cart page. Keep it straightforward without distractions or obstacles.Minimalist Design Works Best with Todays Shoppers – Internet users consistently prefer a minimalist web design for their shopping cart. Keep it simple, and they will be more likely to follow through with their purchases.Make Sure You Include a View Cart Button – Have a view cart button on your website. These are usually displayed in the upper, right-hand corner of every page. Make it easy for the user to jump right to the shopping cart anytime they want.If you need to develop a new shopping cart or have questions about shopping cart design, we can help. Contact OMA Comp today to find out how you can convert more visitors into paying customers.