OMA Comp

Web Design & Development

web design

How to Achieve Quick Conversions in 3-6 Seconds™

In 2020, the human attention span is the lowest it has ever been. Internet users evaluate websites in 3-6 seconds™ and make the decision to stay or leave within this time frame. People are being lazy online, and websites owners have needed to adjust their content to accommodate for lower attention spans and achieve faster conversions. There are ways that you can achieve faster conversions through your website including:

  • Fast loading webpage
  • Keeping content simple
  • Web design for quick conversions
  • Compelling imagery

These enhancements are great ways to help increase quick customer conversions. If you are looking to improve your website conversions or need a new website, get in touch with the marketing experts at OMA Comp.

It’s Leap Year!

OMA Comp Leap Year 2020

2020 has a lot of firsts including hosting a Leap Year. Do something different to celebrate and shake things up! Keeping on your toes and never getting too comfortable, helps maintain creativity in your life and propel your business forward. Need some creative web design or marketing strategies, contact OMA Comp.

Is Your E-commerce Shopping Cart Causing You to Lose Sales?

OMA Comp Conversion Rate

There is one thing that many online shoppers consider more important than cost. That essential component is convenience. The more a user struggles to check out, the more likely they are to change their mind.

The Baymard Institute released an E-commerce checkout usability study that covered seven years of testing and research. They found that 35% of consumers left because they had to take the time to create an account to buy and 27% felt that the checkout process took too long or was too complicated. And 22% experienced an error or crash when they tried to order.

All of these responses indicate a significant number of sales lost because of a poorly designed or malfunctioning online shopping cart.

Tips for Building Your Shopping Cart

There are important items to consider when you build a shopping cart. The following tips will help you get started.

  • Look Through the Eyes of Your Customers – Make sure you view the experience through the eyes of your customers (UX design). This will help you identify problems and create a streamlined finished product.
  • Don’t Overload the User with Unnecessary Content – Content is critical on your website but don’t add any unnecessary content to your shopping cart page. Keep it straightforward without distractions or obstacles.
  • Minimalist Design Works Best with Todays Shoppers – Internet users consistently prefer a minimalist web design for their shopping cart. Keep it simple, and they will be more likely to follow through with their purchases.
  • Make Sure You Include a View Cart Button – Have a view cart button on your website. These are usually displayed in the upper, right-hand corner of every page. Make it easy for the user to jump right to the shopping cart anytime they want.

If you need to develop a new shopping cart or have questions about shopping cart design, we can help. Contact OMA Comp today to find out how you can convert more visitors into paying customers.

UX and UI in Your Web and App Design

OMA Comp Care About UX and UI In Your App or Web Design

Good web or app design should be focused on the needs and abilities of the user. If your user base struggles to understand and navigate it, then it will fail. The first step is understanding what UX and UI components are and why they are so important.

What Is UX?

UX stands for “user experience.” This term is used to describe the behaviors and feelings of the user when they access your app or website. It looks at the user’s perspective in terms of both design and function.

What Makes a Good UX?

Every second your app or site takes to load increases the chances of the user bouncing or navigating away. The site should be optimized for fast response times. Think like your users when developing the UX. What is it that you want them to do when entering your app or site. This should be your Call to Action. Consider what emotions you would like them to experience. Focus on evoking those feelings or responses through color, shape, content, sounds, and navigation elements.

What Is UI?

UI refers to the “user interface.” This includes the controls and displays found on a website or app. They are traditionally viewed as buttons or links. Newer technology also incorporates gestures.

What Makes a Good UI?

A good UI should feel natural to the user. It should be intuitive. Most won’t bother reading a manual or help document. The interface should form a human connection and be easy to understand and navigate.

A good UI and UX requires specific skills and an understanding of your audience. If you have questions or would like to learn more, let us know. We will discuss your needs and help find solutions that work for you and your audience, so we can develop the best website or app for your business goals, brand and consumer.

Is Your Website Mobile Friendly?

OMA Comp Is Your Website Mobile Friendly

It is more important than ever for websites to be mobile friendly. With Google’s recent changes paying credence to mobile first websites and the reality that consumers spend much more time using mobile devices than desktop computers, it is prudent that you take time to check out your site on mobile. Need help to make your website a mobile responsive, easy to navigate experience? Contact OMA Comp to update or upgrade.

National Techies Day

OMA Comp National Techies Day 2018

We are proud to be techies and to be able to service our clients providing networking, IT services, web design/development, optimization, reputation management, social media, cybersecurity, and advanced online marketing. As tech continues to grow and improve, we look forward to teaming with more businesses to provide best solutions. Contact OMA Comp today; if you can think it, we can do it!

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