Is Your E-commerce Shopping Cart Causing You to Lose Sales? February 6, 2020 By OMA Comp There is one thing that many online shoppers consider more important than cost. That essential component is convenience. The more a user struggles to check out, the more likely they are to change their mind. The Baymard Institute released an E-commerce checkout usability study that covered seven years of testing and research. They found that 35% of consumers left because they had to take the time to create an account to buy and 27% felt that the checkout process took too long or was too complicated. And 22% experienced an error or crash when they tried to order. All of these responses indicate a significant number of sales lost because of a poorly designed or malfunctioning online shopping cart. Tips for Building Your Shopping Cart There are important items to consider when you build a shopping cart. The following tips will help you get started. Look Through the Eyes of Your Customers – Make sure you view the experience through the eyes of your customers (UX design). This will help you identify problems and create a streamlined finished product. Don’t Overload the User with Unnecessary Content – Content is critical on your website but don’t add any unnecessary content to your shopping cart page. Keep it straightforward without distractions or obstacles. Minimalist Design Works Best with Todays Shoppers – Internet users consistently prefer a minimalist web design for their shopping cart. Keep it simple, and they will be more likely to follow through with their purchases. Make Sure You Include a View Cart Button – Have a view cart button on your website. These are usually displayed in the upper, right-hand corner of every page. Make it easy for the user to jump right to the shopping cart anytime they want. If you need to develop a new shopping cart or have questions about shopping cart design, we can help. Contact OMA Comp today to find out how you can convert more visitors into paying customers.
UX and UI in Your Web and App Design January 29, 2020 By OMA Comp Good web or app design should be focused on the needs and abilities of the user. If your user base struggles to understand and navigate it, then it will fail. The first step is understanding what UX and UI components are and why they are so important. What Is UX? UX stands for “user experience.” This term is used to describe the behaviors and feelings of the user when they access your app or website. It looks at the user’s perspective in terms of both design and function. What Makes a Good UX? Every second your app or site takes to load increases the chances of the user bouncing or navigating away. The site should be optimized for fast response times. Think like your users when developing the UX. What is it that you want them to do when entering your app or site. This should be your Call to Action. Consider what emotions you would like them to experience. Focus on evoking those feelings or responses through color, shape, content, sounds, and navigation elements. What Is UI? UI refers to the “user interface.” This includes the controls and displays found on a website or app. They are traditionally viewed as buttons or links. Newer technology also incorporates gestures. What Makes a Good UI? A good UI should feel natural to the user. It should be intuitive. Most won’t bother reading a manual or help document. The interface should form a human connection and be easy to understand and navigate. A good UI and UX requires specific skills and an understanding of your audience. If you have questions or would like to learn more, let us know. We will discuss your needs and help find solutions that work for you and your audience, so we can develop the best website or app for your business goals, brand and consumer.
Is Your Website Mobile Friendly? October 18, 2018 By OMA Comp It is more important than ever for websites to be mobile friendly. With Google’s recent changes paying credence to mobile first websites and the reality that consumers spend much more time using mobile devices than desktop computers, it is prudent that you take time to check out your site on mobile. Need help to make your website a mobile responsive, easy to navigate experience? Contact OMA Comp to update or upgrade.
National Techies Day October 3, 2018 By OMA Comp We are proud to be techies and to be able to service our clients providing networking, IT services, web design/development, optimization, reputation management, social media, cybersecurity, and advanced online marketing. As tech continues to grow and improve, we look forward to teaming with more businesses to provide best solutions. Contact OMA Comp today; if you can think it, we can do it!
Americans with Disabilities Act Recommendations for Updating Your Website September 18, 2018 By OMA Comp The Americans with Disabilities Act was introduced in 1990 as a civil rights law to prohibit discrimination of citizens with disabilities. The evolution of this act now extends to the internet and for a good reason; accommodating your website for people with disabilities makes it easier to access and understand. Here are a few recommendations we have for updating your website around this idea. What Is Web Accessibility? Similar to how a wheelchair-bound individual finds it challenging to enter a building with stairs as the only means of entrance, websites can be difficult to interpret without specific components. Web accessibility is the general readability and interpretation quality for users with audible and visual impairments to be able to understand the information of the website. Government, Business, and Non-Profit organizations are all required by the ADA to maintain strict compliance across platforms, so what does this mean for your website? Recommendations Provide a text equivalent to important images and graphics. Screen readers can convey meaning without being obtrusive to the overall web experience. Documents should be made available in formats other than PDF. Although they look great, screen readers have a hard time deciphering PDF content; when uploading these documents – pair them with a plain-text version. Check the font style and text color for readability. Low contrast against plain color and image backgrounds makes reading challenging and is unsightly in general. For multimedia, ensure captions and audio descriptions are made available for people with hearing problems. Descriptive audio also accommodates for users with low vision. Use Descriptive HTML tags so online forms can be accurately used. This simple behind the scenes work makes a huge difference for people with disabilities. Keep in mind this is not a comprehensive list, rather these are common items we have observed that can be easily updated. Why Should I Update ADA compliance should be taken seriously. Once it is mandated, your website will need to be made compliant. ADA compliance for websites is beginning for banks and other financial institutions and then will be moving to medical and other businesses. Contact OMA Comp to learn more.
Gift Your Business a New Web Design for 2017 December 13, 2016 By OMA Comp As a full service website agency, OMA Comp creates effective websites so your business is able to take advantage of the opportunity presented by the online marketplace. Our team of designers and developers work with you one on one to achieve the look, feel and functionality you desire for your site. The websites we construct perform on all devices and across platforms. Our customers’ websites are successful not only because of their beautiful design and ease of use but due to their online optimization and performance to gain visitors and convert customers. Contact OMA Comp to learn more.
Keep Your Website Current with Updated Slides May 2, 2016 By OMA Comp To capture attention, the main slides on your website need to be breathtaking while promoting your company’s services or products. Paint the picture of your business with eye candy to keep interest. Changing website sliders adds value to not only grab the viewer’s attention but through organic optimization by search engines. Each graphic slide gets indexed and is linked to the website. Proper naming of the slides using keywords is essential to capture search engine’s ranking. Contact us to learn more. Visit our website.
Website by OMA Comp March 4, 2016 By OMA Comp It was important when developing the website for Curushealth.com that our team was able to translate what they do, healthcare management and support to better navigate the healthcare system saving their customers valuable time and helping to eliminate frustration, into a website. We created the Curus website to provide their visitors in an organized manner, easy navigation to find what they need quickly depending on their relationship with Curus. Check out Curus.
The Positive Spin of Deceptive Marketing September 8, 2015 By OMA Comp A slant or change of perspective can drive a company’s marketing message. Marketing is an essential tool that can profoundly impact your business. Fantasy and illusion in marketing tugs on emotions, generating hope and desire and applies psychology to persuade the consumer. What impression do you wish your business to convey to capture your target audience? Build the Buzz. When marketing is used correctly, it can draw in your viewers, create brand recognition, produce loyal customers and increase business. A strategic marketing plan must be developed, set, and continuously reviewed on how your company should be represented and by what pathways to advertise to the public to best promote your products and services, reach your consumers and grant the desired result of sales and financial growth. OMA Comp has the marketing experience to promote your company and increase credibility. Contact us at 248-616-3057 to learn more about how we stimulate and publicize to foster connections and increase business.
Credit Card Fraud and What One Can Do May 9, 2014 By Editor Credit card fraud is a very dangerous thing that can happen to anybody. You can never be too careful with these kinds of things. The people that commit credit card fraud rack up a lot of money from innocent, unbeknownst people and it can ruin their credit scores. In order to prevent this from happening it is important to regularly check your financial statements and keep an eye out for any unfamiliar activity. It is also good to put fraud alerts on your files and accounts as to alert you of sudden changes then you will get a call asking if you were the person that made the charges on your credit card. These things can lead to serious problems and it is always a good idea to keep a close eye on things so nothing gets out of hand. If you feel you’ve been the victim of credit card fraud you should try and identify where it occurred. You should also remove the stolen charges, close the account and change any and all passwords and account numbers associated with you. Hopefully you’ll never have to. OMA Comp can make sure your computer isn’t susceptible to any intruders or cyber attackers trying to get into your system. If you feel someone is trying to take advantage of you and take your personal information, give OMA Comp a call and we’ll guide you in the right direction.