UX and UI in Your Web and App Design January 29, 2020 By OMA Comp Good web or app design should be focused on the needs and abilities of the user. If your user base struggles to understand and navigate it, then it will fail. The first step is understanding what UX and UI components are and why they are so important. What Is UX? UX stands for “user experience.” This term is used to describe the behaviors and feelings of the user when they access your app or website. It looks at the user’s perspective in terms of both design and function. What Makes a Good UX? Every second your app or site takes to load increases the chances of the user bouncing or navigating away. The site should be optimized for fast response times. Think like your users when developing the UX. What is it that you want them to do when entering your app or site. This should be your Call to Action. Consider what emotions you would like them to experience. Focus on evoking those feelings or responses through color, shape, content, sounds, and navigation elements. What Is UI? UI refers to the “user interface.” This includes the controls and displays found on a website or app. They are traditionally viewed as buttons or links. Newer technology also incorporates gestures. What Makes a Good UI? A good UI should feel natural to the user. It should be intuitive. Most won’t bother reading a manual or help document. The interface should form a human connection and be easy to understand and navigate. A good UI and UX requires specific skills and an understanding of your audience. If you have questions or would like to learn more, let us know. We will discuss your needs and help find solutions that work for you and your audience, so we can develop the best website or app for your business goals, brand and consumer.