Search Engine Optimization New Rules for 2019 January 3, 2019 By Jackie Katz Search engine optimization continues to evolve. Search engines find more ways to deliver the results users want. In the meantime, businesses have to learn to adapt quickly to an ever-changing virtual environment. Make sure your company is SEO-ready for 2019 by implementing the following rules. The Featured Snippet Matters SEMrush reported that the Featured Snippet claims 11.3% of search results. It also manages to take clicks away from the top spot. This is a tool that should not be overlooked in 2019. You need to find the keywords you rank for as well as those that have a Featured Snippet. Then, you should create a short 40 to 60-word paragraph of text designed to rank for the Featured Snippet keyword. You Must Optimize for Voice Search Voice search is a big deal in the SEO world, and it keeps getting bigger. Using effective keywords and earning a Featured Snippet are a good start. Also, make sure your content provides a question and answers it. When people use voice search, Google usually seeks out pages with a related question and answer. Content and Links Still Matter Content and links still matter. You need great content and link building if you want to rise in the search page ranks. You must earn a place on the first page before you can get optimum benefit from Voice Search and other tools. Take SEO to the Next Level in 2019 Now is the time to plan for next year’s SEO. You don’t have to do it alone. Contact OMA Comp today to learn more about the new rules driving search engine optimization in 2019.
Celebrate the New Year! December 31, 2018 By Jackie Katz For over two decades, OMA Comp has been helping businesses harness the power of modern technology to be successful. As we begin 2019, we are excited to meet new clients and continue providing the best IT solutions, hosting, website design and optimization, online marketing and reputation management to our current clients. This year is full of opportunities, and we want to help you explore them all. Technology may get more complicated, but we’ll always be here to provide support and services that help you reach your goals. We wish our clients and staff a happy, healthy, and prosperous New Year! Let’s make this year your most successful yet!
All of Us at OMA Comp Wish You a Happy Thanksgiving November 19, 2018 By Jackie Katz Marketing is more than SEO and branding. It also involves getting to know each client and finding the best way to share their message with the world. We at OMA Comp are proud to be able to provide this service as well as our IT services to so many wonderful people and help ensure the technological portion of their businesses run optimally. We are thankful for the opportunity to help each one of you who comes to us. As families gather for the annual feast, we would like to share a wish for happiness, health, and plenty. May our staff, clients, and neighbors have a happy Thanksgiving spent with people you love.
National Techies Day October 3, 2018 By Jackie Katz We are proud to be techies and to be able to service our clients providing networking, IT services, web design/development, optimization, reputation management, social media, cybersecurity, and advanced online marketing. As tech continues to grow and improve, we look forward to teaming with more businesses to provide best solutions. Contact OMA Comp today; if you can think it, we can do it!
Google Trends: The Rise of Featured Snippets September 13, 2018 By Jackie Katz There are many things influencing SEO this year, but one of the biggest rising stars is the featured snippet. You have likely come across this search engine feature at least once or twice in the recent past. A snippet is a piece of content taken from a website that’s presented on the search results page. Anatomy of a Featured Snippet What makes a featured snippet different from results on a search page? They are reversed from the usual display format. A section of content is displayed at the top, sometimes with a related image. The page name and URL appears below. Featured snippets are prominently displayed, so that they are easy for the internet user to see before delving into the search results. The idea is that the snippet appears when Google believes that it will provide a better answer based on the search text. Why Are Featured Snippets Important? Voice searching is on the rise, with one in five mobile queries utilizing voice. This has a direct impact on the featured snippet, which is often returned as a response to questions asked using voice search. A recent study conducted by Stone Temple Consulting included 1.4 million queries. Approximately 30% of those queries were shown a featured snippet. The trend has been moving steadily upward since at least December of 2014. Optimizing Your Featured Snippet The highest ranking pages tend to get more snippet results, so the better your SEO is, the higher your chances will be of getting featured. Multiple studies have revealed that long-tail keywords are more likely to produce a featured snippet. If you need help increasing your chances of getting featured on Google, contact OMA Comp today. We can help you get noticed with improved SEO strategies.
Celebrating Labor Day August 31, 2018 By Jackie Katz It takes commitment to become Michigan’s premiere website and marketing agency. Our success stems from our skilled staff. We focus diligently on the well-being of our clients and do not want to forget to acknowledge the significant contributions and importance of our phenomenal staff. Labor Day reminds us to honor the people who strengthen our nation and help it prosper. We would like to send a big thank you to our employees to all workers everywhere. Have a happy Labor Day weekend!
Reputation Management: What It Is and Why You Need It July 18, 2018 By Jackie Katz In today’s challenging online environment, businesses are having difficulty keeping tabs on what is said about them. We know that a single poor word about a medical practice or business can ruin it, so what can a practice manager do to keep things in line? They can deploy OMA Comp’s Online Reputation Management services. The Basics of Reputation Management Dedicated attention is required to keep a business’s online reputation in check. Scanning the internet for malicious reviews is something most practice managers simply do not have time to perform with all of their other tasks and commitments. Reputation management harnesses the traditional influence of public relations in modern times and is how companies make their business thrive online. It is important to respond to positive and negative remarks alike while actively resolving non-patient or non-customer reviews. Why Your Practice or Business Needs It Chances are if you are reading this article, you are considering reputation management in your practice or place of business. This concept is especially relevant to medical practices, which rely on good online reviews to drive organic growth in today’s market. Clean online profiles convert potential patients more quickly than those with poor remarks. By actively engaging in discussions and responding to unsatisfied patients you can control the public conversations that are had about your medical practice. Other Benefits Practicing reputation management also helps your website’s search engine optimization (SEO). With higher ratings, search engines will naturally place your website above others. Every input matters. The increasing popularity of online reviews make a clear case for why online reputation management is important. Reach out to OMA Comp’s team to learn more about how your practice or business can benefit from this service.