Is Your Online Reputation Hurting Your Sales? January 22, 2020 By OMA Comp Your online reputation is more important now than it ever was before. A 2018 Local Consumer Survey conducted by BrightLocal found that 86% of customers read online reviews for local businesses. That includes 95% of consumers between the ages of 18 and 34. Most read an average of 10 reviews before trusting a company in their area. If you have no online presence or if you have one that’s negative, it could hurt your sales. What If I Don’t Operate On the Web? It doesn’t matter if your business doesn’t work on the internet. People will still look for you and read what’s written about you. That’s why you need to take control of your online reputation. The survey also found that 57% of consumers want to see ratings of four or more stars before they will consider giving you their business. That translates to a lot of missed sales if you haven’t built up your profiles. What If I Have Good Reviews That Are Old? Old reviews are not bad, but they may not help you as much as you think. The older the feedback is, the less weight it carries. Consumers know that businesses can change. They want to see that you consistently impress your current clientele. Your online reputation is important. Even if you don’t use the internet in your daily operation, you still need people to be able to find you on the web. Contact OMA Comp to learn more about building a reputation that will earn more sales.
Don’t Struggle with Technology December 18, 2019 By OMA Comp If you are in need of a new mobile first website, online marketing plan, computer network, server design & implementation, or hosting services, talk to us. We can help. OMA Comp has the knowledge, expertise, tools, and resources to help your business succeed and grow. We look forward to hearing from you.
We Wish You a Happy Thanksgiving! November 27, 2019 By OMA Comp From everyone at OMA Comp, we wish our clients, family and friends a warm and happy Thanksgiving holiday. Our team of talented individuals on everything from IT to web services to graphics to marketing look forward to continue to strategize best solutions, implement technological advancements, and provide new tools for your business, so that your company can run smoothly and successfully. This is what keeps us so energized about the present and future. We want to take this time of reflection and thankfulness to let you know how much your business means to us, and we hope to implement more innovative developments for your business in the coming months and years.
Follow-Up with Your Online Customers November 21, 2019 By OMA Comp Follow-up emails are important. They allow you to develop relationships with your customers. The content of the message will vary based on the situation, intent, and your marketing goals. How can you start using follow-up emails and texts to increase business and customer satisfaction? Keep in Touch About Their Order or Service Just because a customer already placed an order doesn’t mean your marketing work is done. You need to continue building on that relationship. Make sure the experience stays as positive and inviting as possible for the consumer. One way to do this is to share the status of the order or service. Use this opportunity to let your customer know that their purchase is ready. You can provide instructions if needed, like where they can pick up their items or when their package will ship out or when you will arrive. Don’t forget to thank the customer for their business and let them know that you are available if they have questions or comments. Request Feedback with an Invitation for Dialogue Most customers do not post or send feedback. One way to combat this problem is to send a follow-up email or text requesting a review. This should be sent once the customer has the product in hand or services have been rendered. Be prepared to respond professionally if you receive negative feedback. How you handle problems will go a long way in the eyes of consumers. A bad review doesn’t have to be bad for your business if you handle it the right way. Emails that Promote Your Social Media and Websites You can send promotional emails that direct customers to the products and services you want them to see. Use this type of email to show them to your most active social media accounts. You can also share information on any other communication channels or business-related properties you want to market. Contact OMA Comp to learn about customer follow-up emails and online marketing. We can answer your questions and provide services that will boost your business.
Why Should My Mobile Site Be Different from My Website? September 25, 2019 By OMA Comp Mobile Website Design Over five billion people use mobile phones around the world. That’s a huge demographic for a business that wants to expand. If you want to attract mobile users, then you must offer an experience that caters to their needs. Why does your mobile site need to be different from your website? Smaller Screens Can’t Display as Much Information Mobile devices are portable and usually fit in a purse or pocket. That means there is less display area for your content. A website meant to be viewed on a PC monitor will look crammed together and illegible on a small screen. You need a design that presents your content in an attractive, organized way in a limited space. Finger Touches Aren’t as Precise as Mouse Clicks The mouse cursor is very precise. It’s easy to click smaller buttons, text fields, or links. However, most people use finger touches on their phones. Fingers are wider, which can be unwieldy when attempting to click a tiny link. If a user can’t interact with your content, they will most likely get frustrated and navigate away. Navigation Should Include Quick Buttons Quick buttons are a good way to give mobile users access to the functionality they need with minimal effort. These should be easy to find and big enough to touch. The user shouldn’t have to squint or spend minutes searching to complete basic tasks. Utilize a Click-to-Call Feature Since they are already on a phone, they may want to give your business a call or send a text or get directions. Many mobile sites include a click-to-call feature, making it as easy as possible for consumers to reach you. Optimization Search engines prefer a mobile design. By having a mobile website, you can help your company’s organic optimization so potential clients can find you and your website online. We can help you build a powerful mobile site for your business. Contact OMA Comp today to learn more about our comprehensive web design and online marketing services.
Use Geofencing to Target Your Customers September 20, 2019 By OMA Comp Geofencing engages your customer base. If your business serves a geographic area, then you need to know about geofencing. Quantity shouldn’t be your only focus when building a marketing strategy to reach consumers. You need to consider quality, as well. The better the lead, the more likely they will be to convert into a real paying customer. What Is Geofencing? Geofencing is a method that utilizes global positioning (GPS) or radio frequency identification (RFID) to build a geographic boundary. This virtual barrier can be used to trigger an action when the user is nearby. For example, a text message or app notification could be activated when the user reaches a specified geographic area. How Can I Use Geofencing to Market My Business? Geofencing provides a new way to engage your customer base. By creating a virtual perimeter around your store or restaurant, you can draw in business by sending out special offers. The user is in close proximity and may be more likely to stop and make a purchase. Alternatively, you can use it to draw attention away from the competition. A geofence can be established near a rival business with an offer that gives customers a reason to consider going to you instead. Geofencing can also be used to gather data on consumer preferences and behavior. Geofencing with the Pros Geofencing has enormous potential if you know how to use it. Contact OMA Comp today to learn more. We can help you build a powerful marketing strategy using geofencing for your business.
Always in Our Hearts September 11, 2019 By OMA Comp We stand with our entire nation honoring the memory of those who lost their lives during the senseless terror attacks on 9/11.
Enjoy the Weekend! August 30, 2019 By OMA Comp The work of our collective hands has made our country great! Thank you to our employees for their hard work and dedication in making OMA Comp great and to our family and customers for making dreams, reality. We hope you have a relaxing and safe Labor Day weekend.
How to Use Mobile Messaging to Get More Reviews August 28, 2019 By OMA Comp As the popularity of online shopping continues to grow, so does the importance of reviews. More people rely on the opinions of their fellow consumers to help them make decisions about purchases than ever before. Over 90% of consumers read online reviews. Why Are Reviews So Important? Reviews are a powerful tool that can make or break your product. Approximately 40% of consumers form their opinion after reading only one to three reviews. That means your first few reviews could convince a consumer to buy or scare them away forever. Having a place where customers can voice their opinions can also build trust. Around 63% of customers are more likely to purchase from your site if you display user reviews. Many sellers have found that having reviews posted has earned them an average sales increase of 18%. Mobile Makes Reviewing Easy The first step to getting more reviews posted is to make the process as quick and easy as possible. Many businesses turn to text reviews. A request can be sent to a mobile device as a text message with a link for posting feedback. It reminds them to follow through, keeps your business on their mind, and lets them share their experience for future customers to read. Text reviews can grow your reputation. They show that you are well-established and trustworthy. It also lets consumers post faster, which means you get results sooner. If you have questions about text message marketing and reviews, let us know. We can answer questions and provide expert advice and services that will grow your business. Contact OMA Comp today to learn more.