Is Your E-commerce Shopping Cart Causing You to Lose Sales? February 6, 2020 By OMA Comp There is one thing that many online shoppers consider more important than cost. That essential component is convenience. The more a user struggles to check out, the more likely they are to change their mind. The Baymard Institute released an E-commerce checkout usability study that covered seven years of testing and research. They found that 35% of consumers left because they had to take the time to create an account to buy and 27% felt that the checkout process took too long or was too complicated. And 22% experienced an error or crash when they tried to order. All of these responses indicate a significant number of sales lost because of a poorly designed or malfunctioning online shopping cart. Tips for Building Your Shopping Cart There are important items to consider when you build a shopping cart. The following tips will help you get started. Look Through the Eyes of Your Customers – Make sure you view the experience through the eyes of your customers (UX design). This will help you identify problems and create a streamlined finished product. Don’t Overload the User with Unnecessary Content – Content is critical on your website but don’t add any unnecessary content to your shopping cart page. Keep it straightforward without distractions or obstacles. Minimalist Design Works Best with Todays Shoppers – Internet users consistently prefer a minimalist web design for their shopping cart. Keep it simple, and they will be more likely to follow through with their purchases. Make Sure You Include a View Cart Button – Have a view cart button on your website. These are usually displayed in the upper, right-hand corner of every page. Make it easy for the user to jump right to the shopping cart anytime they want. If you need to develop a new shopping cart or have questions about shopping cart design, we can help. Contact OMA Comp today to find out how you can convert more visitors into paying customers.