Ready to get your products or services out front on the internet, so your potential buyers can find your business online to make their purchase? Contact OMA Comp for help. We are more than IT services and website design. We are experts at getting your company noticed by search engines.
There is one thing that many online shoppers consider more important than cost. That essential component is convenience. The more a user struggles to check out, the more likely they are to change their mind.
The Baymard Institute released an E-commerce checkout usability study that covered seven years of testing and research. They found that 35% of consumers left because they had to take the time to create an account to buy and 27% felt that the checkout process took too long or was too complicated. And 22% experienced an error or crash when they tried to order.
All of these responses indicate a significant number of sales lost because of a poorly designed or malfunctioning online shopping cart.
Tips for Building Your Shopping Cart
There are important items to consider when you build a shopping cart. The following tips will help you get started.
- Look Through the Eyes of Your Customers – Make sure you view the experience through the eyes of your customers (UX design). This will help you identify problems and create a streamlined finished product.
- Don’t Overload the User with Unnecessary Content – Content is critical on your website but don’t add any unnecessary content to your shopping cart page. Keep it straightforward without distractions or obstacles.
- Minimalist Design Works Best with Todays Shoppers – Internet users consistently prefer a minimalist web design for their shopping cart. Keep it simple, and they will be more likely to follow through with their purchases.
- Make Sure You Include a View Cart Button – Have a view cart button on your website. These are usually displayed in the upper, right-hand corner of every page. Make it easy for the user to jump right to the shopping cart anytime they want.
If you need to develop a new shopping cart or have questions about shopping cart design, we can help. Contact OMA Comp today to find out how you can convert more visitors into paying customers.
Shopping online is big business, providing a channel to challenge our cultural norms and to explore new ways to use ecommerce to improve our lives. Ecommerce is a logical extension for established businesses seeking to broaden their customer base and increase sales.
In this post, we will discuss how and why businesses take the shopping experience online and how your business can benefit from doing so.
Why Consumers Enjoy Shopping Online
Why drive out to the store when I can have exactly what I want shipped to my door?
Online shopping is an attractive option for consumers wishing to save time and money, since it can be done from anywhere an internet connection is available. For some shoppers, buying online offers a substitute to the high-pressure environment they dislike about physical retailers.
There are often more options offering a better selection online than in-store allowing customers more choices to find what they are seeking.
There are no lines or crowds when items are purchased online reducing a stressful experience when heading out to the stores especially during the holiday rush.
Ecommerce Websites | Online Shopping Carts
Fortunately, it’s easier than ever to launch an online store. With help from OMA Comp, you can create a website and accept online payments, completely transforming the potential of your business. The basics of an ecommerce operation include a shopping cart (for managing items) and a checkout (for accepting payment and entering shipping information).
Businesses with a pre-existing website can often integrate ecommerce technology to seamlessly extend the traditional buying experience online. Since all products are not created equally, our development process flexibly enables you to customize the buyer experience to maximize sales potential.
Even traditional brick and mortar store can benefit from the new business gained from online sales. We invite you to contact our team to learn more.
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