OMA Comp

Web Design & Development

search engine optimization

The Power of Data in Smarter Online Strategies

In today’s competitive digital landscape, making informed decisions based on real-time data is crucial. Smarter online strategies begin with leveraging tools like Google Analytics, SEMrush, and heatmaps to understand user behavior. These insights allow businesses to pinpoint what’s working and refine areas that aren’t converting.

For example, if your website’s traffic is high, but conversions are low, analyzing bounce rates and session durations can reveal UX issues. Similarly, identifying your audience’s preferred platforms through social media metrics helps focus marketing efforts where they’re most effective.

Key Tip: Implement A/B testing for ads, emails, and landing pages to see what resonates with your audience, ensuring your strategies are continuously improving.

Ready to turn data into actionable results? Contact us at OMA Comp for tailored solutions that align with your business goals.

OMA Comp Security Alert. Be Aware!

Happy New Year! We hope that 2021 is filled with health, happiness, the end to the pandemic, and for your personal and company data to remain secure. We have had a plethora of calls regarding scammers trying to use OMA Comp and other institutions such as banks and the government to try to get you to reveal information, so that they can steal your identity. If you are unsure who you are speaking with or receive an email link you are not expecting, it is best to hang up and call your contact’s phone number.  Be aware that scammers try to rope you in by saying that they are your IT company, your marketing company, your bank, anything they can to gain your trust, so that you give them access to your private data. Providing information can cause you millions of dollars in damages, stolen identity, loss of revenue, credit card fraud, social security breach, and more. We urge you to be aware of these scams. Scammers are on the rise, and many people fall for them. Don’t let it be you.

SEO Friendly Websites

OMA Comp Google Friendly Websites

 If you hope to achieve free organic traffic from search engines like Google and Microsoft Bing, then you must have a website that is SEO friendly. Paying for web traffic is great when it converts into dollars but getting free traffic that earns you money is truly a beautiful thing. When it comes to making your website SEO friendly, below are a few things you cannot overlook.

  • Page Load Speed The slower your website loads the worse it will rank. Google and other search engines have been implementing this requirement for quite some time now so if you want your site ranked high, then you must increase your site speed. See what your website’s speed is at Google Page Insights.
  • Valuable Relevant Content Ever heard the saying “content is king”? Well, that’s because it is. If you are looking to get your site ranked on the first page of search engines, then make sure you have quality content for your readers. This is a massive variable when it comes to rankings.
  • Optimize Your Website for Mobile More than 60% of all web traffic now comes from mobile devices. If your website isn’t optimized for mobile, this should be fixed immediately. If more than half of your viewers leave your website because it’s not optimized, this will directly impact your earning potential, and it will also hurt your SEO score.
  • Create Backlinks and Crosslinks Backlinks are any link that comes into your website from an external site and crosslinks are any link that goes from one site you own to another site you own. The more quality links that are used, the more it will help your SEO rankings. Crosslinking should only be used if you own two sites that complement each other.

SEO can be complicated and frustrating so contact OMA Comp if you need any assistance. Once these key items are handled, you will be well on your way to improving your SEO.

How to Use Mobile Messaging to Get More Reviews

OMA Comp Text Reviews

As the popularity of online shopping continues to grow, so does the importance of reviews. More people rely on the opinions of their fellow consumers to help them make decisions about purchases than ever before. Over 90% of consumers read online reviews.

Why Are Reviews So Important?

Reviews are a powerful tool that can make or break your product. Approximately 40% of consumers form their opinion after reading only one to three reviews. That means your first few reviews could convince a consumer to buy or scare them away forever.

Having a place where customers can voice their opinions can also build trust. Around 63% of customers are more likely to purchase from your site if you display user reviews. Many sellers have found that having reviews posted has earned them an average sales increase of 18%.

Mobile Makes Reviewing Easy

The first step to getting more reviews posted is to make the process as quick and easy as possible. Many businesses turn to text reviews. A request can be sent to a mobile device as a text message with a link for posting feedback. It reminds them to follow through, keeps your business on their mind, and lets them share their experience for future customers to read.

Text reviews can grow your reputation. They show that you are well-established and trustworthy. It also lets consumers post faster, which means you get results sooner. If you have questions about text message marketing and reviews, let us know. We can answer questions and provide expert advice and services that will grow your business. Contact OMA Comp today to learn more.

How Do Plus Codes Work?

OMA Comp How Do Plus Codes Work

Plus Codes Are Just Like Addresses

Plus codes provide an alternative that works just like an address. This service was created by Google engineers and is open-sourced. That means that anyone can use it to develop apps without license fees.

A plus code is a short code that can be used in place of a street number and name. They can be applied to any location, even places with no road access. They are free to use, accessible offline, and work anywhere.

Businesses should be aware of plus codes and how they work. They can be used to expand or improve upon a service or a customer base. App developers can incorporate them as part of a new feature or function. If you have questions about plus codes, contact OMA Comp. We can help you understand the technology and how it applies to your business.

U. S. on Top, Teen Wins $3 Million in Fortnite World Cup

OMA Comp U.S. Teen Wins Fortnite

No one is asking what Fortnite is anymore after a U.S. teen just banked $3 million dollars in the Fortnite World Cup video tournament proving that video games are here to stay and the stakes are getting higher. For those doubters, Americans are still competitive in the world market of technology and its usage. Games and players are becoming more sophisticated and this will only increase as technology and AI (artificial intelligence) move forward in its capabilities.

You may think this is fun and games but this technology is changing how companies are run and how their marketing efforts are managed. Your business can stay on the forefront and remain competitive, contact OMA Comp to learn how.

Read more about this American teenager at Reuters News.