Develop a Keyword Strategy That Actually Helps Your Business July 18, 2019 By Jackie Katz Keywords are an essential part of your online marketing efforts. That’s why you need to create a method that will boost your business. The following tips will help you refine your approach and maximize the return on your SEO investment. Use Short and Long Tail Keywords –Long tail keywords allow you to be more specific and tend to be less competitive. Using both will help round out your strategy and increase your chances of being discovered. Write Content For Your Audience – Yes, you need to work keywords into your content. That doesn’t mean it should be keyword stuffed. Always write for your audience, not for search engines. This organic approach will provide you better results in the long run. Use Relevant Keywords On Landing Pages – Review your landing pages and carefully select keywords that are the most relevant. Landing pages are generally focused on a specific approach or idea. Make sure the keywords used match that focus to optimize your chances of converting visitors. Understand Your Target Market – Get inside the minds of your target market. A customer may describe your product or service in different ways. For example, if you sell paper plates, you could miss sales if you don’t include keywords related to birthdays and other celebrations. Look at More Than Search Volume – Consider other factors when choosing keywords, such as: intent, specificity, relevance, and the amount of competition may help you choose better terms for SEO. An SEO expert is designed to help you develop a keyword strategy that works. Contact OMA Comp today. We are here to move your online marketing efforts to the next level.