Online Reputation Management Is a Must January 30, 2019 By Jackie Katz The internet has grown into a massive marketplace for just about any industry imaginable. The way businesses are perceived online has also become far more important than it used to be. Approximately 84% of consumers say they give online reviews just as much weight as a personal recommendation. Why is online reputation management a must for your business? Potential Customers Will Look for You With so many review platforms, websites, and social media profiles, more people rely mostly or entirely on the internet to gather information about companies. That means potential customers will look for you whether you have established your reputation online or not. The best way to give yourself a greater chance of earning new business is by building a solid reputation that sends a positive message. Establish Yourself as an Industry Authority Reviews are only part of your reputation. The content you put out is another. This is an opportunity to position yourself as an industry authority. When internet users trust you, they will be more likely to seek out and share your opinions and recommendations. It also boosts brand awareness and recognition. Become the go-to name in your niche. The Internet Reaches Across the Globe The internet is pretty much everywhere. It is a valuable resource when you want to tap into new markets. Putting out content, getting reviews, and building profiles will make you more accessible to people all over the world. Contact OMA Comp to learn more about managing your online reputation.