OMA Comp

Web Design & Development

content writing

Meta Descriptions Should Match Page Content

OMA Comp Meta Description

If you’re taking your first steps into search engine optimization (SEO), then you will notice some terms that pop up a lot. One of those is meta description. The meta description is important to help draw in the right type of traffic to your website.

What Are Meta Descriptions?

The meta description is an HTML attribute. It displays a short summary or “teaser” of the content that’s on the page. Google will display the meta description in the search results. This gives internet users a quick overview of what to expect if they decide to click the link.

When viewing Google search results, look below the page title and URL, and you will see approximately one or two sentences of text. That is the meta description.

What Does the Meta Description Do?

This small piece of content plays a big role in your online marketing strategy. The meta description has a significant influence on click-through rates. If it is well-written and relevant, then it will persuade the internet user to click and visit your site. If it is not, then it may cause them to keep scrolling, even if your page is exactly what they need. That influence is why the meta description is so important.

Tips for Writing a Great Meta Description

When writing your meta description, remember to:

  • Keep it under the 160-character limit
  • Keep it relevant based on the content your page offers
  • Use targeted keywords in your meta description

If you have questions about meta descriptions, let us know. We are available to provide SEO services that will help your business grow. Contact us today to learn more.

Instagram Testing

OMA Comp Facebook Instagram Testing

 

Facebook’s Instagram is starting to test in Canada, hiding the like count on posts and videos.

Why? To get rid of the “desperation of likes” and to reduce depression and anxiety in people who are affected by it.

Some Instagram influencers as well as businesses have expressed concern. Influencers as well as businesses use Instagram to make money and drive business.

Instagram hopes to lure business with a better shopping experience by adding the ability to buy products they see on the app right from the image.

If you and your team are interested in learning more about Instagram and Business, contact us to schedule our 1-hour seminar.

Earth Day – Computer Recycling

OMA Comp Earth Day 2019

Have an old computer that you no longer want or need? OMA Comp will wipe your device to protect your information and dispose of the computer at no charge to you. We use a certified recycling company to help preserve and protect the environment. This is how we help do our part to conserve natural resources. If you have old computers laying around, please drop them off at our office in Madison Heights during business hours. We will take care of the rest.

The Power of the Newsletter

Newsletter

Big Benefits, Big Results

It makes sense that a newsletter will help you keep in-touch with your clientele.  Email marketing has helped promote company/customer contact since its inception, building awareness of new products and services and solidifying allegiance and trust through familiarity.

Nowadays, newsletters are more powerful than ever before. Below are just a few of these newsletter benefits:

Customer Connection – Your email flowing into their inbox reminds them of your company in a personal way. They aren’t searching you on social media or advertising but you are reaching out to them; like a friendly handshake.

Grow Your Bottom Line – Customers can be encouraged to purchase through newsletters that have engaging content, images and video. Plus, you can promote new products, services, and special discounts which is an easy way to drive sales.

Increase Web Traffic – It is important to use newsletters to drive web traffic by linking content or making purchases through your website. This stimulation helps to increase your online business ranking.

Boost Your Social Media Channels – By using social sharing buttons on your newsletter, you can increase your click through rate on your social media platforms which is also used in determining your online business ranking.

Online Reputation – Newsletters are a great place to rally your target audience that already are vested in your brand to increase your positive online reviews.

Old School Customers – Don’t forget, there are people, both the 55 and better community and the anti-social media consumers, that do not go on social media and connect better through an email blast/newsletter. It’s important to remember to always use more than one avenue to reach out to your target audience.

Solidify a Lead – Busy people may easily forget you in their day-to-day lives. A newsletter is another connection and reminder to cultivate a relationship.

If you are interested in using newsletters to connect to your customers but need help, give OMA Comp a call.

 

2019 Is the Year of the Mobile First Website

Mobile

Don’t Lose Your Optimization!

The search engines newest changes include mobile first websites. This is a natural progression of the responsive mobile friendly websites that started a few years back. If you never updated your website or if your website is currently mobile friendly, how important is it that you have a mobile first site?

In October 2016, mobile traffic officially surpassed desktop traffic on the internet. If your site is not optimized for mobile, whether it doesn’t look right or if it’s not easy to navigate, you will lose customers that expect a better mobile experience.

Mobile friendliness also affects SEO. Google made the decision to crawl mobile version before desktop and also uses mobile as a key part of your ranking.

Every business is affected differently. To make an informed decision, review your analytics, benchmark your competition, and ask pertinent online experience questions to a focus group. If you need help to determine if a mobile first site is right for you or if you are ready to build a site that meets the new standards, contact OMA Comp today.

Win a Spa Mariana Massage


Thank you for your donation of two sixty minute massages to pay the fun forward and partnering with us to create another contest. We want others to have as much fun as we do while at work!

To take part in our Spa Mariana massage contest giveaway, take a picture of how your office is having fun and post it as a reply or comment on our Facebook page or Twitter feed under our Spa Mariana Massage Contest post. Two lucky people will be randomly selected on May 29th, 2019 to win.

Congratulations Spa Mariana on winning 2 movie tickets to EMAGINE theater by guessing correctly that Nick was our party pooper on our mismatched sock day. Enjoy the movies on OMA Comp!