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Keyword Research Is Instrumental for Effective Online Marketing
The earning potential is high on the internet. That is why many business owners are anxious to get their products out there in front of an online audience. It is a place where consumers congregate and where you can break into new markets that might not have been accessible in the offline world. Before you dive head-first into the web, make sure you have done your keyword due diligence.
What Does It Mean to Do My Keyword Due Diligence?
Even if you have worked in the same industry for years, you should still do your keyword due diligence. The phrase refers to verifying that the terms and words you choose are effective. You should make sure that your target audience is using those keywords to search for your product or service.
Why Does Keyword Due Diligence Matter?
Keywords are essential to online marketing. You could have a great product or service but still fail to reach your audience if your SEO isn’t working. Keywords guide users to your pages. Without them, you are far less likely to be discovered. Also keep in mind that:
- Customer Perspective Is Important – You may know some great keywords, but are you sure you’re approaching it from the customer’s perspective? Due diligence means making sure you select words that your customers will use. Customers rarely use terms that are highly technical or “insider” knowledge.
- Popular Keywords Can Change – Keyword trends change frequently and sometimes unpredictably. Monitoring your SEO will help you adapt so you can take advantage of what’s currently popular and avoid relying on aging keywords that are gathering dust.
A professional can help ensure that you do your keyword due diligence. Contact OMA Comp to learn more about using effective SEO techniques on your pages. We provide one-on-one and group consultations, workshops, or can do the work for you.
Google+ Is Shutting Down
April 2, 2019 is the date that Google will start deleting content from consumer Google+ accounts. This includes your Google+ pages as well as your photos and videos in your Google+ Album Archive. Please be aware if there is any content, images or videos that you wish to keep, you will need to download and save before this date.
Posting for SEO Has Changed
Long ago, website owners could use manipulative links and articles to drive traffic to their pages. This practice refers to the use of guest posts and links that were posted for SEO purposes only and not for the benefit of the human audience. Google issued a warning about these practices back in May.
Google Wants Information Over Link Building
Google is not inherently against article distribution. However, the search engine has learned to identify content that is distributed to gain links only. Content that provides information and value is still good and can help your optimization.
For example, if you guest post an article discussing your cause or company in an informative way, then the content won’t be penalized. Publishing quality content that educates users is a great way to become an authority and build your ranking with Google.
How Does Google Know If a Post Is Manipulative?
Google looks for several red flags that indicate low quality or manipulative content. Things you should not do include:
- Stuffing articles only with keyword-rich links to your website instead of also focusing on content
- Publishing an excessively large quantity of articles
- Publishing content that does not represent your brand
- Using duplicate content
The best way to protect your page ranking is to avoid these behaviors and consult a web professional. OMA Comp is available to answer questions. We can also help you build a solid SEO strategy that is supported by search engine’s best practices.
Meghan Markle Battling Online Reputation Abuse
Meghan Markle is not unique by being plagued by trolls that portray her negatively on social media. She is just one of the more famous people so it is publicized on the news networks like CNN. Kensington Palace staff members are busy deleting comments and blocking abusive social media accounts. They are also using software for some of the most outrageous use of language and images. It is a full time battle to keep up her image. Unfortunately, people are swayed from what they read online. OMA Comp has been helping clients with their online image for the past 14 years. We specialize in reputation monitoring, guarding, as well as promotion. Contact us to learn more about how we can help you and your business.
Online Reputation Management Is a Must
The internet has grown into a massive marketplace for just about any industry imaginable. The way businesses are perceived online has also become far more important than it used to be. Approximately 84% of consumers say they give online reviews just as much weight as a personal recommendation. Why is online reputation management a must for your business?
Potential Customers Will Look for You
With so many review platforms, websites, and social media profiles, more people rely mostly or entirely on the internet to gather information about companies. That means potential customers will look for you whether you have established your reputation online or not. The best way to give yourself a greater chance of earning new business is by building a solid reputation that sends a positive message.
Establish Yourself as an Industry Authority
Reviews are only part of your reputation. The content you put out is another. This is an opportunity to position yourself as an industry authority. When internet users trust you, they will be more likely to seek out and share your opinions and recommendations. It also boosts brand awareness and recognition. Become the go-to name in your niche.
The Internet Reaches Across the Globe
The internet is pretty much everywhere. It is a valuable resource when you want to tap into new markets. Putting out content, getting reviews, and building profiles will make you more accessible to people all over the world. Contact OMA Comp to learn more about managing your online reputation.
