April 2, 2019 is the date that Google will start deleting content from consumer Google+ accounts. This includes your Google+ pages as well as your photos and videos in your Google+ Album Archive. Please be aware if there is any content, images or videos that you wish to keep, you will need to download and save before this date.
Having an online presence is a necessity for the modern business and medical practices. As a key driver of organic patient base growth, an up-to-date website serves as a marketing platform and tool for communicating with patients. Being on the web also presents certain challenges, such as managing your online reputation. Individuals are quick to search online for reviews of everything, from the products they buy to the individuals they request services from.
Sites like Google, Facebook, Healthgrades, RateMD, and Yelp allow individuals to review the organizations and medical practices they interact with. These raw, unfiltered accounts of person to business interactions can prove useful in generating interest yet can also drive people away with a single poor review. A 1-star review can drastically reduce the average rating, especially when a practice has just begun the journey of building an online presence.
A patient can write whatever they want, no matter what occurred during their appointment. A great visit can be portrayed online as a hostile and costly interaction. No matter how hard you try, people will eventually leave a sour remark on your online reputation.
OMA Comp helps businesses thrive online. We understand that it is not enough to launch a website and hope for it to drive business. Actively managing a site and the associated online profiles is critical to making an impact on the practice’s bottom line. By scanning the internet for poor representations of your business’s quality of service, we can actively prevent malicious reviews. Our deep understanding of content management practices enables us to rapidly respond to these incidents.
If your practice or business needs help managing its online presence, we invite you to contact us for a free consultation.
#OMAComp #ReputationManagement #OnlinePresence #WebsiteDesign #OnlineReputation
Picture graph courtesy of MOZ
The influencers on optimization for Google are many, and none should be ignored. The best approach is to appropriately use all influencers to best meet Google’s standards to receive the desired outcome and results. Learn more.
As Apple and Google’s capabilities have grown to anticipate what you’re going to do next and hence provide you choices and solutions at your fingertips, are your rights to privacy less or more important than the benefits of improved technology and ease of obtaining information? Is technology going too far and getting too creepy? Although, there is a promise that Google doesn’t share or sell information and you have the right and ability to turn tracking features off, trust and Big Brother issues creep into people’s thoughts. Can this information be penetrated by divorce attorneys, businesses and government to be used against you or track your whereabouts? The technological explosion adds serious questions to ethical debates and the answers are not always clear or easy.
Recently video hosting giant YouTube has brought forth a new kind of monitoring system people can use to screen comments on their videos. The system, which was debuted to a key number of users on Tuesday, teams up with a user’s Google+ account to better filter comments based on relevancy and value according to the user and the video. A similar method that Facebook has with it’s commenting process, it allows a user to tailor how their video feed looks, and thus how it is portrayed in the world. No more spam, no more profanity. It’d be nice to see, right? We’ll have to wait and see how it plays out for Google in the long run. In the mean time, we can allow comments on our videos an see how it goes.
Since social media is extremely public these days, you are letting your clients see how good of a job you are doing for other people. With showing people how good you are doing through social media you are establishing a good brand reputation and showing that your company is a social business.
Everyone likes to think that they run a terrific business, but that is not true every business has its flaws. By being open minded to your customer complaints allows you to notice problems that you wouldn’t have noticed on your own.
Noticing your business’s problems can help prevent issues in the future.
Social media can help your business blossom. Acknowledgment of rational criticisms can be benign by making your reputation grow and making your business out to be social.
What can you say about feedback on social media? How do you respond and why? Let us know!