OMA Comp

Web Design & Development

website redesign

Outdated Website Signs That Could Be Hurting Your Sales

Your website is often the first impression people have of your business. Before they call, visit, book, or request a quote, they usually check your website to decide if your company feels trustworthy, professional, and easy to work with.

If your website looks outdated, loads slowly, or makes it hard for visitors to take action, it may be hurting your sales without you realizing it. A website does not need to be broken to lose business. Sometimes, small issues work together and quietly reduce leads every day.

Your Website Looks Visually Dated

Design trends change, but more importantly, customer expectations change. If your site looks like it was built years ago and has not been refreshed, visitors may assume your business is behind as well.

Outdated fonts, crowded layouts, old graphics, low-quality photos, and inconsistent colors can make your brand feel less credible. Even if your services are excellent, a dated website can create doubt before a visitor ever contacts you.

A modern website should feel clean, organized, and easy to scan. It should quickly show who you are, what you offer, and why someone should choose your business.

Your Website Is Not Mobile Friendly

Many customers visit websites from their phones. If your site is hard to read, requires pinching and zooming, or has buttons that are difficult to tap, visitors may leave quickly.

A mobile-friendly website should adjust naturally to smaller screens. Text should be readable, images should resize properly, and calls to action should be easy to find. If someone wants to call your business, the phone number should be simple to tap.

For many local businesses, mobile visitors are high-intent visitors. They may be ready to call, schedule, or get directions. A poor mobile experience can mean lost leads.

Your Website Loads Too Slowly

Speed matters. If your site takes too long to load, visitors may not wait. Slow websites can also hurt user experience and reduce conversions.

Large images, outdated plugins, poor hosting, old code, and unnecessary scripts can all slow a website down. A fast website helps users move smoothly from interest to action.

If your website feels sluggish, it may be time for a performance review. OMA Comp can help identify technical issues that may be holding your site back. Learn more through our internal page on website design and development.

Your Messaging Is Unclear

A visitor should be able to understand your business within seconds. If your homepage does not clearly explain what you do, who you help, and what action someone should take next, your messaging may be costing you leads.

Many outdated websites are filled with generic statements like “quality service” or “trusted professionals” without clearly showing value. Strong messaging focuses on the customer’s problem and explains how your business solves it.

Clear messaging helps people feel confident. Confused visitors rarely convert.

Your Calls to Action Are Weak or Missing

A website should guide visitors toward the next step. That could be calling, requesting a quote, scheduling a consultation, filling out a form, or visiting a location.

If your website does not have strong calls to action, people may browse and leave. A call to action should be visible, direct, and repeated throughout important pages.

Examples include:

“Request a Free Consultation”

“Call Today”

“Schedule Your Appointment”

“Get a Quote”

“Talk With Our Team”

The goal is to make action easy.

Your Content Is Old or Thin

Outdated service pages, old blog posts, missing location pages, and weak descriptions can hurt both search visibility and customer trust. If your content no longer reflects your current services, pricing approach, service area, or brand voice, your website may be creating confusion.

Fresh, helpful content can support SEO and help customers make better decisions. Blog posts, FAQs, service pages, and case studies can all improve engagement.

For more on this, see our internal resource on SEO content strategy.

Your Website Does Not Build Trust

Customers want proof before they contact a business. If your website is missing testimonials, reviews, project examples, team information, awards, certifications, or strong photos, visitors may hesitate.

Trust signals help people feel safe choosing your company. An updated website should show credibility clearly and naturally.

Your Site Is Hard to Navigate

If visitors cannot find what they need quickly, they may leave. Navigation should be simple, with clear pages for services, about, contact, locations, and important resources.

Too many menu items can feel overwhelming. Too few can make the site feel incomplete. A good website structure helps both users and search engines understand your business.

Your Website Is Not Turning Traffic Into Leads

Getting traffic is only part of the goal. Your website should turn that traffic into real opportunities. If people visit your site but do not call, submit forms, or take the next step, the issue may be your design, messaging, layout, speed, or offer.

OMA Comp helps businesses improve the full digital experience, from design and SEO to ads and conversion strategy. Visit our digital marketing services page to learn how we help businesses turn online traffic into real leads.

Final Thoughts

An outdated website can quietly reduce sales, even when your business is doing great work. If your site looks old, loads slowly, has unclear messaging, or does not guide visitors toward action, it may be time for a refresh.

Your website should work as a lead-generating tool, not just an online brochure. With the right design, content, and strategy, your website can help build trust, improve engagement, and create more opportunities for your business.

Credit Card Fraud and What One Can Do

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Credit card fraud is a very dangerous thing that can happen to anybody. You can never be too careful with these kinds of things. The people that commit credit card fraud rack up a lot of money from innocent, unbeknownst people and it can ruin their credit scores. In order to prevent this from happening it is important to regularly check your financial statements and keep an eye out for any unfamiliar activity. It is also good to put fraud alerts on your files and accounts as to alert you of sudden changes then you will get a call asking if you were the person that made the charges on your credit card. These things can lead to serious problems and it is always a good idea to keep a close eye on things so nothing gets out of hand.

If you feel you’ve been the victim of credit card fraud you should try and identify where it occurred. You should also remove the stolen charges, close the account and change any and all passwords and account numbers associated with you. Hopefully you’ll never have to. OMA Comp can make sure your computer isn’t susceptible to any intruders or cyber attackers trying to get into your system. If you feel someone is trying to take advantage of you and take your personal information, give OMA Comp a call and we’ll guide you in the right direction.

Computer Vision Syndrome – What Can You Do? (Part 2)

Eye health is crucial to your general well-being, after all you’ve only one pair of eyes. Given how much time is spent on the electronic screen, it becomes imperative to take steps to regulate time computer time. Eye doctors strongly suggest looking up every 20 minutes for 20 seconds (20/20 is easy to remember) to give your eye muscles time to relax. That’s a major part of taming the problem but there are other things to take into consideration as well. How’s the lighting in the room? Too bright? Adjust lighting so the screen does not emit glare. Use a glare filter is necessary. Even rearranging the table helps. Ideally, the screen should be slightly below eye level, positioned between 18 to 20 inches away from your eyes. Then, work the settings on the computer—adjust brightness, contrast, font size to find the best settings for your eyes.

Being aware of this problem is half the battle won. You can now take steps to improve your work environment or regulate computer time to reduce eyestrain. Visit your eye doctor to discuss computer vision syndrome. Sometimes, you may need glasses or contact lenses to correct computer eye syndrome. Other cases may call for special computer glasses.

If you think you can use some corrective lenses to counter-act the effects of C.V.S., give trusted Metro Detroit Eye Surgeons Eye Michigan a call today. With a combined experience of over 30 years, Doctors Grosinger, Spigelman & Grey will have you seeing clear in no time at all. Whether it’s a pair of glasses or LASIK corrective laser eye surgery you need, Eye Michigan is THE place to help you with your Computer Vision Syndrome and all other visual ailments.

Let’s Go Tigers!

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 “We’ve dealt with a lot of issues, and this another we’ll deal with. We’ve got some guys that will have to step up. … Our goal at this time is to try to handle it internally. At this time of year, you’ve always got your ears out to other places. But we feel comfortable.”

 

This a quote given by general manager of the Detroit Tigers, Dave Dombrowski.

It was disclosed that Bruce Rondon will be needing ulnar collateral ligament surgery for his elbow. He will be out for the year, but should be good for the 2015 season. Also, Jose Iglesias, the Tiger’s primary shortstop for 2014, was reported to have bilateral tibial stress fractures, and is recovering after being put on the disabled list. Finally, Andy Dirks is recovering from back surgery that he had on March 10th. He was said to have been out of the game for two months, but he should be brought back soon. As of now he is on the 15 days disabled list.

On the flip side, Miguel Cabrera recently had his contract with the Tigers extended, with $248 million guaranteed over the next eight years. His contract was supposed to terminate in 2015, but he revived it, and made what is being called the biggest commitment in baseball history.  The deal was negotiated by sports agents Fern Cuza and Diego Bentz. The Tigers allegedly traded Prince Fielder during the winter of 2013 in order to help pay for Miggy’s contract extension, as well to attempt Max Scherzer’s contract. Scherzer was offered $144 million over a time span of six years, but it turned out unsuccessful.

The Tigers have gone through a few bumps in the road, but have a positive mindset for this season, and are ready to play hard this season. Catch them playing the San Diego Padres tonight at 10:10p.m. on Fox Sports Detroit.

Let’s Go Detroit Tigers! A Season Worth Waiting For – OMA Comp

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The Tiger’s 114th Opening Day was on March 31, 2014, meaning good bye prolonged winter and hello baseball season! The old ball game is bringing together the rivalry between the Detroit Tigers and the Kansas City Royals. With Detroit being the host, the stadium is going to be packed! Let’s see if the Tigers can go for the sweep later on today!

The Tigers opened with the following starting lineup:

  • 1. Ian Kinsler (2B)
  • 2. Torii Hunter (RF)
  • 3. Miguel Cabrera (1B)
  • 4. Victor Martinez (DH)
  • 5. Austin Jackson (CF)
  • 6. Alex Avila (C)
  • 7. Nick Castellanos (3B)
  • 8. Alex Gonzalez (SS)
  • 9. Rajai Davis (LF)

It was a beautiful day and gates opened at 10:30 AM. For the first 20,000 fans that come, there were Detroit Tigers rally towels that were handed out! Before the game actually began, however, the Detroit Tigers celebrated their 2013 American League Central Division Championship. This consisted of raising a flag commemorating the championship in the center of Comerica Park, during which Brian McKnight sang the national anthem. The Michigan Joint Guard showcased colors, and afterwards they put a three hundred foot flag into the outfield. Next Chet Lemon, a champion from the 1984 World Series, threw the ceremonial first pitch. During the seventh inning, Amy Gould will sing God Bless America. A member of the United States Air Force, Master Sergeant Michael Miller will be delivering the Game Ball for the Opening Day Game.

For those who didn’t purchase tickets for the game, there was a block party being hosted by 97.1 in Grand Circus Park just outside of Comerica Park, where thousands of people watched the game together. The event also included an indoor heated tent, outdoor party, multiple DJs and other entertainment, and food and drinks. Opening Day in Detroit is like a holiday, where people get off work or take their kids out of school early just to watch and enjoy the ball game. Hopefully the season goes as smoothly as these few games have! Let’s Go Tigers!