Website Shopping Carts April 24, 2017 By Jackie Katz Secure online transactions have paved the way for entirely new marketplaces, reducing the necessary resource allocation once associated with large scale growth initiatives. Much more than a simple online presence, websites now afford businesses an opportunity to reach a larger audience for their products through online purchasing. Recognizing the major opportunity that this presents for businesses of all sizes; the OMA Comp team offers timely and affordable access to the world of digital sales through the creation of online shopping carts. The E-commerce Model With many businesses today thriving purely off e-commerce and online-only sales, it’s no wonder more traditional, brick & mortar operations are exploring their options for making money via the Internet. A surge in public access to the internet demands that companies establish themselves on the web. Customers Trust Online Businesses The process OMA Comp uses to create (or re-design) a shopping cart provides businesses and customers peace of mind that their interaction is secure. Leading encryption methods ensure both the information and funds which move as the result of a transaction stay secure. Many consumers buy online by choice now as it saves them time from visiting a physical store, and enables them to purchase exactly what they want, when they want it. How It Works To conduct business online, companies must have a website containing two primary components. The first of which is a preview of all the products and services available for purchase. Providing prospective customers with product details can be achieved in a variety of methods, the most common of which is a menu-like format. The second component is a shopping cart; the part of a site which enables customers to compile their selected items and pay for them. On the business side of this operation, well-built shopping carts provide businesses with transparency of customer interests and leading consumer profiles. Understanding not just what your customer is buying but how they decide to buy it provides incredible value to forward-thinking companies. Enhancing Existing Digital Sales Since not all digital platforms are created with the same diligence and quality, OMA Comp also offers businesses with pre-existing online sales platforms the ability to refresh and secure their operations quickly and effectively. Contact OMA Comp to learn more or to develop an online shopping cart for your business.