Last week, members of our OMA Comp team attended a webinar put on by Healthgrades to keep us on the cutting edge and to make certain we are on top of the current trends and recommended implementations regarding online reputation for our medical professional customers. OMA Comp continually challenges ourselves to be on the forefront and an industry leader so that we can provide the best services for our clients.
Having an online presence is a necessity for the modern business and medical practices. As a key driver of organic patient base growth, an up-to-date website serves as a marketing platform and tool for communicating with patients. Being on the web also presents certain challenges, such as managing your online reputation. Individuals are quick to search online for reviews of everything, from the products they buy to the individuals they request services from.
Sites like Google, Facebook, Healthgrades, RateMD, and Yelp allow individuals to review the organizations and medical practices they interact with. These raw, unfiltered accounts of person to business interactions can prove useful in generating interest yet can also drive people away with a single poor review. A 1-star review can drastically reduce the average rating, especially when a practice has just begun the journey of building an online presence.
A patient can write whatever they want, no matter what occurred during their appointment. A great visit can be portrayed online as a hostile and costly interaction. No matter how hard you try, people will eventually leave a sour remark on your online reputation.
OMA Comp helps businesses thrive online. We understand that it is not enough to launch a website and hope for it to drive business. Actively managing a site and the associated online profiles is critical to making an impact on the practice’s bottom line. By scanning the internet for poor representations of your business’s quality of service, we can actively prevent malicious reviews. Our deep understanding of content management practices enables us to rapidly respond to these incidents.
If your practice or business needs help managing its online presence, we invite you to contact us for a free consultation.
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