Web Design & Development
July 3, 2019 By OMA Comp
July 2, 2019 By OMA Comp
OMA Comp joined the Mayor of Hamtramck, Karen Majewski, in support of our client Priority Waste to celebrate the occasion of bringing sustainable recycling to the residents of the City of Hamtramck. It was an honor to attend this important event for our customer.
May 28, 2019 By OMA Comp
Your online reputation carries more weight now than it ever has before – and not just with consumers. Search engines may also change your results page ranking based on factors surrounding your reputation. What do you need to know about your online reputation and how it influences your search ranking?
Local Reviews Can Help or Hurt Your Local Search Rank
Local reviews help people find businesses in their area. Many users search for a company online before buying from it. These reviews can influence consumer behavior. They can also help or hurt your search rank. If you earn a high number of negative reviews, some platforms will push you down the results page.
Quality Content Builds Authority Which Helps Search Rank
Quality content is at the heart of SEO. It makes your pages look interesting, builds trust with consumers, and can establish you as an authority. That’s good for your reputation and will give your search results page rank a boost. Google wants to see sites that look trustworthy and are rich in the information users want.
Using Fake Reviews and Shady Tactics Will Hurt You
Search engines are smarter than they were 10 to 20 years ago. Platforms like Yelp are better at identifying fake reviews. If you use fake reviews, you may be dropped down or omitted from the search results.
Your online reputation can have a powerful impact on your ability (or inability) to expand your customer base. Establish yourself as a trusted authority and work on positive SEO tactics to get the best results. Contact OMA Comp today to learn more about managing your online reputation and getting more out of search engine optimization.
May 14, 2019 By OMA Comp
If you’re taking your first steps into search engine optimization (SEO), then you will notice some terms that pop up a lot. One of those is meta description. The meta description is important to help draw in the right type of traffic to your website.
What Are Meta Descriptions?
The meta description is an HTML attribute. It displays a short summary or “teaser” of the content that’s on the page. Google will display the meta description in the search results. This gives internet users a quick overview of what to expect if they decide to click the link.
When viewing Google search results, look below the page title and URL, and you will see approximately one or two sentences of text. That is the meta description.
What Does the Meta Description Do?
This small piece of content plays a big role in your online marketing strategy. The meta description has a significant influence on click-through rates. If it is well-written and relevant, then it will persuade the internet user to click and visit your site. If it is not, then it may cause them to keep scrolling, even if your page is exactly what they need. That influence is why the meta description is so important.
Tips for Writing a Great Meta Description
When writing your meta description, remember to:
If you have questions about meta descriptions, let us know. We are available to provide SEO services that will help your business grow. Contact us today to learn more.
May 1, 2019 By OMA Comp
Facebook’s Instagram is starting to test in Canada, hiding the like count on posts and videos.
Why? To get rid of the “desperation of likes” and to reduce depression and anxiety in people who are affected by it.
Some Instagram influencers as well as businesses have expressed concern. Influencers as well as businesses use Instagram to make money and drive business.
Instagram hopes to lure business with a better shopping experience by adding the ability to buy products they see on the app right from the image.
If you and your team are interested in learning more about Instagram and Business, contact us to schedule our 1-hour seminar.
April 22, 2019 By OMA Comp
Have an old computer that you no longer want or need? OMA Comp will wipe your device to protect your information and dispose of the computer at no charge to you. We use a certified recycling company to help preserve and protect the environment. This is how we help do our part to conserve natural resources. If you have old computers laying around, please drop them off at our office in Madison Heights during business hours. We will take care of the rest.
April 12, 2019 By Editor
Starting in April 2019, Google will start deleting Google+ accounts.
Without Google+, what should your business do to help organically optimize your marketing reach on Google for your local geofencing area?
Make sure that your Google business listing is claimed, verified, up-to-date and that you are using all of the features available and relevant to your business including Google Maps, Google Reviews, and Questions & Answers. Need help to get the most out of organic and/or paid optimization efforts, contact OMA Comp. We can do the work for you or provide a class to increase awareness and provide understanding to what needs to be done.
Big Benefits, Big Results
It makes sense that a newsletter will help you keep in-touch with your clientele. Email marketing has helped promote company/customer contact since its inception, building awareness of new products and services and solidifying allegiance and trust through familiarity.
Nowadays, newsletters are more powerful than ever before. Below are just a few of these newsletter benefits:
Customer Connection – Your email flowing into their inbox reminds them of your company in a personal way. They aren’t searching you on social media or advertising but you are reaching out to them; like a friendly handshake.
Grow Your Bottom Line – Customers can be encouraged to purchase through newsletters that have engaging content, images and video. Plus, you can promote new products, services, and special discounts which is an easy way to drive sales.
Increase Web Traffic – It is important to use newsletters to drive web traffic by linking content or making purchases through your website. This stimulation helps to increase your online business ranking.
Boost Your Social Media Channels – By using social sharing buttons on your newsletter, you can increase your click through rate on your social media platforms which is also used in determining your online business ranking.
Online Reputation – Newsletters are a great place to rally your target audience that already are vested in your brand to increase your positive online reviews.
Old School Customers – Don’t forget, there are people, both the 55 and better community and the anti-social media consumers, that do not go on social media and connect better through an email blast/newsletter. It’s important to remember to always use more than one avenue to reach out to your target audience.
Solidify a Lead – Busy people may easily forget you in their day-to-day lives. A newsletter is another connection and reminder to cultivate a relationship.
If you are interested in using newsletters to connect to your customers but need help, give OMA Comp a call.
Don’t Lose Your Optimization!
The search engines newest changes include mobile first websites. This is a natural progression of the responsive mobile friendly websites that started a few years back. If you never updated your website or if your website is currently mobile friendly, how important is it that you have a mobile first site?
In October 2016, mobile traffic officially surpassed desktop traffic on the internet. If your site is not optimized for mobile, whether it doesn’t look right or if it’s not easy to navigate, you will lose customers that expect a better mobile experience.
Mobile friendliness also affects SEO. Google made the decision to crawl mobile version before desktop and also uses mobile as a key part of your ranking.
Every business is affected differently. To make an informed decision, review your analytics, benchmark your competition, and ask pertinent online experience questions to a focus group. If you need help to determine if a mobile first site is right for you or if you are ready to build a site that meets the new standards, contact OMA Comp today.
Thank you for your donation of two sixty minute massages to pay the fun forward and partnering with us to create another contest. We want others to have as much fun as we do while at work!
To take part in our Spa Mariana massage contest giveaway, take a picture of how your office is having fun and post it as a reply or comment on our Facebook page or Twitter feed under our Spa Mariana Massage Contest post. Two lucky people will be randomly selected on May 29th, 2019 to win.
Congratulations Spa Mariana on winning 2 movie tickets to EMAGINE theater by guessing correctly that Nick was our party pooper on our mismatched sock day. Enjoy the movies on OMA Comp!
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