Recently video hosting giant YouTube has brought forth a new kind of monitoring system people can use to screen comments on their videos. The system, which was debuted to a key number of users on Tuesday, teams up with a user’s Google+ account to better filter comments based on relevancy and value according to the user and the video. A similar method that Facebook has with it’s commenting process, it allows a user to tailor how their video feed looks, and thus how it is portrayed in the world. No more spam, no more profanity. It’d be nice to see, right? We’ll have to wait and see how it plays out for Google in the long run. In the mean time, we can allow comments on our videos an see how it goes.
Social Marketing is a cost effective method to advertise your business and routinely stay in touch with customers or clients outside of the standard points of contact. There are a few key points that need to be cared for and taken advantage of to make social media marketing work for your business.
Search Engine Results
The best way to begin marketing using social media is to gain ranking in search engine results. In a perfect world, when a potential customer or client types in any combination of key words to search for your type of business in your area, your website will be the top result that shows up in the search engine. Next, let’s say your social media websites such as Facebook and Twitter are loaded with content that is updated frequently. Not only will you have your website show up on a search engine as a top result but now your social media websites will show up as top results as well. By keeping social media websites updated often, it allows for the business to create dominance on search engine results.
Social Media as Two Way Communication
Using social media allows clients and customers to stay up to date on current productions, trends and sales specials going on with your business. It allows people to communicate directly with the business by asking questions about products or promotions. It is important to view social media sites multiple times throughout the day to keep the lines of communication open to avoid delays in responding to questions.
Last But Not Least…Gain Followers
An effective way to gain followers to your social media websites is to leave a laptop or tablet at the front desk. Ask customers to log into frequently used social media websites such as Facebook and Twitter and ask them to “follow” or “like” your social media pages. You will find that the majority of your customers will happily do so as it will allow them to connect with your business much easier. Ultimately, your connections to people will grow very quickly as your social media marketing will ultimately drive more traffic to your business.
Since social media is extremely public these days, you are letting your clients see how good of a job you are doing for other people. With showing people how good you are doing through social media you are establishing a good brand reputation and showing that your company is a social business.
Everyone likes to think that they run a terrific business, but that is not true every business has its flaws. By being open minded to your customer complaints allows you to notice problems that you wouldn’t have noticed on your own.
Noticing your business’s problems can help prevent issues in the future.
Social media can help your business blossom. Acknowledgment of rational criticisms can be benign by making your reputation grow and making your business out to be social.
What can you say about feedback on social media? How do you respond and why? Let us know!
What you can take from all of this
As your business expands, you will gain more customers; hence, more opinions and feedback. What a business does with this feedback dictates the character of the business. The feedback could either be accepted and lead to changes, or ignored and forgotten.
There are businesses who avoid using social media because they wouldn’t know how to handle the negative feedback the right way. Social media offers a lot of ideas for improvement, and not all of these ideas have to be used. It helps to keep your options open.
Negative feedback is inevitable. Just because some businesses don’t want to use social media and see criticism publicly, doesn’t mean that the negativity isn’t out there.
Listening to your customers and making changes in their favor can help gain major company supporters. Customers love a business who cares about what they have to say.
A 40/100 is better than a 0/100
The people who keep quiet and don’t give feedback aren’t being as involved as those customers who point out flaws. Disinterest is worse than concern.
Complaints are just another part of owning a business. There are always going to be customers that aren’t fully pleased.
Acknowledging the concerns of customers can turn them from judgmental to spokespeople who only praise your business. Ignoring them can either not to do anything at all or make things worse. Getting a customer to support your organization can help with the development of it.
Social media is making customer interaction that much more important
These days, if clients have a question or complaint, there is a greater chance for them to contact you using social media, instead of email phone or using a contact on your site.
Social media is convenient when it comes to receiving and tending to complaints and negative feedback. Constructive criticism isn’t the end of the world, and a successful business knows how to respond to this in the right way.
The larger the business is and the more data you put out for everyone to see, the more people will talk about it. Their views can be easily spread by means of social media, and these feedbacks should be accepted and learned from.
Loyalty to a business is very important. Social media allows for the customers to communicate with the business and vice versa. This helps create a personal connection between the business and consumer and can help promote the legitimacy of the company.
With the easy communication between a business and its customers, it unfortunately makes it easier for the customers to give negative feedback. Tending to the negative feedback should be immediate and should be done in a righteous manner.
This is how you can righteously deal with negative feedback:
a. Brand observation
If you see how often and see the location of where your brand is mentioned, you can find negative feedback much more quickly and you can deal with it immediately.
b. Turning negatives into positives
The faster you respond to negative feedback, the better. Leaving negative feedback unattended could cause the problem they have to spread. Negative feedback should be responded to, even if there is no fix for their complaint, to assure the customers that you are doing everything you can.
c. Take the truth into account
A business has to be able to admit when it is wrong if the negative feedback it receives is true. If it doesn’t, it could damage the reputation of the business and lose the customers trust.
d. Stay level-headed
Don’t take negative feedback personally. Rather than reacting emotionally, react by fixing the problem and learn from the feedback.
PART 2 COMING SOON