What you can take from all of this
As your business expands, you will gain more customers; hence, more opinions and feedback. What a business does with this feedback dictates the character of the business. The feedback could either be accepted and lead to changes, or ignored and forgotten.
There are businesses who avoid using social media because they wouldn’t know how to handle the negative feedback the right way. Social media offers a lot of ideas for improvement, and not all of these ideas have to be used. It helps to keep your options open.
Negative feedback is inevitable. Just because some businesses don’t want to use social media and see criticism publicly, doesn’t mean that the negativity isn’t out there.
Listening to your customers and making changes in their favor can help gain major company supporters. Customers love a business who cares about what they have to say.
A 40/100 is better than a 0/100
The people who keep quiet and don’t give feedback aren’t being as involved as those customers who point out flaws. Disinterest is worse than concern.
Complaints are just another part of owning a business. There are always going to be customers that aren’t fully pleased.
Acknowledging the concerns of customers can turn them from judgmental to spokespeople who only praise your business. Ignoring them can either not to do anything at all or make things worse. Getting a customer to support your organization can help with the development of it.
Social media is making customer interaction that much more important
These days, if clients have a question or complaint, there is a greater chance for them to contact you using social media, instead of email phone or using a contact on your site.