Facebook Providing New Layouts for Facebook Business Pages August 9, 2018 By Jackie Katz On August 23rd, 2018, Facebook will automatically update businesses to their new template. You have the option to update early, remain with the current template, or change to another template with choices displayed. Facebook states that they are making this change to help connect each business with the right Facebook community as well as better display important information such as your hours.
What Does Exceptional Fourth of July Marketing Look Like? June 13, 2016 By Jackie Katz Fourth of July marketing should start before the holiday. Sales and promotions through blog and social media posts using keywords will help your business further organically optimize on trending topics. Show additional patriotic spirit and dress up your website in celebration of America’s Independence Day. Contact OMA Comp to learn how.
Online Reviews March 29, 2016 By Jackie Katz Your online reputation can greatly impact your business both positively and negatively. Ask yourself the following questions to discover your awareness of your online reviews and if you optimally manage this process. Are you aware of all of your online reviews? Can you list all sites where you have reviews? Do you have a process to monitor and manage your online reviews? Do you respond to your online reviews? Do you and your employees consistently ask for reviews? If the answer is no to any of these questions, contact OMA Comp to learn how we can help you better manage your reputation.
The Importance of Focus Groups for Blog Content Writing February 22, 2016 By Jackie Katz When creating a blog post for your business, you will need to know what your readers want to learn about your services, products and expertise. A tried and true method is to conduct several focus groups and find out from your actual customers what they want to hear about from you. During your focus group sessions, it is prudent to offer some already written blog posts to attain their feedback and see if you are hitting close to the mark. By tapping into your customers’ needs, your posts will be more engaging which helps company branding and consumer loyalty building. What is even more priceless is your customer promoting your business by sharing your posts out with others that are interested in your products and services.
What Is Facebook Boost for Business All About? February 3, 2016 By Jackie Katz Facebook has the paid option for you to increase engagement on an individual post beyond your current Facebook audience. Boosting allows you to target your audience by location, age, gender and interests through keyword tags to reach potential individuals that will be interested in the topic you are posting, creating more buzz about your company, and potentially a larger following. To learn more to pack the most punch from you social media, contact OMA Comp.
Brands That Use Instagram Effectively March 12, 2014 By Editor These days Instagram can help with selling and advertising a lot of a company’s products through immediate interaction with their audience (similar to that of Twitter). Companies like McDonalds, MTV, Gucci, and Starbucks realized that with putting their items out on the internet they will be able to get more people to look at their stuff – gaining them some visual appeal. They want to get the products out there and show their customer what they have in store for them. This is good information for companies that are just starting up it could improve your overall business profit if used correctly.
MMS Marketing & The Future of Text Message Advertising- OMA Comp October 31, 2013 By Editor A few major corporations have started to believe that something as simple as a text message could become the best source of advertisement. In fact, ABC, Fox, and CBS have developed and enacted advertisements via MMS messaging, which greatly expanded the amount of people that can be accessed at a time. In Chicago, thanks to a $3 million sponsoring fee from numerous local firms, Iris Mobile was created, to help increase the amount of promotional campaigns and secure customer support. One of the founders of the company, Deep Malik, claims that thanks to this company, companies can text any phone. He claims texting is the best way to expand customer base because they’ll check their texts, whereas emails can easily be placed under spam and ignored. Other parts of various firms are developing the same idea because they too, see the potential in this. In the past couple years, the amount of MMS messages sent has exponentially increased. For example, in 2012, nearly three quarters of a billion messages were sent. Although this way of advertising has been rising quite slowly, it is predicted that it will be subjected to change in the near future. In May 2013, it was found that only 38% of 745 marketers have used this way to advertise. However, when used in 2010, it was found that 98% of these texts were opened. Some companies like Starbucks used a program that hacked MMS messages to determine each person’s type of phone and whether they should continue sending them advertisements or not. Although the message only had an image to capture the attention using visual media to spread the word of Happy Hour, it achieved more than expected. The successful use of MMS, however, was claimed to have been not as efficient as that of SMS, because for SMS one could track location to determine consumer density. The MMS messaging tactic is an expanding idea, and it could be a great source of advertisement; just depends on the firm.
How to stop a disgruntled customer from slandering your business on social media December 7, 2012 By Editor Social media and SEO generate greater exposure and additional contact with the outside world. Unfortunately, this also opens up your company to an attack through social media by a disgruntled customer. Our natural instinct is to delete the comment or try to override it with positive feedback. However, some savvy aggressors will continue to write on your wall, or find similar subject blogs and post to smear your name. How should you handle such a situation? What should you do when this happens to your business? Before this happens to your company, create a plan on how to handle such an occurrence. Being surprised often makes you react impulsively which can lead to a poor decision instigating additional harassment by the angry customer. A plan will help prepare you and allow you to respond with proper tone and content. Before responding, consult with trusted associates or mentors. Collaborating with others, hearing their ideas and solutions will help you establish a better plan of action. Create an automated response that is generic and will halt your customer from continuing on his rampage. For example: “We are very sorry for your experience. We would appreciate the opportunity to investigate and resolve this issue”. Make sure you provide your contact information: Business phone, direct line, e-mail, text. Offer to meet to resolve the grievance. By doing so, you divert the irritated customer from writing additional attacks which allows you to handle the problem offline. Make sure that all communication is prompt and on topic. Delay can escalate your client’s emotions and antagonize him to vent more. Have you ever dealt with an angry, unsatisfied client? If yes, please share how you handled the situation and the outcome. If you are ever in this position and need help, please e-mail us at sales@omacomp.com. We have experience to assist you and manage the challenges of social media. OMA
Benefits of Social Media for the Individual August 5, 2012 By Sebastian As the social media has lots of benefits for people to set up an organization and help them throughout with all the major things they have to go through. In the same fashion, it helps all the individuals who want to be well-known for their jobs and expertise online. Following are some of the main benefits of social media for the individuals. Build A Personal Reputation: With the social media websites, people get connected all over the world regarding different reasons. An individual can talk about the things he is good at and matter to him. This will help in making him a better name in the community of people. In this way, he will be able to build his online reputation which helps in working online and finding jobs. Display Your Resume: There are many websites functioning that allow you to create your resume and display it for the recruiters and employers. Social media websites can be used to display your resume and let you find and avail the opportunities. Find A Job: Social media plays a great role to find a job online as jobs are updated every minute and allows you to apply for them. These jobs are presented with the information and links so that you can view the terms. If you find any job suitable for you, apply for it. Showcase Your Talent And Establish Yourself As An Expert: Social media websites are a great source of expressing your thoughts about your field of interest. You can share your thoughts with the people and show off your knowledge. This might be a work-related task or a hobby. Join communities of your field of interest. You will get to know more information on the topic as people; also if you are good enough, your popularity will increase, resulting in your publicity in the group of people. Enhance Your Business Contacts: If you are expert in a certain field, social media websites give you the opportunity to work with the people and helps you build the number of business contacts. As a result, you are recognized as an expert in the field. This makes way for other jobs to come your way and you can build your repute as a professional in a certain field. Enhance Personal Relationships: Social media websites allow you to connect with people all over the world. This may include your college, school or university classmates, family and other friends or relatives all over the world. Enhancing the personal relationships help in getting to know about the latest news and updates. Share Information with Like-Minded People: As you develop repute in your field of work, try to grasp the attention of the professionals and big fish. Connect with them, and ask them questions that you have in your mind. In this way, you’ll get professional ideas to counter a problem you are facing or may be give you latest information or the insights.