When creating a blog post for your business, you will need to know what your readers want to learn about your services, products and expertise. A tried and true method is to conduct several focus groups and find out from your actual customers what they want to hear about from you. During your focus group sessions, it is prudent to offer some already written blog posts to attain their feedback and see if you are hitting close to the mark. By tapping into your customers’ needs, your posts will be more engaging which helps company branding and consumer loyalty building. What is even more priceless is your customer promoting your business by sharing your posts out with others that are interested in your products and services.