Online Marketing June 12, 2017 By Jackie Katz A modern marketing campaign is incomplete without an online component. Since most customers spend much time browsing the web, it’s critical that your company not only participates but maximizes the quality of each touch point your customers and potential customers experience with your brand. It’s important to establish a set of high-quality digital pictures, video and content, and use them to engage your audience. Posting content which is both high quality and well-positioned can heavily impact how your brand is received by prospective customers. OMA Comp can help in each aspect of online marketing, from designing and executing robust online marketing campaigns to establishing new marketing best practices for your business to thrive in an online environment. Smart Spending So many businesses come to OMA Comp to shorten the online marketing learning curve and to quickly accelerate the number of page visits per day. Platform Overload It can be difficult to decide exactly which platforms to use for your company’s online marketing campaign. OMA Comp maintains a running knowledge on which platforms perform highest for different businesses. Our comprehensive digital marketing knowledge enables businesses of all sizes to quickly jumpstart their online marketing efforts. Still not sure if online marketing is for your business? OMA Comp can help you determine what (if any) online tools your business can benefit from. To learn more, contact our team today.
Facebook Changes How They Rank Videos on News Feeds February 3, 2017 By Jackie Katz Facebook is utilized as a means for many businesses to reach their audience and increase their sales. Many companies choose to engage their customers with video since video has proven to be a strong online marketing tool. Facebook has reevaluated how they rank videos on their News Feed. Now, Facebook looks to see if the video is watched and how long the observer is engaged before they turn it off. Facebook realizes videos are different lengths. So as not to penalize longer videos, Facebook gives a stronger ranking for percentage of completion. To learn more about social media and how it can be used to best help your business, contact OMA Comp.
Reach out to Your Customers through Video November 2, 2016 By Jackie Katz Every year there has been an increase in the amount of consumers who spend time online. With this trend, watching online videos has increased exponentially as well. Take advantage of this opportunity to connect with your customers and increase your optimization by scheduling a company holiday video shoot. Contact OMA Comp to Learn More
OMA Comp’s Consulting Services June 27, 2016 By Jackie Katz OMA Comp’s consulting services aid businesses to revive, recharge, revitalize and refocus. OMA Comp partners with you to create a result driven plan. We provide a personalized approach for each customer specializing in your needs for business technology, IT, networking, cybersecurity, website design, online marketing and sales,custom software and apps, reputation management, video/photography, and corporate events. We find the right solutions to fit your unique organization. Contact us to learn more.
Creating a Company Blog Post March 21, 2016 By Jackie Katz Every successful blog post has four key elements: Image or Video to grab audience attention A Title to attract interest to your post The Content to draw in the reader Call to Action to require reader to take action to do something OMA Comp can help your company achieve their SMO (social media optimization) goals through blogging and other social media platforms. We can also help you increase your organic reach on your website by adding a blog and educating you how to best use it to reach your audience or manage it for you. Contact us to learn more about our different packages.
The Year of the Video March 2, 2016 By Jackie Katz BUSINESS INTRODUCTION VIDEO An introduction video is vital for businesses in 2016. A video builds community, trust and loyalty and is a great opportunity to further brand your company. Video also allows instant communication with the viewer, drives traffic and optimizes your website. All videos watched increase time on your website which is a large indicator in conversion rates for buying products and services. VIDEO TESTIMONIALS Recent reports indicate that it is estimated that at least 1/3 to 1/2 of online reviews are fake. Consumers are becoming savvy and are losing trust in the written testimonial knowing that many have been composed by family, friends or a paid writer. The video testimonial is now essential due to its relatability and effectiveness to be authentic and credible. The video has more weight and value as a referral source, emotionally connecting and compelling the viewer to have confidence in the recommendation. Videos are of critical importance to make your business stand out online from others. Learn more about our video production services.
Managing Your Digital Footprint February 1, 2016 By Jackie Katz Your company puts time, money and effort to establish your presence on the Internet. You share information to increase your digital footprint through many online sources including your website(s), blog, social media, images, content, and video to increase your online presence. You are getting noticed. Now you have learned that there is negative feedback about your business through online reviews or comments reflecting negatively on your image. It is not only your own actions that create your digital footprint but it is what others say and post about your business that makes up your reputation. Online reputation is a complicated business and the methods to manage are continually changing with the rapid advancement and changes in technology. OMA Comp understands and can help manage your digital footprint (online reputation). Contact us to learn more.
The Right Video Production Company Can Make All The Difference January 14, 2014 By Editor The world is turning toward the Internet for everything from shopping to education and research. This relatively new form of “media” has changed the way in which we do business and the manner in which we reach out to them. In recent years the percentage of a company’s advertising budget allotted to video production has been increasing rapidly. For years the only form of video advertising was the television with millions of viewers each day. Today billions of people are turning to the web and services such as YouTube for a number of advertising videos, training videos, and entertainment. Video Production Is a Complicated Affair Part of the problem lies in the fact that video production can be a somewhat complicated affair. If you hire a company lacking in the necessary skills, the work they turn out may not be good enough to attract the right clientele if it attracts any at all. Just as the advertising on television must have a high level of polish as well as content, any that you have added to your website or included in sales emails or on sales landing pages must have the same level of quality. Professionalism is Key Quality is a word that has many different meanings to an equally large number of people. When it comes to your video production, you want a company who is going to provide you with a compelling and professional finished product. You simply cannot afford to have anything less. Your customers come to you looking for the best possible products or services. If your advertising appears to be of any lesser quality, they may not bother to follow up with visiting your website, let alone taking the initiative to invest in your products or services. Take the time to thoroughly vet the video production service to ensure you will receive the highest possible return on your investment. Everything from script writing to teleprompter work, you can be well on your way to professional video production services by OMA Comp. Call today at 248-616-3057 or 248-867-0711 for your video production consultation.
Social Media and Handling Negative Comments About your Business PART 1 of 4 October 31, 2013 By Editor Social Media and Dealing with Negative Remarks about Your Place of Business Social media is convenient when it comes to receiving and tending to complaints and negative feedback. Constructive criticism isn’t the end of the world, and a successful business knows how to respond to this in the right way. The larger the business is and the more data you put out for everyone to see, the more people will talk about it. Their views can be easily spread by means of social media, and these feedbacks should be accepted and learned from. Loyalty to a business is very important. Social media allows for the customers to communicate with the business and vice versa. This helps create a personal connection between the business and consumer and can help promote the legitimacy of the company. With the easy communication between a business and its customers, it unfortunately makes it easier for the customers to give negative feedback. Tending to the negative feedback should be immediate and should be done in a righteous manner. This is how you can righteously deal with negative feedback: a. Brand observation If you see how often and see the location of where your brand is mentioned, you can find negative feedback much more quickly and you can deal with it immediately. b. Turning negatives into positives The faster you respond to negative feedback, the better. Leaving negative feedback unattended could cause the problem they have to spread. Negative feedback should be responded to, even if there is no fix for their complaint, to assure the customers that you are doing everything you can. c. Take the truth into account A business has to be able to admit when it is wrong if the negative feedback it receives is true. If it doesn’t, it could damage the reputation of the business and lose the customers trust. d. Stay level-headed Don’t take negative feedback personally. Rather than reacting emotionally, react by fixing the problem and learn from the feedback. PART 2 COMING SOON
Video Production Checklist – Making sure everything is good to go May 14, 2013 By Editor When shooting video, it is important to be as still as possible. With the help of a tripod, you can let it do the work of making sure your shot is as still, and as professional as possible. Shakiness or movement can instantly ruin a good take, so make sure it’s stays put! When you’re shooting, it’s important to double check the shot to make sure everything is where it should be and everything that shouldn’t isn’t in your way. Be conscious of what the final product will be, and leave breaks and spaces for titles, credits, and other elements that will unify the entire thing in post-edit. Having a makeup artist on set can do big things for the production value of something your filming. Everyone looks like they’re ready for Hollywood, and that will boost morale throughout the shoot. When filming, it is important to make sure the lighting is right, and if not, to modify or improve its effect on whatever it is your filming. Poor lighting can leave a production feeling dreary and rather cheap, so it’s best to have the light looking as professional as possible. The absolute same principles go for the audio recording. You want the absolute best quality recorders and booms, and you need to get as close to the subject as possible in order to get the best recording. You never know what might happen during the recording, so it’s best to record from multiple sources so you have sound coming from multiple perspectives to use in post-editing if needed. Lastly, you should take proper care of your equipment. It will last you a lot longer, and it will save you a lot of money.