Facebook is utilized as a means for many businesses to reach their audience and increase their sales. Many companies choose to engage their customers with video since video has proven to be a strong online marketing tool. Facebook has reevaluated how they rank videos on their News Feed. Now, Facebook looks to see if the video is watched and how long the observer is engaged before they turn it off. Facebook realizes videos are different lengths. So as not to penalize longer videos, Facebook gives a stronger ranking for percentage of completion.
To learn more about social media and how it can be used to best help your business, contact OMA Comp.
