OMA Comp

Web Design & Development

Blogging

Kickstarter and the DIY Success story

KickStarter LogoNo more is the need of financial backers and investors keeping people from building their dream.Thanks to Kickstarter, the online fund-raiser that allows members to raise funds directly, that’s no longer a burden for small-time entrepreneurs to get help from the big guys. If they hit their preset monetary goal, the project is funded. If they don’t, investors get their money back via Amazon (US) or Kickstarter itself (UK). The beauty of the system is that it cuts out the middle man, allowing the customer and creator to have a direct relationship in terms of the completion of the project.

This allows for the people to truly show the world’s markets what they are looking for in everything from children’s books to ground-breaking technology. Just recently actor Zach Braff successfully found 2.7 million dollars in additional funding for his upcoming movie “Wish I was here” via Kickstarter alone. The AGENT watch, only put on Kickstarter yesterday, has already surpassed its funding goal by over almost 210%. With just under a month to go, it’s undeniable that this project, among many others, will go down in Kickstarter history as a huge success. Who knows what would’ve happened with this project if it weren’t for kick starter’s business model. They would have to pitch the idea to investors and financial backers, but would they support the idea? Would they buy one? Who knows, but it really doesn’t matter, it’ll already get its funding anyway.

The Power of Links

The Power of LinkingGrowing your network is very important when it comes to marketing your business these days, and setting up strong link relationships is a great strategy. Here are some pointers to get you and your website the hits you want:

Exchange links with your customers.

If you’re good at what you do, odds are you have loyal, long-standing customers that have been with you since the beginning. Take advantage of these business relationships and exchange links or badges. Your back-link network will grow exponentially if you keep at it, which means more traffic for your website!

Start a company blog, and use it regularly.

Writing a consistent blog is crucial if you want to take advantage of the web properly. The more you write the more publicity you’re likely to get, and the more hits and pages you’re likely to show up in when people search for certain words. Blog rolls and blog directories are also helpful in getting your content seen.

Share content that you can see being spread quickly and virally.

In the golden age of the internet, it’s all about when and what to post to create a viral hit. Whether it’s a controversial take on a current event, a technological breakthrough, or just a funny cat video, posting the right material at the right time can make all the difference when it comes to something of yours going viral, and directing a lot of traffic to your site.

Be influential and front-page worthy.

Getting the attention of any traditional media outlet will get you a lot of hits. Sometimes all it takes is a contest, or a well-timed post regarding a current event. What do you consider front-page worthy material?

Find relevant resources through legitimate directories and listings.

You can find many directories, registries and resources by listing yourself and networking. The more something shows up, the higher up the rank it goes. Just remember:  there are sites that allow you to list for free and some that charge you so keep an eye out for that, as well as sites that have a reputation for sending you spam and junk mail.

Thinking of starting a blog? Call OMA Comp today and we’ll get you started!