The Power of Links April 23, 2013 By Editor Growing your network is very important when it comes to marketing your business these days, and setting up strong link relationships is a great strategy. Here are some pointers to get you and your website the hits you want: Exchange links with your customers. If you’re good at what you do, odds are you have loyal, long-standing customers that have been with you since the beginning. Take advantage of these business relationships and exchange links or badges. Your back-link network will grow exponentially if you keep at it, which means more traffic for your website! Start a company blog, and use it regularly. Writing a consistent blog is crucial if you want to take advantage of the web properly. The more you write the more publicity you’re likely to get, and the more hits and pages you’re likely to show up in when people search for certain words. Blog rolls and blog directories are also helpful in getting your content seen. Share content that you can see being spread quickly and virally. In the golden age of the internet, it’s all about when and what to post to create a viral hit. Whether it’s a controversial take on a current event, a technological breakthrough, or just a funny cat video, posting the right material at the right time can make all the difference when it comes to something of yours going viral, and directing a lot of traffic to your site. Be influential and front-page worthy. Getting the attention of any traditional media outlet will get you a lot of hits. Sometimes all it takes is a contest, or a well-timed post regarding a current event. What do you consider front-page worthy material? Find relevant resources through legitimate directories and listings. You can find many directories, registries and resources by listing yourself and networking. The more something shows up, the higher up the rank it goes. Just remember: there are sites that allow you to list for free and some that charge you so keep an eye out for that, as well as sites that have a reputation for sending you spam and junk mail. Thinking of starting a blog? Call OMA Comp today and we’ll get you started!