OMA Comp

Web Design & Development

online reputation

Posting for SEO Has Changed

OMA Comp Posting for SEO Has Changed

Long ago, website owners could use manipulative links and articles to drive traffic to their pages. This practice refers to the use of guest posts and links that were posted for SEO purposes only and not for the benefit of the human audience. Google issued a warning about these practices back in May.

Google Wants Information Over Link Building

Google is not inherently against article distribution. However, the search engine has learned to identify content that is distributed to gain links only. Content that provides information and value is still good and can help your optimization.

For example, if you guest post an article discussing your cause or company in an informative way, then the content won’t be penalized. Publishing quality content that educates users is a great way to become an authority and build your ranking with Google.

How Does Google Know If a Post Is Manipulative?

Google looks for several red flags that indicate low quality or manipulative content. Things you should not do include:

  • Stuffing articles only with keyword-rich links to your website instead of also focusing on content
  • Publishing an excessively large quantity of articles
  • Publishing content that does not represent your brand
  • Using duplicate content

The best way to protect your page ranking is to avoid these behaviors and consult a web professional. OMA Comp is available to answer questions. We can also help you build a solid SEO strategy that is supported by search engine’s best practices.

Meghan Markle Battling Online Reputation Abuse

Meghan Markle OMA Comp reputation

Meghan Markle is not unique by being plagued by trolls that portray her negatively on social media. She is just one of the more famous people so it is publicized on the news networks like CNN. Kensington Palace staff members are busy deleting comments and blocking abusive social media accounts. They are also using software for some of the most outrageous use of language and images. It is a full time battle to keep up her image. Unfortunately, people are swayed from what they read online. OMA Comp has been helping clients with their online image for the past 14 years. We specialize in reputation monitoring, guarding, as well as promotion. Contact us to learn more about how we can help you and your business.

 

Online Reputation Management Is a Must

OMA Comp Online Reputation Management

The internet has grown into a massive marketplace for just about any industry imaginable. The way businesses are perceived online has also become far more important than it used to be. Approximately 84% of consumers say they give online reviews just as much weight as a personal recommendation. Why is online reputation management a must for your business?

Potential Customers Will Look for You

With so many review platforms, websites, and social media profiles, more people rely mostly or entirely on the internet to gather information about companies. That means potential customers will look for you whether you have established your reputation online or not. The best way to give yourself a greater chance of earning new business is by building a solid reputation that sends a positive message.

Establish Yourself as an Industry Authority

Reviews are only part of your reputation. The content you put out is another. This is an opportunity to position yourself as an industry authority. When internet users trust you, they will be more likely to seek out and share your opinions and recommendations. It also boosts brand awareness and recognition. Become the go-to name in your niche.

The Internet Reaches Across the Globe

The internet is pretty much everywhere. It is a valuable resource when you want to tap into new markets. Putting out content, getting reviews, and building profiles will make you more accessible to people all over the world. Contact OMA Comp to learn more about managing your online reputation.

OMA Comp Continuing Education

OMA Comp Continuing Education

Last week, members of our OMA Comp team attended a webinar put on by Healthgrades to keep us on the cutting edge and to make certain we are on top of the current trends and recommended implementations regarding online reputation for our medical professional customers. OMA Comp continually challenges ourselves to be on the forefront and an industry leader so that we can provide the best services for our clients.

Why You Need to Manage Your Online Reputation

OMA Comp Why You Need to Manage Your Online Reputation

There is no excuse for leaving your practice’s online reputation unmanaged. Consistent growth of a medical practice demands constant attention to online activity. Depending on how active your team is on social media, you might already be practicing certain parts of this public relations discipline. Are you responding to customer complaints with constructive answers? Congratulations – you are well ahead of the curve.

Important Balancing Act

Many managers and business owners fail to recognize the impact poor online reviews have on the bottom line. It may not be the most pressing task at hand, but it should fall high atop your list of priorities concerned with driving new business.

Ask Patients to Write a Review

There are many opportunities to convince a patient to leave a positive review. This is especially true after an excellent visit. There should be a mandatory practice that the final interaction be coupled with a specific request to the patient. By clearly asking a patient to leave a response on a specific site you can quickly build up a reputation online. What matters most is how this request is delivered, too aggressive and you will start receiving bitter reviews.

Key Takeaways

Leaving your practice’s online reputation unmanaged even for a short span of time can decimate search engine rankings. Take a moment to perform a quick audit of your practice’s online reputation by searching social media and sites across the web, chances are you will find some unsavory notes that are turning away potential patients.

OMA Comp partners with medical practices to help them manage their online reputation and to keep new business flowing through the door. Our tactics focus on leaving a good impression on people when they read about your business. To learn exactly how we can help your online reputation or to provide a seminar to your team, we invite you to give us a call.

#OMAComp #ReputationManagement #OnlineMarketing #MedicalReviews

 

You Can Change Your Online Reputation

OMA Comp You Can Change Your Online Reputation

A business or medical practice’s online reputation is not a static, unchangeable record. Specific practices and tools can be used to change how a company is represented across the web on social media and consumer rating websites. Online reputation management is widely accepted as the best tool for thwarting online reputation threats and fostering new business and patient relationships.

Communicating with consumers and/or patients who leave public reviews is one piece of managing your online reputation. Sites recognize when a business responds to an individual’s comment. Whether this interaction resolves the problem at hand or not, this is an excellent means for publicly accepting the account of a situation as unacceptable or making the record clear. Unfortunately, for medical due to HIPAA laws, there are only a few circumstances where a response can include detail, yet an adverse response can leave a serious mark when people are considering using you for their medical needs.

Online reputation has internal consequences, too. Employees can feel the impact of a negative review. Who wants to apply for work or be part of a business that treats patients poorly or is shed in a negative light? Even if the review is not true, if it claims an undesirable experience, it can still diminish an employee’s professional reputation and damage the business. Resolving poor assessments and building up positive experiences will quickly instill confidence within your practice.

A poor review can be embarrassing, but it shouldn’t ruin your new patient growth rate. Taking an active approach to managing your reputation will restore it to its original presence and likely improve response across major platforms. If you are actively encouraging reviews from happy patients, this will also improve conversion with different sites.

To learn more about online reputation and how OMA Comp can help your business or practice, contact us today.

#OMAComp #ReputationManagement #ReputationRepair #MedicalReputation #OnlineReputation