Is Your Online Reputation Hurting Your Sales? January 22, 2020 By OMA Comp Your online reputation is more important now than it ever was before. A 2018 Local Consumer Survey conducted by BrightLocal found that 86% of customers read online reviews for local businesses. That includes 95% of consumers between the ages of 18 and 34. Most read an average of 10 reviews before trusting a company in their area. If you have no online presence or if you have one that’s negative, it could hurt your sales. What If I Don’t Operate On the Web? It doesn’t matter if your business doesn’t work on the internet. People will still look for you and read what’s written about you. That’s why you need to take control of your online reputation. The survey also found that 57% of consumers want to see ratings of four or more stars before they will consider giving you their business. That translates to a lot of missed sales if you haven’t built up your profiles. What If I Have Good Reviews That Are Old? Old reviews are not bad, but they may not help you as much as you think. The older the feedback is, the less weight it carries. Consumers know that businesses can change. They want to see that you consistently impress your current clientele. Your online reputation is important. Even if you don’t use the internet in your daily operation, you still need people to be able to find you on the web. Contact OMA Comp to learn more about building a reputation that will earn more sales.
What Is a SSL? January 10, 2020 By OMA Comp SSL is a website security certificate. It is a validation and encryption tool used as one of the steps to protect your website and your websites visitors. SSL provides an authentication for a secure, encrypted, verified connection between a client and the server. It is a third party source, certificate authority (CA), that validates that the website is using an encrypted connection and is secured. SSL is also known as TLS certificate, an HTTPS certificate, and an SSL server certificate. SSL provides your website an identity, so that people who come to your website know that they reached the right place; it shows that they are on the legitimate official site and not a fake website. It also is a validation that the user’s data will not be intercepted and hijacked. It authenticates clients as well as establishes a secure connection known as a TLS handshake. Contact OMA Comp if you are in need of a SSL, responsive website design, or build. We are more than happy to assist you to create a user friendly, branded, beautiful design which automatically includes a security certificate (SSL) and can also assist with search engine optimization.
Don’t Struggle with Technology December 18, 2019 By OMA Comp If you are in need of a new mobile first website, online marketing plan, computer network, server design & implementation, or hosting services, talk to us. We can help. OMA Comp has the knowledge, expertise, tools, and resources to help your business succeed and grow. We look forward to hearing from you.
7 Signs That It’s Time for a New Website December 11, 2019 By OMA Comp Websites start to show their age quickly. In this era of fast-paced technological advancement, businesses must keep their pages looking modern and active. Is your website showing signs that it’s time for an upgrade? Not Made for Mobile Users – Mobile platforms have blown up in a big way. If you don’t have a mobile first site, then you could be missing out. This is a significant issue that should be addressed as soon as possible. Slow Response Time – You have seconds to hook a visitor and keep them browsing. Slow response time is enough to cause most users to navigate away. Plus, Chrome’s upcoming badge system will identify users who have slow sites. Poor Conversion Rates – Have conversion rates steadily declined or never improved? This is a sure sign that your website isn’t performing the way it should. Update your pages and give users a reason to come back and do business. Looks and Feels Outdated – Visit your competitors’ websites then return to yours. Does yours look and feel outdated in comparison? If so, chances are your website is behind and needs to catch up to compete. Small Changes Are Difficult – If small changes like adding a blog post or updating a product description are a challenge, then you need to update. Older platforms weren’t designed to be as intuitive and user-friendly as they are today. Lacking User Experience – View your website as a user. Do you feel like you can navigate freely and find what you need? Is the experience positive and satisfying? If not, then it may be time to add more features and functionality. Over Three Years Old – If your website is over 3 years old, chances are it needs to be updated. Many things have changed, including how search engines like Google rank pages. Your website is an investment in your business. Make sure you have experts on the job. Contact OMA Comp today to discuss a redesign. We can build a new website and implement a marketing strategy to promote your business online.
We Wish You a Happy Thanksgiving! November 27, 2019 By OMA Comp From everyone at OMA Comp, we wish our clients, family and friends a warm and happy Thanksgiving holiday. Our team of talented individuals on everything from IT to web services to graphics to marketing look forward to continue to strategize best solutions, implement technological advancements, and provide new tools for your business, so that your company can run smoothly and successfully. This is what keeps us so energized about the present and future. We want to take this time of reflection and thankfulness to let you know how much your business means to us, and we hope to implement more innovative developments for your business in the coming months and years.
Follow-Up with Your Online Customers November 21, 2019 By OMA Comp Follow-up emails are important. They allow you to develop relationships with your customers. The content of the message will vary based on the situation, intent, and your marketing goals. How can you start using follow-up emails and texts to increase business and customer satisfaction? Keep in Touch About Their Order or Service Just because a customer already placed an order doesn’t mean your marketing work is done. You need to continue building on that relationship. Make sure the experience stays as positive and inviting as possible for the consumer. One way to do this is to share the status of the order or service. Use this opportunity to let your customer know that their purchase is ready. You can provide instructions if needed, like where they can pick up their items or when their package will ship out or when you will arrive. Don’t forget to thank the customer for their business and let them know that you are available if they have questions or comments. Request Feedback with an Invitation for Dialogue Most customers do not post or send feedback. One way to combat this problem is to send a follow-up email or text requesting a review. This should be sent once the customer has the product in hand or services have been rendered. Be prepared to respond professionally if you receive negative feedback. How you handle problems will go a long way in the eyes of consumers. A bad review doesn’t have to be bad for your business if you handle it the right way. Emails that Promote Your Social Media and Websites You can send promotional emails that direct customers to the products and services you want them to see. Use this type of email to show them to your most active social media accounts. You can also share information on any other communication channels or business-related properties you want to market. Contact OMA Comp to learn about customer follow-up emails and online marketing. We can answer your questions and provide services that will boost your business.
Honoring Our Heroes November 11, 2019 By OMA Comp Thank you for your sacrifice and service to our country for our freedoms.
Choose Complex Passwords October 22, 2019 By OMA Comp One of the biggest mistakes many people make is using weak passwords. You need something complex that includes a variety of character types. Passwords should be at least eight characters long and contain a combination of symbols, numbers, and upper and lower-case letters.
Use a Firewall to Stop Unauthorized Access October 17, 2019 By OMA Comp Apple and Windows come with built-in firewalls. This is software that forms a barrier between your data and the rest of the internet. It prevents outsiders from accessing your network and will alert you if anyone tries to get in. If you have questions about cyber security and how best to protect your business, let us know. We can help.
Install an Antivirus and Keep It Up to Date October 16, 2019 By OMA Comp Install a reputable antivirus software on your computer. Make sure it stays up to date. This can help prevent unauthorized code from infecting your operating system. The right product can block Trojans, keyloggers, and other viruses. OMA Comp’s antivirus software can work as a standalone protector or cloud based real-time monitored system depending on your needs. This was once available only to large organizations for a big price. Now it’s available to end users at wholesale pricing. Contact us for questions.