OMA Comp

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OMA Comp Continuing Education

OMA Comp Continuing Education

Last week, members of our OMA Comp team attended a webinar put on by Healthgrades to keep us on the cutting edge and to make certain we are on top of the current trends and recommended implementations regarding online reputation for our medical professional customers. OMA Comp continually challenges ourselves to be on the forefront and an industry leader so that we can provide the best services for our clients.

Facebook Providing New Layouts for Facebook Business Pages

OMA Comp Facebook changes for Business Customers

On August 23rd, 2018, Facebook will automatically update businesses to their new template. You have the option to update early, remain with the current template, or change to another template with choices displayed. Facebook states that they are making this change to help connect each business with the right Facebook community as well as better display important information such as your hours.

Why You Need to Manage Your Online Reputation

OMA Comp Why You Need to Manage Your Online Reputation

There is no excuse for leaving your practice’s online reputation unmanaged. Consistent growth of a medical practice demands constant attention to online activity. Depending on how active your team is on social media, you might already be practicing certain parts of this public relations discipline. Are you responding to customer complaints with constructive answers? Congratulations – you are well ahead of the curve.

Important Balancing Act

Many managers and business owners fail to recognize the impact poor online reviews have on the bottom line. It may not be the most pressing task at hand, but it should fall high atop your list of priorities concerned with driving new business.

Ask Patients to Write a Review

There are many opportunities to convince a patient to leave a positive review. This is especially true after an excellent visit. There should be a mandatory practice that the final interaction be coupled with a specific request to the patient. By clearly asking a patient to leave a response on a specific site you can quickly build up a reputation online. What matters most is how this request is delivered, too aggressive and you will start receiving bitter reviews.

Key Takeaways

Leaving your practice’s online reputation unmanaged even for a short span of time can decimate search engine rankings. Take a moment to perform a quick audit of your practice’s online reputation by searching social media and sites across the web, chances are you will find some unsavory notes that are turning away potential patients.

OMA Comp partners with medical practices to help them manage their online reputation and to keep new business flowing through the door. Our tactics focus on leaving a good impression on people when they read about your business. To learn exactly how we can help your online reputation or to provide a seminar to your team, we invite you to give us a call.

#OMAComp #ReputationManagement #OnlineMarketing #MedicalReviews

 

Leverage Office Trainings to Promote Team Improvement

OMA Comp Leverage Training to Promote Team Improvement

Actively managing your team’s talents and skills can help maximize performance over the long run. When performance is stagnant or perhaps even dwindling, education and training is a good option for getting the wheels turning. If your team is experiencing either of these two potentially fatal situations, continue reading to learn how OMA Comp may be able to help.

Professional Development

Individuals with career aspirations will jump at any opportunity to develop themselves professionally. Offering your team regular training on topics relevant to their role and the good of the company also provides a means of progression when courses are tied to rewards or promotion criteria.

Team Improvement

Educating your team on critical issues like Search Engine Optimization (SEO), Social Media, and Reputation Management can have a profound impact. Furthermore, keeping your team apprised of the most effective practices in a topic, like marketing for instance, can improve the timeliness and professionalism of your brand’s response to issues.

Unlike traditional executive training, our programs are specifically designed to fit within difficult time constraints of our clients while retaining 100% of the value expected with an external training partner. As a dedicated training partner to many businesses, we understand the need for cost constraints and time, which is why we offer seminars in-house and on location to fit your needs and to deliver the desired level of training.

Key topics OMA Comp offers training on include:  Reputation Management, Cybersecurity, IT, Marketing, Social Media, and more. Please contact us to learn how OMA Comp’s practical training methods can help benefit your team.

#OMAComp #OfficeTraining #TeamTraining #ReputationManagement #ITServices #SocialMedia #OnlineMarketing #Cybersecurity

Achieve Great Results with Online Marketing

OMA Comp Achieve Impressive Results with Online Marketing

The science of business marketing has evolved quite a bit over the past decade. This evolution comes as the result of new technology, changing consumer needs, the development and refinement of the internet and the advancement of social media. These factors allow businesses of any size achieve remarkable results with online marketing.

The Basics

To get started, it’s important to understand exactly what online marketing entails and how it fits into a more generalized marketing strategy. Online marketing is the umbrella term for any form of marketing which occurs by digital means (think of the content you see on your smartphone, laptop, or desktop, for example) and anything requiring an internet connection.

The digital landscape is more complex than any physical marketing strategy seen before. The first step in maximizing digital returns is to manage your online brand by investigating and understanding the information you find about your business online.

Remember Scale

Things scale seamlessly on the internet. Be careful to take note of the agreement you sign with each marketing platform to avoid careless spending. If possible, set a limit to the maximum amount you are willing to spend on a specific platform (businesses typically set their max spend to 20% of their marketing budget per platform).

If your company has decided to begin an online marketing campaign or is interested in managing things differently, OMA Comp can help. We enable businesses of all sizes to grow organically through meticulously planned marketing engagements. Our team is also capable of assisting with topics like branding, design, and strategy.  Contact us to learn more.

#OMAComp #OnlineMarketing #SocialMediaOptimization

What Makes Social Media so Effective for Small Businesses?

OMA Comp What Makes Social Media Effective for Small Businesses

Major advances across the social media landscape have made it easier than ever to connect with customers online. The widespread adoption of social media as information sharing and communication platforms has created an opportunity for businesses to engage with customers 24/7.

Let’s explore the top three factors which make Social Media an effective engine for small business growth.

  1. Conversion

Unlike traditional online marketing methods, social media enables companies to customize their outreach and understand their customer base. Engagement analysis tools on sites like Facebook, Twitter, and LinkedIn make it possible to understand the makeup of your customer base. Businesses that invest time into understanding their social media following can use this information to improve the performance of their marketing dollar.

  1. Personalization

Distributing personalized content has never been easier. Once you understand who interacts with your content and how they interact with it, you can personalize posts.

Engaging with your customers across a variety of platforms allows you to deploy multiple forms of media. Take for instance a digital design business with active profiles on Instagram, Facebook, and LinkedIn. An effective content mix strategy might call for the business to post examples of their work to Instagram, official updates such as new job openings to LinkedIn, and descriptive expositions of their work to Facebook. Social Media is all about getting the right content to the right audience at the right time.

  1. Engagement

Unlike one-way marketing (print, radio, television, et cetera…), social media allows for communication to flow both ways. Posting content is only half of the equation! Businesses that effectively leverage social media use it to communicate with customers, answer questions, ask for opinions, and more.

Creating and managing multiple social media profiles can be time consuming. It’s important to focus on the platforms which your customer base engages with the most. Is your business leveraging social media to its maximum potential? Contact OMA Comp to learn how we can help maximize your performance.

#OMAComp, #SocialMediaMarketing #OnlineCoversions