OMA Comp

Web Design & Development

website development

How Your Online Reputation Affects Your Search Position

Your online reputation carries more weight now than it ever has before – and not just with consumers. Search engines may also change your results page ranking based on factors surrounding your reputation. What do you need to know about your online reputation and how it influences your search ranking?

Local Reviews Can Help or Hurt Your Local Search Rank

Local reviews help people find businesses in their area. Many users search for a company online before buying from it. These reviews can influence consumer behavior. They can also help or hurt your search rank. If you earn a high number of negative reviews, some platforms will push you down the results page.

Quality Content Builds Authority Which Helps Search Rank

Quality content is at the heart of SEO. It makes your pages look interesting, builds trust with consumers, and can establish you as an authority. That’s good for your reputation and will give your search results page rank a boost. Google wants to see sites that look trustworthy and are rich in the information users want.

Using Fake Reviews and Shady Tactics Will Hurt You

Search engines are smarter than they were 10 to 20 years ago. Platforms like Yelp are better at identifying fake reviews. If you use fake reviews, you may be dropped down or omitted from the search results.

Your online reputation can have a powerful impact on your ability (or inability) to expand your customer base. Establish yourself as a trusted authority and work on positive SEO tactics to get the best results. Contact OMA Comp today to learn more about managing your online reputation and getting more out of search engine optimization.

Meta Descriptions Should Match Page Content

OMA Comp Meta Description

If you’re taking your first steps into search engine optimization (SEO), then you will notice some terms that pop up a lot. One of those is meta description. The meta description is important to help draw in the right type of traffic to your website.

What Are Meta Descriptions?

The meta description is an HTML attribute. It displays a short summary or “teaser” of the content that’s on the page. Google will display the meta description in the search results. This gives internet users a quick overview of what to expect if they decide to click the link.

When viewing Google search results, look below the page title and URL, and you will see approximately one or two sentences of text. That is the meta description.

What Does the Meta Description Do?

This small piece of content plays a big role in your online marketing strategy. The meta description has a significant influence on click-through rates. If it is well-written and relevant, then it will persuade the internet user to click and visit your site. If it is not, then it may cause them to keep scrolling, even if your page is exactly what they need. That influence is why the meta description is so important.

Tips for Writing a Great Meta Description

When writing your meta description, remember to:

  • Keep it under the 160-character limit
  • Keep it relevant based on the content your page offers
  • Use targeted keywords in your meta description

If you have questions about meta descriptions, let us know. We are available to provide SEO services that will help your business grow. Contact us today to learn more.

Instagram Testing

OMA Comp Facebook Instagram Testing

 

Facebook’s Instagram is starting to test in Canada, hiding the like count on posts and videos.

Why? To get rid of the “desperation of likes” and to reduce depression and anxiety in people who are affected by it.

Some Instagram influencers as well as businesses have expressed concern. Influencers as well as businesses use Instagram to make money and drive business.

Instagram hopes to lure business with a better shopping experience by adding the ability to buy products they see on the app right from the image.

If you and your team are interested in learning more about Instagram and Business, contact us to schedule our 1-hour seminar.

Earth Day – Computer Recycling

OMA Comp Earth Day 2019

Have an old computer that you no longer want or need? OMA Comp will wipe your device to protect your information and dispose of the computer at no charge to you. We use a certified recycling company to help preserve and protect the environment. This is how we help do our part to conserve natural resources. If you have old computers laying around, please drop them off at our office in Madison Heights during business hours. We will take care of the rest.

Gutenberg Websites: The Future of WordPress Editing

OMA Comp Gutenberg websites

Named for the man who sparked the Printing Revolution, this new WordPress editor is poised to change the way we use the platform. It replaces the old editor to help streamline the process.

The Benefits of the Gutenberg Editor

Gutenberg adheres to Googles new standards which makes it better optimized than some other platforms. It is also a user-friendly design. It’s much easier for newcomers or inexperienced users to make changes to their site.

Gutenberg also reduces the risk of plugin issues. The use of blocks means that some plugins will no longer be needed, further simplifying WordPress page creation.

Getting Started with WordPress and Gutenberg

OMA Comp is available to help you transition to Gutenberg and get the most out of this major WordPress update. Contact us today to learn more.

Mobile First Indexing – What That Means for Your Website

OMA Comp Mobile First Website Indexing

There is no denying the power of the mobile platform. These handheld devices have worked their way into our everyday lives. Many people access the web entirely or primarily from a smartphone. There were approximately 3.7 billion unique users in the global mobile population as of January 2018. That’s a huge potential audience for any business.

What Is Mobile First Indexing?

Mobile first indexing is a shift away from web content designed for desktops and a move toward content that’s made for mobile. The term refers to changes to Google’s algorithm that began rolling out earlier in 2018. The update means that Google uses the mobile version of websites for ranking and indexing instead of the desktop version.

What Does This Mean for My Website?

If your website utilizes a responsive design, then you will likely not see any significant changes. The problem is with websites that have more content on their desktop version. Any content that helped with SEO may be skipped if it doesn’t appear on the mobile site. Your pages could rank lower if you fall into that category.

What Can I Do to Prepare My Site for Mobile First Indexing?

Make sure at minimum you have a mobile-friendly design in use. It is best to have a site that is mobile first for best practices to adhere to the Google algorithm. Also, check your pages and make sure you are serving the same content on mobile as you do on your desktop version. Your site should load quickly and be optimized for performance as well. Contact OMA Comp to learn more about prepping your business website for mobile first indexing.