Last year, Facebook changed star ratings to “recommendations” for consumer feedback to describe their experience. Facebook stated that they hoped this change will expand review content to provide better information for the reader. In the business world, this may provide relief to owners who are often stressed out when a negative review affects their 5 star rating. It is still important to note that it is best practice to ask and encourage your clientele for reviews of your products and/or services. Consumers prefer to peruse many reviews on various social media channels with consistent, positive messaging. This helps potential new customers or patients to trust the reviews and make a decision to contact you; a powerful endorsement! If your a business in need of help with online marketing, please contact OMA Comp.
social media marketing
Google+ Is Shutting Down
April 2, 2019 is the date that Google will start deleting content from consumer Google+ accounts. This includes your Google+ pages as well as your photos and videos in your Google+ Album Archive. Please be aware if there is any content, images or videos that you wish to keep, you will need to download and save before this date.
Posting for SEO Has Changed
Long ago, website owners could use manipulative links and articles to drive traffic to their pages. This practice refers to the use of guest posts and links that were posted for SEO purposes only and not for the benefit of the human audience. Google issued a warning about these practices back in May.
Google Wants Information Over Link Building
Google is not inherently against article distribution. However, the search engine has learned to identify content that is distributed to gain links only. Content that provides information and value is still good and can help your optimization.
For example, if you guest post an article discussing your cause or company in an informative way, then the content won’t be penalized. Publishing quality content that educates users is a great way to become an authority and build your ranking with Google.
How Does Google Know If a Post Is Manipulative?
Google looks for several red flags that indicate low quality or manipulative content. Things you should not do include:
- Stuffing articles only with keyword-rich links to your website instead of also focusing on content
- Publishing an excessively large quantity of articles
- Publishing content that does not represent your brand
- Using duplicate content
The best way to protect your page ranking is to avoid these behaviors and consult a web professional. OMA Comp is available to answer questions. We can also help you build a solid SEO strategy that is supported by search engine’s best practices.
Meghan Markle Battling Online Reputation Abuse
Meghan Markle is not unique by being plagued by trolls that portray her negatively on social media. She is just one of the more famous people so it is publicized on the news networks like CNN. Kensington Palace staff members are busy deleting comments and blocking abusive social media accounts. They are also using software for some of the most outrageous use of language and images. It is a full time battle to keep up her image. Unfortunately, people are swayed from what they read online. OMA Comp has been helping clients with their online image for the past 14 years. We specialize in reputation monitoring, guarding, as well as promotion. Contact us to learn more about how we can help you and your business.
Online Reputation Management Is a Must
The internet has grown into a massive marketplace for just about any industry imaginable. The way businesses are perceived online has also become far more important than it used to be. Approximately 84% of consumers say they give online reviews just as much weight as a personal recommendation. Why is online reputation management a must for your business?
Potential Customers Will Look for You
With so many review platforms, websites, and social media profiles, more people rely mostly or entirely on the internet to gather information about companies. That means potential customers will look for you whether you have established your reputation online or not. The best way to give yourself a greater chance of earning new business is by building a solid reputation that sends a positive message.
Establish Yourself as an Industry Authority
Reviews are only part of your reputation. The content you put out is another. This is an opportunity to position yourself as an industry authority. When internet users trust you, they will be more likely to seek out and share your opinions and recommendations. It also boosts brand awareness and recognition. Become the go-to name in your niche.
The Internet Reaches Across the Globe
The internet is pretty much everywhere. It is a valuable resource when you want to tap into new markets. Putting out content, getting reviews, and building profiles will make you more accessible to people all over the world. Contact OMA Comp to learn more about managing your online reputation.
Search Engine Optimization New Rules for 2019
Search engine optimization continues to evolve. Search engines find more ways to deliver the results users want. In the meantime, businesses have to learn to adapt quickly to an ever-changing virtual environment. Make sure your company is SEO-ready for 2019 by implementing the following rules.
The Featured Snippet Matters
SEMrush reported that the Featured Snippet claims 11.3% of search results. It also manages to take clicks away from the top spot. This is a tool that should not be overlooked in 2019. You need to find the keywords you rank for as well as those that have a Featured Snippet. Then, you should create a short 40 to 60-word paragraph of text designed to rank for the Featured Snippet keyword.
You Must Optimize for Voice Search
Voice search is a big deal in the SEO world, and it keeps getting bigger. Using effective keywords and earning a Featured Snippet are a good start. Also, make sure your content provides a question and answers it. When people use voice search, Google usually seeks out pages with a related question and answer.
Content and Links Still Matter
Content and links still matter. You need great content and link building if you want to rise in the search page ranks. You must earn a place on the first page before you can get optimum benefit from Voice Search and other tools.
Take SEO to the Next Level in 2019
Now is the time to plan for next year’s SEO. You don’t have to do it alone. Contact OMA Comp today to learn more about the new rules driving search engine optimization in 2019.