OMA Comp

Web Design & Development

seo

Does My Website Need an RSS Feed for SEO?

OMA Comp Websites RSS Feeds and SEO

RSS, which stands for Really Simple Syndication or Rich Site Summary, is a type of web feed that provides updates to content. The feed consists of a text file that allows subscribers to see content for a period of time after its updated. Does having an RSS feed on your website boost your SEO?

Google Weighs In On RSS Feeds and SRP Ranking

When it comes to your search results page ranking, RSS feeds won’t help according to John Mueller, webmaster trends analyst at Google. A question appeared on his Twitter feed on April 10th, 2018 asking if RSS feeds help rank better in Google. John’s straightforward response was a simple “No.” The question was geared toward news websites, but the answer applies to all sites.

This isn’t new, but it is something that many website owners did not know in 2018. Mueller participated in a video hangout with blogger Jennifer Slegg back in 2015. He is quoted as stating “if you are looking for a ranking boost by having an RSS feed, that’s not going to happen.” He went on to explain that “there’s no direct ranking boost for the website itself.”

RSS Feeds and Search Engine Indexing

The RSS feed is considered a technical tool, so it is still beneficial to have on your site. It can assist with page crawling and indexing. That means new content could be indexed faster and more accurately with an RSS feed. While it doesn’t provide a direct boost to your search engine results page ranking, it can still help. If you have questions about SEO or RSS feeds, contact OMA Comp to learn more.

 

OMA Comp Websites

OMA Comp Germack website design

Competing in today’s markets requires an online presence. Design, construction and maintenance of websites takes more than effort but knowledge of the continuously changing industry. Currently, there has been changes implemented by the search engines on what they look for with your website for SEO (search engine optimization). The latest requirements in website design is mobile first.

Design Excellence

Your business’s website is a digital representation which often creates a first opinion for a potential consumer. An outdated, poorly designed website is now likened to a dismantled office façade. Our graphic design and web programming expertise helps us create a world-class online experience for restaurants, service providers, retail stores, engineering firms, medical practices, spas and more!

A beautiful website can help you win sales and reach new customers. If you pair your website with an online store, you will convert new visitors into paying customers much easier.

Speed and Reliability

OMA Comp builds incredibly fast websites that respond well across different browsers and devices. Page load time significantly effects how visitors and search engines interpret your website. Many people will even abandon a website if it loads too slowly. Our dedicated support provides excellent site up-time and will keep your e-mail functioning 24/7. By deploying advanced security measures, we ensure your critical information remains secure.

Cost Savings

Our website and e-mail hosting solutions are competitively priced. We are happy to explore a variety of term options to find the best partnership possible. Engaging a large audience online does not have to cost an arm and a leg. OMA Comp’s SEO techniques help place our websites high on search engines naturally.

If you need help with hosting, SEO or building your next professional website, give OMA Comp a call to learn how we help businesses achieve remarkable results.

 

How Online Reputation Affects Patient Opinion

OMA Comp Online Reputation Affects Patient Opinion

Selecting a medical provider to care for yourself or loved one can be a daunting task. Who can I trust to take care of my family? It’s a question worth posing when we think about the online reputation of a practice, since its likely to be the only source for information on a specific provider.

Depending on your field, patients may learn about your practice by word of mouth via a current patient or doctor referral or come across your team online when searching for local providers. When a prospective patient begins to select a medical practice, they often will complete an online search to learn about your practice. Online reputation will influence both prospective and current patients.

Quick Scan of Search Engines

Similar to shopping for physical goods, people will type your medical practice’s name into a search engine and hit enter. This broad inquiry can highlight some unforeseen links and images, some of which may be improperly tagged to you. No matter the relationship, what appears on the screen is likely to influence what people think about you. Consumer protection and advocacy sites work hard to make every review public and most critically, searchable. These results often show inflammatory reviews with little to no context.

Social Media Interactions and Conversations

Tech savvy individuals recognize social media sites as an excellent means for seeing how patients are treated. In certain cases, patients will take to these sites to vent feelings of frustration or positivity following an appointment.

It is ultimately up to the individual whether they trust your practice, though there is plenty you can do to influence this feeling. To learn about how to manage your online reputation and increase your positive reviews, contact OMA Comp.

#OMAComp #ReputationManagement #OnlineReputation #PatientReviews #MedicalReputation

Why Does Your Business Need to Be on YouTube?

OMA Comp YouTube for Business

If you are exploring current ways of sharing information with the world or wish to market to new crowds, YouTube is worth investigating. In this post, OMA Comp explains how the best companies use YouTube to make a major impact.

YouTube (Google’s video sharing website) is often thought of as an entertainment service; however, it also serves as a depository of information on millions of subjects.

Information Sharing

Video is the perfect format for explaining complex concepts, demonstrating how to do something, and making a connection with the viewer. Unlike static materials and media, video allows you to show all sides of a product in combination with audio. Manufacturers and retailers alike find great value in producing quick, product-centric videos.

As a free hosting service, YouTube videos can be shared across a variety of platforms while maintaining quality. Simply share the video’s link or embed it within an existing webpage to share your content.

Marketing

YouTube enables users to market specific videos using keywords and the power of Google’s ad serving technology. Looking to target a specific group of viewers? No problem! Videos can be actively managed and updated for maximum effectiveness.

YouTube collects and stores information on video views such as video engagement, viewer location, and viewer device. These data points can help improve future productions and inform you of the audience you’re reaching.

As a full-service marketing and branding partner, OMA Comp can help your business strategize, produce, and manage a highly effective YouTube presence. Please enquire within for additional details.

#OMA Comp #YouTubeforBusiness

How Small Businesses Leverage Online Reputation Management

OMA Comp Online Reputation Management Monitoring and Repair

Why Online Reputation Matters

More companies have entered the digital marketing space and are using services to display advertisements and content on the internet (website, social media). Even companies that are slow to move to the digital age have consumers that are on these online platforms to offer their reviews of products and services.

Online reputation is a general term for the overall impression and opinion users across the internet have for a person or brand.

A poor online reputation will discourage individuals from doing business with you, whereas a positive reputation might push a decision maker over the line into deciding to purchase or make an appointment. Online reputation will clearly continue to grow in importance as consumers transition to the internet for gathering information and purchasing items and services.

Consumer Confidence

With the invent of sites like Google Reviews and Yelp, consumers have an opportunity to speak about the companies they do business with. Web savvy customers will search the internet to consider these reviews as well as other unfiltered commentary across social media.

Consumers take online reputation seriously and you should too!

It is important for small businesses to deploy online reputation management initiatives to learn exactly what is being said about them and to correct or respond when sites allow. Thank consumers when they take the time to provide a positive review and reach out to those that leave negative remarks which make it harder to do business. Taking corrective action can include responding to negative reviews and posting high-quality informative content. Contact OMA Comp to learn more about our Reputation Management; Monitoring & Repair to help ensure that your company maintains a high standing in the cyber world.

#OMA Comp #ReputationManagement