OMA Comp
Web Design & Development
Last week, members of our OMA Comp team attended a webinar put on by Healthgrades to keep us on the cutting edge and to make certain we are on top of the current trends and recommended implementations regarding online reputation for our medical professional customers. OMA Comp continually challenges ourselves to be on the forefront and an industry leader so that we can provide the best services for our clients.
There is no excuse for leaving your practice’s online reputation unmanaged. Consistent growth of a medical practice demands constant attention to online activity. Depending on how active your team is on social media, you might already be practicing certain parts of this public relations discipline. Are you responding to customer complaints with constructive answers? Congratulations – you are well ahead of the curve.
Important Balancing Act
Many managers and business owners fail to recognize the impact poor online reviews have on the bottom line. It may not be the most pressing task at hand, but it should fall high atop your list of priorities concerned with driving new business.
Ask Patients to Write a Review
There are many opportunities to convince a patient to leave a positive review. This is especially true after an excellent visit. There should be a mandatory practice that the final interaction be coupled with a specific request to the patient. By clearly asking a patient to leave a response on a specific site you can quickly build up a reputation online. What matters most is how this request is delivered, too aggressive and you will start receiving bitter reviews.
Key Takeaways
Leaving your practice’s online reputation unmanaged even for a short span of time can decimate search engine rankings. Take a moment to perform a quick audit of your practice’s online reputation by searching social media and sites across the web, chances are you will find some unsavory notes that are turning away potential patients.
OMA Comp partners with medical practices to help them manage their online reputation and to keep new business flowing through the door. Our tactics focus on leaving a good impression on people when they read about your business. To learn exactly how we can help your online reputation or to provide a seminar to your team, we invite you to give us a call.
#OMAComp #ReputationManagement #OnlineMarketing #MedicalReviews
Selecting a medical provider to care for yourself or loved one can be a daunting task. Who can I trust to take care of my family? It’s a question worth posing when we think about the online reputation of a practice, since its likely to be the only source for information on a specific provider.
Depending on your field, patients may learn about your practice by word of mouth via a current patient or doctor referral or come across your team online when searching for local providers. When a prospective patient begins to select a medical practice, they often will complete an online search to learn about your practice. Online reputation will influence both prospective and current patients.
Quick Scan of Search Engines
Similar to shopping for physical goods, people will type your medical practice’s name into a search engine and hit enter. This broad inquiry can highlight some unforeseen links and images, some of which may be improperly tagged to you. No matter the relationship, what appears on the screen is likely to influence what people think about you. Consumer protection and advocacy sites work hard to make every review public and most critically, searchable. These results often show inflammatory reviews with little to no context.
Social Media Interactions and Conversations
Tech savvy individuals recognize social media sites as an excellent means for seeing how patients are treated. In certain cases, patients will take to these sites to vent feelings of frustration or positivity following an appointment.
It is ultimately up to the individual whether they trust your practice, though there is plenty you can do to influence this feeling. To learn about how to manage your online reputation and increase your positive reviews, contact OMA Comp.
#OMAComp #ReputationManagement #OnlineReputation #PatientReviews #MedicalReputation
Online marketing reaches more customers now than ever before. Regardless of your industry, social media has made its mark as the top growing method for connecting with your customer base. To take advantage of these direct lines of communication, it’s critical to have a steady flow of outbound marketing efforts and a tight grip on customer engagement.
Frequency
An effective social media strategy involves regular posts to a variety of platforms – as deemed appropriate by your customer’s technology habits. Regularly posting to your networks increases the likelihood that your materials are seen.
Quality
An often-overlooked, yet crucial, component to social media is the diligence taken to deliver a single message at high quality. By focusing on delivering a professional message, your company can provide customers with relevant and timely information while advertising in the process. Many companies mistakenly post for the sake of posting without considering the repercussions of poorly worded, uninteresting posts.
Engagement
Social media has changed the way businesses engage with their customers for the better. Since most platforms allow you to post (or market) in a targeted way, you can limit erroneous spending from your budget. Unlike many other forms of marketing, social media is a two-way street. Not only can you connect with customers, but your customer can send you feedback, comments, and questions too.
Maintaining a robust social media presence can be difficult for time scarce business owners with limited marketing budgets. Consider partnering with OMA Comp for all your social media marketing needs. As a cost-effective solution to the need for in-house social media expertise, our team can effectively manage a regular posting cadence while training your team on the latest methods for making the most of your social media engagement. Contact OMA Comp today to learn more.
OMA Comp
318 Woodlawn Avenue
Royal Oak, MI 48073-2615
Phone: 248-616-3057
Fax: 248-232-0075