OMA Comp

Web Design & Development

OMA Comp

Make the Most of Your Twitter

oma comp make the most of your twitter

As one of the world’s most popular social media platforms, Twitter provides businesses with direct access to potential clients in real time. Used as a resource of the distribution of information and news, your business can leverage its Twitter account to provide online readers with a reason to visit your site and solicit your services. Below, we will cover a few ways to make the most of your Twitter.

  1. Monitor and Listen to Responses

One of the great attributes of Twitter as a social media site is the ability for readers, also known as followers, to repost (retweet) and reply to your content. As an interactive medium for information, your business has direct access to prospective clients at the click of a mouse. By monitoring and responding to your followers you engage directly with them, a real win for customer service and sales.

  1. Post at Optimal Times

While it is impossible to reach all of your followers at once, posting tweets at high traffic times will increase the number of views it receives and the subsequent link clicks on the tweet. Many tools exist for evaluating the effectiveness of historical posts, which can instruct you when best to post in order to reach the greatest number of followers. A tool is included in Twitter’s business features which provides this resource directly from Twitter.

  1. Frequency

In a world of 24/7 information and news coverage, posting the optimal number of tweets each day will help develop a large following. The frequency of tweets you should post per day is directly related to your industry. For example, technology based businesses should post more frequently (3-5 times per day) than standard businesses (1-3 times per day). Tweeting too often reduces the effectiveness of your posts, while posting too little can leave followers seeking more.

To learn more about Twitter tips and to receive marketing assistance, contact OMA Comp.

Reputation Management

oma comp reputation management

At a time when your business’ image can be changed in a few moments online, one thing is clear: active management of your reputation is critical. More American businesses are learning the power of the consumer voice in a digital age, though are unsure how to address potentially deleterious actions, comments, and reviews. In this article the OMAcomp team will outline what reputation management is and how it can help grow your business.

The Basics

In the simplest terms, reputation management is the active control of a business’ reputation. This public relations centric focus requires the alignment of marketing and strategic business functions to control how the public views the business online and in the physical world.

A positive public reception of your business influences sales and increases the effectiveness of marketing campaigns. To mend a poor reputation, businesses can activate event and concept targeted marketing and rebranding efforts. A distraught customer’s poor review of your business online could influence prospective leads into choosing an alternative provider. Regardless of the legitimacy of a poor mark on your reputation, each must be addressed quickly and with the appropriate measures. Maintaining complete oversight of your reputation is time sensitive and intensive, though well worth it to ensure maximum sales.

Does My Business Need Reputation Management?

This is a question asked by every business owner. The answer remains yes across the board. Technically savvy business owners recognize the return on investment provided by reputation management services and leverage it to ensure the public’s trust.

If you are interested in learning how your business can improve with the help of OMA Comp’s reputation management services, please visit us online or call us at (248) 616-3057. To get the most up to date tips and tricks for businesses we invite you to sign up for our newsletter.

Company Branding

oma comp company branding

An important step in marketing your business to potential and current customers is branding. First impressions do matter. Company branding is the perfect opportunity to win customers and make existing customers loyal to your business. Whether you have a new company, developing a brand, revamping your current brand, or creating a new image, we take pride in working with our customers to reach their professional goals. OMA Comp can provide your business an online professional jump start. Contact us to learn how.

OMA Comp is a full service IT, website and marketing agency with the expertise your business needs to achieve an optimal web presence. We deliver results.

Do You Have an SEO Strategy?

oma comp seo strategy

A crucial step in improving your business’ marketing effectiveness is developing a search engine optimization (SEO) and search engine marketing (SEM) strategy. Strategies in this area of marketing are increasingly important for businesses as a majority of potential and current customers spend time online. Below are just a few important steps to connect viewers and prospective clients to your content by using SEO properly to take full advantage of the power and potential.

Utilize Backlinks

A major miss in many SEO strategies is the lack of backlinks to your own site. Even if you intend on posting content directly to your website’s blog, backlinks are needed. By linking relevant pages and topics within the article, you provide your readers with unprecedented access to more resources, improving their experience with your content.

Scheduling

Create and post content on a regular basis. By posting your content in regular, scheduled intervals you can provide readers with a dedicated source of news and information which matters to them. Another benefit to scheduling content is the distribution of search engine additions. By regularly posting content, search engines can more easily recognize your blog as a source of information.

Expert Information

Provide your readers with content written by subject matter experts. Subject matter experts are able to write content using keywords and terms most related to the subject at hand, influencing the usefulness of its information. Providing your readers with expert content influences search engine rankings and increases the likelihood of them returning for more.

These are just three SEO strategy tips that are great for new and existing businesses alike. Not only can SEO increase the number of visitors to your site, it can also improve your conversion from reader to customer. If your business is interested in taking its SEO to the next-level, OMA Comp can help. Getting your site’s link to the top of Google and other search engines is made easier with the OMA Comp team. Contact us at (248) 616-3057 or visit our website to learn about our SEO packages and how OMA Comp can help your online presence.

 

Need a New Website?

OMA Comp Website Summer Special

HAVE YOUR WEBSITE WORK FOR YOU AND STAND OUT FROM YOUR COMPETITION.

Through September 15th, 2016, mention this post and you will receive our INITIAL OPTIMIZATION PACKAGE for FREE ($1000 value)!

Package Includes:
+ Setting up business listings with search engines
+ Setting up individual pages
+ Setting up webmaster tools to  index website in real time with the ability to recapture optimization from your previous website (if appropriate)
+ Setting up reporting
+ Submitting map with keywords (manually and automatically)

CANNOT BE COMBINED WITH ANY OTHER SPECIALS OR DISCOUNTS | 3 PAGE MINIMUM REQUIRED

Public Wi-Fi Networks Have Risks

OMA Comp WiFi

Consider a “Safety First” Approach

Many people find themselves perusing Wi-Fi on public networks for convenience and cost savings but be aware that these networks are not secure. Even if there is a password, you are allowing an open invitation for others to steal passwords or other personal information. Your data is at risk.

Some TIPS if you must use public networks:  turn off Sharing, use HTTPS whenever possible, enable SSL, and run your traffic through a VPN (virtual private network). Never bank or use credit cards when on a public network. When you are not actively using your internet, turn off your Wi-Fi.