OMA Comp

Web Design & Development

Blogging

Building Strong B2B/B2C Relations – OMA Comp

OMA-Comp-Business-Relations-ExpertsAs an entrepreneur you deal with both retail and business customers, and you have to take a different approach to how you deal with both sides of your business. No matter which type of customer you happen to be dealing with, it is vital to the success of your business that you succeed in building strong B2B/B2C relations. At the same time you must realize that you are dealing with two completely different types of customers, each of which has a different method of shopping.
 
Looking at the Business Side of Things
When looking at the business side of B2B/B2C relations, it is important that you understand how the business customer conducts their shopping. The average business customer tends to be extremely savvy with regard to what they are buying. They spend countless hours researching any major purchase and comparison shopping. The web copy for the business customer needs to have a certain level of sophistication based on this assumption. It is safe to assume that these buyers already know a great deal about the products you have for sale and are more interested in being shown that you have the exact item they need.

 
From the Consumer’s Point of View
On the other hand the average consumer tends to be less informed and is more likely to buy on impulse. They are far more interested in finding the best price rather than the item with the best specifications. Looking at this aspect of B2B/B2C relations, it is very important for your website design to instill a sense of trust in your customers. Your website content not only needs to be SEO optimized, but also has to be worded in such a way as to let your customers know that you are the experts with regard to your products. These are the steps you must take in order to be successful when running an online business.

Ransomware and What To Watch Out For – OMA Comp

OMA-Comp-Blog-Post-11-13-2013With the ever-intense shopping season right around the corner, it’s also the perfect time for hackers and cyber-thieves to hunt, and now lock you out of for your sensitive information that cost you hundreds in repair/retrieval. The latest thing to wreak havoc across the internet is a form of malware known as ransomware– yes, you read that right. Sweeping helpless consumers across the world the last couple of weeks, Black Friday could be a potential goldmine for these wrong-doers.

A rather new form of malware, ransomware typically arrives in the form of an email made to look like something legitimate using social engineering, causing the user to think it’s a trustworthy message. There is a zip file attached where the user then opens it, allowing the encryption software to run on their computer. Before you even know what you’ve obliviously initiated, it’s far too late. Your computer brings up a lock-out screen telling you have a certain amount of time to pay a fee or you will lose you data. Reports are stating that prices are falling anywhere between $300 and $2000. Only after you pay the fee will you get your files back, but some reports claim that even then you’ll be out of luck. If it came down to this the only savior in such an event would to have a backup somewhere, but many users don’t use any form of backup whatsoever.

Anti-Virus companies try their hardest at keeping up with the newest tactics and devices as to update their software as often as possible, but sometimes it’s just not enough. You need to keep your malware software up to date as to have the latest version, keeping the latest and most dangerous viruses at bay. Telling the difference between a legitimate email and a fake one is becoming increasingly difficult as well, so it’s important you leave any messages you don’t know about alone and leave it to the Anti-virus and Anti-Mal ware software to clear out.

OMA Comp uses only the best software and hardware when it comes to protecting your computer and your files. Daily backups and a proper security setup are the best protection against such an event, so be sure you’re in good shape for a day’s worth of online shopping. The last thing you would want to happen is to open that email thinking it was from a major department store, only to find out it was fake with a digital ransom minutes later. Are you thinking of something you’d like done to your system to better prepare yourself? OMA Comp can do it all so call today!

MMS Marketing & The Future of Text Message Advertising- OMA Comp

I-Phone-OMA-Comp-MMS-Marketing-AdvertisingA few major corporations have started to believe that something as simple as a text message could become the best source of advertisement. In fact, ABC, Fox, and CBS have developed and enacted advertisements via MMS messaging, which greatly expanded the amount of people that can be accessed at a time.
In Chicago, thanks to a $3 million sponsoring fee from numerous local firms, Iris Mobile was created, to help increase the amount of promotional campaigns and secure customer support. One of the founders of the company, Deep Malik, claims that thanks to this company, companies can text any phone. He claims texting is the best way to expand customer base because they’ll check their texts, whereas emails can easily be placed under spam and ignored. Other parts of various firms are developing the same idea because they too, see the potential in this.

In the past couple years, the amount of MMS messages sent has exponentially increased. For example, in 2012, nearly three quarters of a billion messages were sent. Although this way of advertising has been rising quite slowly, it is predicted that it will be subjected to change in the near future. In May 2013, it was found that only 38% of 745 marketers have used this way to advertise. However, when used in 2010, it was found that 98% of these texts were opened.

Some companies like Starbucks used a program that hacked MMS messages to determine each person’s type of phone and whether they should continue sending them advertisements or not. Although the message only had an image to capture the attention using visual media to spread the word of Happy Hour, it achieved more than expected. The successful use of MMS, however, was claimed to have been not as efficient as that of SMS, because for SMS one could track location to determine consumer density.

The MMS messaging tactic is an expanding idea, and it could be a great source of advertisement; just depends on the firm.

YouTube revamps commenting process for the better? We shall see.

YT-Comments-graphicRecently video hosting giant YouTube has brought forth a new kind of monitoring system people can use to screen comments on their videos. The system, which was debuted to a key number of users on Tuesday, teams up with a user’s Google+ account to better filter comments based on relevancy and value according to the user and the video. A similar method that Facebook has with it’s commenting process, it allows a user to tailor how their video feed looks, and thus how it is portrayed in the world. No more spam, no more profanity. It’d be nice to see, right? We’ll have to wait and see how it plays out for Google in the long run. In the mean time, we can allow comments on our videos an see how it goes.

via CNET

Social Media and Handling Negative Comments About your Business PART 3 of 4

OMA-Comp-Negative-Feedback-3customers, you should at least consult the issue positively. Thanking them would also be helpful.

What you can take from all of this

As your business expands, you will gain more customers; hence, more opinions and feedback. What a business does with this feedback dictates the character of the business. The feedback could either be accepted and lead to changes, or ignored and forgotten.

There are businesses who avoid using social media because they wouldn’t know how to handle the negative feedback the right way. Social media offers a lot of ideas for improvement, and not all of these ideas have to be used. It helps to keep your options open.

Negative feedback is inevitable. Just because some businesses don’t want to use social media and see criticism publicly, doesn’t mean that the negativity isn’t out there.

Listening to your customers and making changes in their favor can help gain major company supporters. Customers love a business who cares about what they have to say.

 A 40/100 is better than a 0/100

The people who keep quiet and don’t give feedback aren’t being as involved as those customers who point out flaws. Disinterest is worse than concern.

Complaints are just another part of owning a business. There are always going to be customers that aren’t fully pleased.

Acknowledging the concerns of customers can turn them from judgmental to spokespeople who only praise your business. Ignoring them can either not to do anything at all or make things worse. Getting a customer to support your organization can help with the development of it.

 Social media is making customer interaction that much more important

These days, if clients have a question or complaint, there is a greater chance for them to contact you using social media, instead of email phone or using a contact on your site.

The Power of Links

The Power of LinkingGrowing your network is very important when it comes to marketing your business these days, and setting up strong link relationships is a great strategy. Here are some pointers to get you and your website the hits you want:

Exchange links with your customers.

If you’re good at what you do, odds are you have loyal, long-standing customers that have been with you since the beginning. Take advantage of these business relationships and exchange links or badges. Your back-link network will grow exponentially if you keep at it, which means more traffic for your website!

Start a company blog, and use it regularly.

Writing a consistent blog is crucial if you want to take advantage of the web properly. The more you write the more publicity you’re likely to get, and the more hits and pages you’re likely to show up in when people search for certain words. Blog rolls and blog directories are also helpful in getting your content seen.

Share content that you can see being spread quickly and virally.

In the golden age of the internet, it’s all about when and what to post to create a viral hit. Whether it’s a controversial take on a current event, a technological breakthrough, or just a funny cat video, posting the right material at the right time can make all the difference when it comes to something of yours going viral, and directing a lot of traffic to your site.

Be influential and front-page worthy.

Getting the attention of any traditional media outlet will get you a lot of hits. Sometimes all it takes is a contest, or a well-timed post regarding a current event. What do you consider front-page worthy material?

Find relevant resources through legitimate directories and listings.

You can find many directories, registries and resources by listing yourself and networking. The more something shows up, the higher up the rank it goes. Just remember:  there are sites that allow you to list for free and some that charge you so keep an eye out for that, as well as sites that have a reputation for sending you spam and junk mail.

Thinking of starting a blog? Call OMA Comp today and we’ll get you started!