OMA Comp

Web Design & Development

Video

The Year of the Video

OMA Comp Year of the Video

BUSINESS INTRODUCTION VIDEO

An introduction video is vital for businesses in 2016. A video builds community, trust and loyalty and is a great opportunity to further brand your company. Video also allows instant communication with the viewer, drives traffic and optimizes your website. All videos watched increase time on your website which is a large indicator in conversion rates for buying products and services.

VIDEO TESTIMONIALS

Recent reports indicate that it is estimated that at least 1/3 to 1/2 of online reviews are fake. Consumers are becoming savvy and are losing trust in the written testimonial knowing that many have been composed by family, friends or a paid writer.  The video testimonial is now essential due to its relatability and effectiveness to be authentic and credible. The video has more weight and value as a referral source, emotionally connecting and compelling the viewer to have confidence in the recommendation. Videos are of critical importance to make your business stand out online from others.

Learn more about our video production services.

Managing Your Digital Footprint

OMA Comp Managing Your Digital Footprint

Your company puts time, money and effort to establish your presence on the Internet. You share information to increase your digital footprint through many online sources including your website(s), blog, social media, images, content, and video to increase your online presence. You are getting noticed. Now you have learned that there is negative feedback about your business through online reviews or comments reflecting negatively on your image.

It is not only your own actions that create your digital footprint but it is what others say and post about your business that makes up your reputation. Online reputation is a complicated business and the methods to manage are continually changing with the rapid advancement and changes in technology. OMA Comp understands and can help manage your digital footprint (online reputation). Contact us to learn more.

The Right Video Production Company Can Make All The Difference

OMA-Comp-Video-Production-Done-RightThe world is turning toward the Internet for everything from shopping to education and research. This relatively new form of “media” has changed the way in which we do business and the manner in which we reach out to them. In recent years the percentage of a company’s advertising budget allotted to video production has been increasing rapidly. For years the only form of video advertising was the television with millions of viewers each day. Today billions of people are turning to the web and services such as YouTube for a number of advertising videos, training videos, and entertainment.

Video Production Is a Complicated Affair

Part of the problem lies in the fact that video production can be a somewhat complicated affair. If you hire a company lacking in the necessary skills, the work they turn out may not be good enough to attract the right clientele if it attracts any at all. Just as the advertising on television must have a high level of polish as well as content, any that you have added to your website or included in sales emails or on sales landing pages must have the same level of quality.

Professionalism is Key

Quality is a word that has many different meanings to an equally large number of people. When it comes to your video production, you want a company who is going to provide you with a compelling and professional finished product. You simply cannot afford to have anything less. Your customers come to you looking for the best possible products or services. If your advertising appears to be of any lesser quality, they may not bother to follow up with visiting your website, let alone taking the initiative to invest in your products or services. Take the time to thoroughly vet the video production service to ensure you will receive the highest possible return on your investment.

Everything from script writing to teleprompter work, you can be well on your way to professional video production services by OMA Comp. Call today at 248-616-3057 or 248-867-0711 for your video production consultation.

Social Media and Handling Negative Comments About your Business PART 1 of 4

OMA-Comp-Negative-FeedbackSocial Media and Dealing with Negative Remarks about Your Place of Business

Social media is convenient when it comes to receiving and tending to complaints and negative feedback. Constructive criticism isn’t the end of the world, and a successful business knows how to respond to this in the right way.

The larger the business is and the more data you put out for everyone to see, the more people will talk about it. Their views can be easily spread by means of social media, and these feedbacks should be accepted and learned from.

Loyalty to a business is very important. Social media allows for the customers to communicate with the business and vice versa. This helps create a personal connection between the business and consumer and can help promote the legitimacy of the company.

With the easy communication between a business and its customers, it unfortunately makes it easier for the customers to give negative feedback. Tending to the negative feedback should be immediate and should be done in a righteous manner.

This is how you can righteously deal with negative feedback:

a. Brand observation

If you see how often and see the location of where your brand is mentioned, you can find negative feedback much more quickly and you can deal with it immediately.

b. Turning negatives into positives

The faster you respond to negative feedback, the better. Leaving negative feedback unattended could cause the problem they have to spread. Negative feedback should be responded to, even if there is no fix for their complaint, to assure the customers that you are doing everything you can.

c. Take the truth into account

A business has to be able to admit when it is wrong if the negative feedback it receives is true. If it doesn’t, it could damage the reputation of the business and lose the customers trust.

d. Stay level-headed

Don’t take negative feedback personally. Rather than reacting emotionally, react by fixing the problem and learn from the feedback.

PART 2 COMING SOON

Video Production Checklist – Making sure everything is good to go

Video-Post.5.14.13When shooting video, it is important to be as still as possible. With the help of a tripod, you can let it do the work of making sure your shot is as still, and as professional as possible. Shakiness or movement can instantly ruin a good take, so make sure it’s stays put! When you’re shooting, it’s important to double check the shot to make sure everything is where it should be and everything that shouldn’t isn’t in your way. Be conscious of what the final product will be, and leave breaks and spaces for titles, credits, and other elements that will unify the entire thing in post-edit. Having a makeup artist on set can do big things for the production value of something your filming. Everyone looks like they’re ready for Hollywood, and that will boost morale throughout the shoot. When filming, it is important to make sure the lighting is right, and if not, to modify or improve its effect on whatever it is your filming. Poor lighting can leave a production feeling dreary and rather cheap, so it’s best to have the light looking as professional as possible. The absolute same principles go for the audio recording. You want the absolute best quality recorders and booms, and you need to get as close to the subject as possible in order to get the best recording. You never know what might happen during the recording, so it’s best to record from multiple sources so you have sound coming from multiple perspectives to use in post-editing if needed. Lastly, you should take proper care of your equipment. It will last you a lot longer, and it will save you a lot of money.

New services now available at OMA Comp: Video Production!

Video Production Services now available at OMA Comp!When was the last time you watched a YouTube video? If you answered today, you’re in the majority. People in this day &  age watch videos for absolutely everything, and it’s only right that you and your company take advantage of this awesome opportunity. Big businesses pay in the tens of millions to run commercials during the SuperBowl, and that only has an audience of 350-400 million. You can start a video channel on YouTube today FOR FREE and your audience is the entirety of the World Wide Web!  Whether you make quick videos at home or have professionally ran productions, the people are waiting for your video content.

Recently at OMA Comp, we’ve ventured into the field of professional video production services. We offer professional filming and editing services, so we can work with you to make the best possible video series or commercials that will clearly state the messages you intended. Video is a marketing opportunity that no company should be without these days, so hurry up and get the “film” rolling!

Call us today and we can schedule a meeting to get your videos on the web today!