The Year of the Video March 2, 2016 By Jackie Katz BUSINESS INTRODUCTION VIDEO An introduction video is vital for businesses in 2016. A video builds community, trust and loyalty and is a great opportunity to further brand your company. Video also allows instant communication with the viewer, drives traffic and optimizes your website. All videos watched increase time on your website which is a large indicator in conversion rates for buying products and services. VIDEO TESTIMONIALS Recent reports indicate that it is estimated that at least 1/3 to 1/2 of online reviews are fake. Consumers are becoming savvy and are losing trust in the written testimonial knowing that many have been composed by family, friends or a paid writer. The video testimonial is now essential due to its relatability and effectiveness to be authentic and credible. The video has more weight and value as a referral source, emotionally connecting and compelling the viewer to have confidence in the recommendation. Videos are of critical importance to make your business stand out online from others. Learn more about our video production services.