How Online Reputation Affects Patient Opinion May 15, 2018 By OMA Comp Selecting a medical provider to care for yourself or loved one can be a daunting task. Who can I trust to take care of my family? It’s a question worth posing when we think about the online reputation of a practice, since its likely to be the only source for information on a specific provider. Depending on your field, patients may learn about your practice by word of mouth via a current patient or doctor referral or come across your team online when searching for local providers. When a prospective patient begins to select a medical practice, they often will complete an online search to learn about your practice. Online reputation will influence both prospective and current patients. Quick Scan of Search Engines Similar to shopping for physical goods, people will type your medical practice’s name into a search engine and hit enter. This broad inquiry can highlight some unforeseen links and images, some of which may be improperly tagged to you. No matter the relationship, what appears on the screen is likely to influence what people think about you. Consumer protection and advocacy sites work hard to make every review public and most critically, searchable. These results often show inflammatory reviews with little to no context. Social Media Interactions and Conversations Tech savvy individuals recognize social media sites as an excellent means for seeing how patients are treated. In certain cases, patients will take to these sites to vent feelings of frustration or positivity following an appointment. It is ultimately up to the individual whether they trust your practice, though there is plenty you can do to influence this feeling. To learn about how to manage your online reputation and increase your positive reviews, contact OMA Comp. #OMAComp #ReputationManagement #OnlineReputation #PatientReviews #MedicalReputation
How One Bad Review Can Affect You! May 7, 2018 By Editor Having an online presence is a necessity for the modern business and medical practices. As a key driver of organic patient base growth, an up-to-date website serves as a marketing platform and tool for communicating with patients. Being on the web also presents certain challenges, such as managing your online reputation. Individuals are quick to search online for reviews of everything, from the products they buy to the individuals they request services from. General Ratings Sites like Google, Facebook, Healthgrades, RateMD, and Yelp allow individuals to review the organizations and medical practices they interact with. These raw, unfiltered accounts of person to business interactions can prove useful in generating interest yet can also drive people away with a single poor review. A 1-star review can drastically reduce the average rating, especially when a practice has just begun the journey of building an online presence. A patient can write whatever they want, no matter what occurred during their appointment. A great visit can be portrayed online as a hostile and costly interaction. No matter how hard you try, people will eventually leave a sour remark on your online reputation. Reputation Management OMA Comp helps businesses thrive online. We understand that it is not enough to launch a website and hope for it to drive business. Actively managing a site and the associated online profiles is critical to making an impact on the practice’s bottom line. By scanning the internet for poor representations of your business’s quality of service, we can actively prevent malicious reviews. Our deep understanding of content management practices enables us to rapidly respond to these incidents. If your practice or business needs help managing its online presence, we invite you to contact us for a free consultation. #OMAComp #ReputationManagement #OnlinePresence #WebsiteDesign #OnlineReputation
Leverage Office Trainings to Promote Team Improvement April 3, 2018 By OMA Comp Actively managing your team’s talents and skills can help maximize performance over the long run. When performance is stagnant or perhaps even dwindling, education and training is a good option for getting the wheels turning. If your team is experiencing either of these two potentially fatal situations, continue reading to learn how OMA Comp may be able to help. Professional Development Individuals with career aspirations will jump at any opportunity to develop themselves professionally. Offering your team regular training on topics relevant to their role and the good of the company also provides a means of progression when courses are tied to rewards or promotion criteria. Team Improvement Educating your team on critical issues like Search Engine Optimization (SEO), Social Media, and Reputation Management can have a profound impact. Furthermore, keeping your team apprised of the most effective practices in a topic, like marketing for instance, can improve the timeliness and professionalism of your brand’s response to issues. Unlike traditional executive training, our programs are specifically designed to fit within difficult time constraints of our clients while retaining 100% of the value expected with an external training partner. As a dedicated training partner to many businesses, we understand the need for cost constraints and time, which is why we offer seminars in-house and on location to fit your needs and to deliver the desired level of training. Key topics OMA Comp offers training on include: Reputation Management, Cybersecurity, IT, Marketing, Social Media, and more. Please contact us to learn how OMA Comp’s practical training methods can help benefit your team. #OMAComp #OfficeTraining #TeamTraining #ReputationManagement #ITServices #SocialMedia #OnlineMarketing #Cybersecurity
How Small Businesses Leverage Online Reputation Management September 26, 2017 By OMA Comp Why Online Reputation Matters More companies have entered the digital marketing space and are using services to display advertisements and content on the internet (website, social media). Even companies that are slow to move to the digital age have consumers that are on these online platforms to offer their reviews of products and services. Online reputation is a general term for the overall impression and opinion users across the internet have for a person or brand. A poor online reputation will discourage individuals from doing business with you, whereas a positive reputation might push a decision maker over the line into deciding to purchase or make an appointment. Online reputation will clearly continue to grow in importance as consumers transition to the internet for gathering information and purchasing items and services. Consumer Confidence With the invent of sites like Google Reviews and Yelp, consumers have an opportunity to speak about the companies they do business with. Web savvy customers will search the internet to consider these reviews as well as other unfiltered commentary across social media. Consumers take online reputation seriously and you should too! It is important for small businesses to deploy online reputation management initiatives to learn exactly what is being said about them and to correct or respond when sites allow. Thank consumers when they take the time to provide a positive review and reach out to those that leave negative remarks which make it harder to do business. Taking corrective action can include responding to negative reviews and posting high-quality informative content. Contact OMA Comp to learn more about our Reputation Management; Monitoring & Repair to help ensure that your company maintains a high standing in the cyber world. #OMA Comp #ReputationManagement
Equifax Security Breach September 12, 2017 By OMA Comp Cybersecurity breaches are becoming very serious, effecting more and more victims. Once cyber criminals get a hold of you, it takes time and money to restore your reputation wreaking havoc along the way. Data breach recovery from cyber hacking can be difficult with experts needed to maneuver and speed up the system to reestablish your good name. Plus the time of the actual hack and the time identify theft occurs do not always coincide so you must continue extreme vigilance and awareness in this age of technology. Contact OMA Comp to learn more or to set-up a Cybersecurity Training Seminar for your office. Read money.cnn.com to learn more about the recent Equifax hack and if and how it can impact you. #OMAComp #EquifaxHack #CyberSecurityTrainingSeminar
Thank You for Your Kind Words October 24, 2016 By OMA Comp James, we appreciate your kind words. We are so happy that our partnership has contributed to your great success. We are very proud of our team and how they work closely with each of our clients to make sure that needs are met. It is so nice to hear. Thank you! We do appreciate all of our customers feedback. Please do let us know how we have helped you. WHAT WE DO OMA Comp teams with companies to increase business to help each reach their potential. From logo design and branding, website creation and optimization, reputation management and cybersecurity, networking and IT solutions, consulting and education, OMA Comp is the engine that can facilitate your business to run smoothly and successfully. Contact us to learn more.
Reputation Management October 10, 2016 By OMA Comp At a time when your business’ image can be changed in a few moments online, one thing is clear: active management of your reputation is critical. More American businesses are learning the power of the consumer voice in a digital age, though are unsure how to address potentially deleterious actions, comments, and reviews. In this article the OMAcomp team will outline what reputation management is and how it can help grow your business. The Basics In the simplest terms, reputation management is the active control of a business’ reputation. This public relations centric focus requires the alignment of marketing and strategic business functions to control how the public views the business online and in the physical world. A positive public reception of your business influences sales and increases the effectiveness of marketing campaigns. To mend a poor reputation, businesses can activate event and concept targeted marketing and rebranding efforts. A distraught customer’s poor review of your business online could influence prospective leads into choosing an alternative provider. Regardless of the legitimacy of a poor mark on your reputation, each must be addressed quickly and with the appropriate measures. Maintaining complete oversight of your reputation is time sensitive and intensive, though well worth it to ensure maximum sales. Does My Business Need Reputation Management? This is a question asked by every business owner. The answer remains yes across the board. Technically savvy business owners recognize the return on investment provided by reputation management services and leverage it to ensure the public’s trust. If you are interested in learning how your business can improve with the help of OMA Comp’s reputation management services, please visit us online or call us at (248) 616-3057. To get the most up to date tips and tricks for businesses we invite you to sign up for our newsletter.
OMA Comp’s Consulting Services June 27, 2016 By OMA Comp OMA Comp’s consulting services aid businesses to revive, recharge, revitalize and refocus. OMA Comp partners with you to create a result driven plan. We provide a personalized approach for each customer specializing in your needs for business technology, IT, networking, cybersecurity, website design, online marketing and sales,custom software and apps, reputation management, video/photography, and corporate events. We find the right solutions to fit your unique organization. Contact us to learn more.
Online Reviews March 29, 2016 By OMA Comp Your online reputation can greatly impact your business both positively and negatively. Ask yourself the following questions to discover your awareness of your online reviews and if you optimally manage this process. Are you aware of all of your online reviews? Can you list all sites where you have reviews? Do you have a process to monitor and manage your online reviews? Do you respond to your online reviews? Do you and your employees consistently ask for reviews? If the answer is no to any of these questions, contact OMA Comp to learn how we can help you better manage your reputation.