OMA Comp

Web Design & Development

online marketing

Why Should My Mobile Site Be Different from My Website?

OMA Comp Mobile First Websites
Mobile Website Design

Over five billion people use mobile phones around the world. That’s a huge demographic for a business that wants to expand. If you want to attract mobile users, then you must offer an experience that caters to their needs. Why does your mobile site need to be different from your website?

  • Smaller Screens Can’t Display as Much Information

Mobile devices are portable and usually fit in a purse or pocket. That means there is less display area for your content. A website meant to be viewed on a PC monitor will look crammed together and illegible on a small screen. You need a design that presents your content in an attractive, organized way in a limited space.

  • Finger Touches Aren’t as Precise as Mouse Clicks

The mouse cursor is very precise. It’s easy to click smaller buttons, text fields, or links. However, most people use finger touches on their phones. Fingers are wider, which can be unwieldy when attempting to click a tiny link. If a user can’t interact with your content, they will most likely get frustrated and navigate away.

  • Navigation Should Include Quick Buttons

Quick buttons are a good way to give mobile users access to the functionality they need with minimal effort. These should be easy to find and big enough to touch. The user shouldn’t have to squint or spend minutes searching to complete basic tasks.

  • Utilize a Click-to-Call Feature

Since they are already on a phone, they may want to give your business a call or send a text or get directions. Many mobile sites include a click-to-call feature, making it as easy as possible for consumers to reach you.

  • Optimization

Search engines prefer a mobile design. By having a mobile website, you can help your company’s organic optimization so potential clients can find you and your website online.

We can help you build a powerful mobile site for your business. Contact OMA Comp today to learn more about our comprehensive web design and online marketing services.

Use Geofencing to Target Your Customers

OMA Comp Use Geofencing to Target Your Customers
Geofencing engages your customer base.

If your business serves a geographic area, then you need to know about geofencing. Quantity shouldn’t be your only focus when building a marketing strategy to reach consumers. You need to consider quality, as well. The better the lead, the more likely they will be to convert into a real paying customer.

What Is Geofencing?

Geofencing is a method that utilizes global positioning (GPS) or radio frequency identification (RFID) to build a geographic boundary. This virtual barrier can be used to trigger an action when the user is nearby. For example, a text message or app notification could be activated when the user reaches a specified geographic area.

How Can I Use Geofencing to Market My Business?

Geofencing provides a new way to engage your customer base. By creating a virtual perimeter around your store or restaurant, you can draw in business by sending out special offers. The user is in close proximity and may be more likely to stop and make a purchase.

Alternatively, you can use it to draw attention away from the competition. A geofence can be established near a rival business with an offer that gives customers a reason to consider going to you instead. Geofencing can also be used to gather data on consumer preferences and behavior.

Geofencing with the Pros

Geofencing has enormous potential if you know how to use it. Contact OMA Comp today to learn more. We can help you build a powerful marketing strategy using geofencing for your business.

Enjoy the Weekend!

OMA Comp Labor Day 2019

The work of our collective hands has made our country great!
Thank you to our employees for their hard work and dedication in making OMA Comp great and to our family and customers for making dreams, reality.
We hope you have a relaxing and safe Labor Day weekend.

How to Use Mobile Messaging to Get More Reviews

OMA Comp Text Reviews

As the popularity of online shopping continues to grow, so does the importance of reviews. More people rely on the opinions of their fellow consumers to help them make decisions about purchases than ever before. Over 90% of consumers read online reviews.

Why Are Reviews So Important?

Reviews are a powerful tool that can make or break your product. Approximately 40% of consumers form their opinion after reading only one to three reviews. That means your first few reviews could convince a consumer to buy or scare them away forever.

Having a place where customers can voice their opinions can also build trust. Around 63% of customers are more likely to purchase from your site if you display user reviews. Many sellers have found that having reviews posted has earned them an average sales increase of 18%.

Mobile Makes Reviewing Easy

The first step to getting more reviews posted is to make the process as quick and easy as possible. Many businesses turn to text reviews. A request can be sent to a mobile device as a text message with a link for posting feedback. It reminds them to follow through, keeps your business on their mind, and lets them share their experience for future customers to read.

Text reviews can grow your reputation. They show that you are well-established and trustworthy. It also lets consumers post faster, which means you get results sooner. If you have questions about text message marketing and reviews, let us know. We can answer questions and provide expert advice and services that will grow your business. Contact OMA Comp today to learn more.

How Do Plus Codes Work?

OMA Comp How Do Plus Codes Work

Plus Codes Are Just Like Addresses

Plus codes provide an alternative that works just like an address. This service was created by Google engineers and is open-sourced. That means that anyone can use it to develop apps without license fees.

A plus code is a short code that can be used in place of a street number and name. They can be applied to any location, even places with no road access. They are free to use, accessible offline, and work anywhere.

Businesses should be aware of plus codes and how they work. They can be used to expand or improve upon a service or a customer base. App developers can incorporate them as part of a new feature or function. If you have questions about plus codes, contact OMA Comp. We can help you understand the technology and how it applies to your business.

U. S. on Top, Teen Wins $3 Million in Fortnite World Cup

OMA Comp U.S. Teen Wins Fortnite

No one is asking what Fortnite is anymore after a U.S. teen just banked $3 million dollars in the Fortnite World Cup video tournament proving that video games are here to stay and the stakes are getting higher. For those doubters, Americans are still competitive in the world market of technology and its usage. Games and players are becoming more sophisticated and this will only increase as technology and AI (artificial intelligence) move forward in its capabilities.

You may think this is fun and games but this technology is changing how companies are run and how their marketing efforts are managed. Your business can stay on the forefront and remain competitive, contact OMA Comp to learn how.

Read more about this American teenager at Reuters News.