Follow-Up with Your Online Customers November 21, 2019 By OMA Comp Follow-up emails are important. They allow you to develop relationships with your customers. The content of the message will vary based on the situation, intent, and your marketing goals. How can you start using follow-up emails and texts to increase business and customer satisfaction? Keep in Touch About Their Order or Service Just because a customer already placed an order doesn’t mean your marketing work is done. You need to continue building on that relationship. Make sure the experience stays as positive and inviting as possible for the consumer. One way to do this is to share the status of the order or service. Use this opportunity to let your customer know that their purchase is ready. You can provide instructions if needed, like where they can pick up their items or when their package will ship out or when you will arrive. Don’t forget to thank the customer for their business and let them know that you are available if they have questions or comments. Request Feedback with an Invitation for Dialogue Most customers do not post or send feedback. One way to combat this problem is to send a follow-up email or text requesting a review. This should be sent once the customer has the product in hand or services have been rendered. Be prepared to respond professionally if you receive negative feedback. How you handle problems will go a long way in the eyes of consumers. A bad review doesn’t have to be bad for your business if you handle it the right way. Emails that Promote Your Social Media and Websites You can send promotional emails that direct customers to the products and services you want them to see. Use this type of email to show them to your most active social media accounts. You can also share information on any other communication channels or business-related properties you want to market. Contact OMA Comp to learn about customer follow-up emails and online marketing. We can answer your questions and provide services that will boost your business.