OMA Comp

Web Design & Development

online marketing

Google Trends: The Rise of Featured Snippets

OMA Comp Featured Snippets SEO

There are many things influencing SEO this year, but one of the biggest rising stars is the featured snippet. You have likely come across this search engine feature at least once or twice in the recent past. A snippet is a piece of content taken from a website that’s presented on the search results page.

Anatomy of a Featured Snippet

What makes a featured snippet different from results on a search page? They are reversed from the usual display format. A section of content is displayed at the top, sometimes with a related image. The page name and URL appears below.

Featured snippets are prominently displayed, so that they are easy for the internet user to see before delving into the search results. The idea is that the snippet appears when Google believes that it will provide a better answer based on the search text.

Why Are Featured Snippets Important?

Voice searching is on the rise, with one in five mobile queries utilizing voice. This has a direct impact on the featured snippet, which is often returned as a response to questions asked using voice search. A recent study conducted by Stone Temple Consulting included 1.4 million queries. Approximately 30% of those queries were shown a featured snippet. The trend has been moving steadily upward since at least December of 2014.

Optimizing Your Featured Snippet

The highest ranking pages tend to get more snippet results, so the better your SEO is, the higher your chances will be of getting featured. Multiple studies have revealed that long-tail keywords are more likely to produce a featured snippet. If you need help increasing your chances of getting featured on Google, contact OMA Comp today. We can help you get noticed with improved SEO strategies.

Celebrating Labor Day

OMA Comp Labor Day 2018

It takes commitment to become Michigan’s premiere website and marketing agency. Our success stems from our skilled staff. We focus diligently on the well-being of our clients and do not want to forget to acknowledge the significant contributions and importance of our phenomenal staff.

Labor Day reminds us to honor the people who strengthen our nation and help it prosper. We would like to send a big thank you to our employees to all workers everywhere. Have a happy Labor Day weekend!

Reputation Management: What It Is and Why You Need It

OMA Comp Reputation Management What It Is and Why You Need It

In today’s challenging online environment, businesses are having difficulty keeping tabs on what is said about them. We know that a single poor word about a medical practice or business can ruin it, so what can a practice manager do to keep things in line? They can deploy OMA Comp’s Online Reputation Management services.

The Basics of Reputation Management

Dedicated attention is required to keep a business’s online reputation in check. Scanning the internet for malicious reviews is something most practice managers simply do not have time to perform with all of their other tasks and commitments. Reputation management harnesses the traditional influence of public relations in modern times and is how companies make their business thrive online. It is important to respond to positive and negative remarks alike while actively resolving non-patient or non-customer reviews.

Why Your Practice or Business Needs It

Chances are if you are reading this article, you are considering reputation management in your practice or place of business. This concept is especially relevant to medical practices, which rely on good online reviews to drive organic growth in today’s market. Clean online profiles convert potential patients more quickly than those with poor remarks. By actively engaging in discussions and responding to unsatisfied patients you can control the public conversations that are had about your medical practice.

Other Benefits

Practicing reputation management also helps your website’s search engine optimization (SEO). With higher ratings, search engines will naturally place your website above others. Every input matters.

The increasing popularity of online reviews make a clear case for why online reputation management is important. Reach out to OMA Comp’s team to learn more about how your practice or business can benefit from this service.

We Appreciate Hearing from Our Customers!

Congratulations to our client Spa Mariana Birmingham on their 7th Anniversary and the opening of their Bloomfield Hills location. We are grateful for being able to partner with you and to help your business thrive and expand to new locations. We were happy to take part in promoting this very worthwhile and entertaining event with funds that went to a great cause, Kids Kicking Cancer.

#OMAComp #SpaMariana #GreatCustomers #ThankYouClients #OMACompEvents #OnlineMarketing

Why You Need to Manage Your Online Reputation

OMA Comp Why You Need to Manage Your Online Reputation

There is no excuse for leaving your practice’s online reputation unmanaged. Consistent growth of a medical practice demands constant attention to online activity. Depending on how active your team is on social media, you might already be practicing certain parts of this public relations discipline. Are you responding to customer complaints with constructive answers? Congratulations – you are well ahead of the curve.

Important Balancing Act

Many managers and business owners fail to recognize the impact poor online reviews have on the bottom line. It may not be the most pressing task at hand, but it should fall high atop your list of priorities concerned with driving new business.

Ask Patients to Write a Review

There are many opportunities to convince a patient to leave a positive review. This is especially true after an excellent visit. There should be a mandatory practice that the final interaction be coupled with a specific request to the patient. By clearly asking a patient to leave a response on a specific site you can quickly build up a reputation online. What matters most is how this request is delivered, too aggressive and you will start receiving bitter reviews.

Key Takeaways

Leaving your practice’s online reputation unmanaged even for a short span of time can decimate search engine rankings. Take a moment to perform a quick audit of your practice’s online reputation by searching social media and sites across the web, chances are you will find some unsavory notes that are turning away potential patients.

OMA Comp partners with medical practices to help them manage their online reputation and to keep new business flowing through the door. Our tactics focus on leaving a good impression on people when they read about your business. To learn exactly how we can help your online reputation or to provide a seminar to your team, we invite you to give us a call.

#OMAComp #ReputationManagement #OnlineMarketing #MedicalReviews

 

Achieve Great Results with Online Marketing

OMA Comp Achieve Impressive Results with Online Marketing

The science of business marketing has evolved quite a bit over the past decade. This evolution comes as the result of new technology, changing consumer needs, the development and refinement of the internet and the advancement of social media. These factors allow businesses of any size achieve remarkable results with online marketing.

The Basics

To get started, it’s important to understand exactly what online marketing entails and how it fits into a more generalized marketing strategy. Online marketing is the umbrella term for any form of marketing which occurs by digital means (think of the content you see on your smartphone, laptop, or desktop, for example) and anything requiring an internet connection.

The digital landscape is more complex than any physical marketing strategy seen before. The first step in maximizing digital returns is to manage your online brand by investigating and understanding the information you find about your business online.

Remember Scale

Things scale seamlessly on the internet. Be careful to take note of the agreement you sign with each marketing platform to avoid careless spending. If possible, set a limit to the maximum amount you are willing to spend on a specific platform (businesses typically set their max spend to 20% of their marketing budget per platform).

If your company has decided to begin an online marketing campaign or is interested in managing things differently, OMA Comp can help. We enable businesses of all sizes to grow organically through meticulously planned marketing engagements. Our team is also capable of assisting with topics like branding, design, and strategy.  Contact us to learn more.

#OMAComp #OnlineMarketing #SocialMediaOptimization