Search engine optimization continues to evolve. Search engines find more ways to deliver the results users want. In the meantime, businesses have to learn to adapt quickly to an ever-changing virtual environment. Make sure your company is SEO-ready for 2019 by implementing the following rules.
The Featured Snippet Matters
SEMrush reported that the Featured Snippet claims 11.3% of search results. It also manages to take clicks away from the top spot. This is a tool that should not be overlooked in 2019. You need to find the keywords you rank for as well as those that have a Featured Snippet. Then, you should create a short 40 to 60-word paragraph of text designed to rank for the Featured Snippet keyword.
You Must Optimize for Voice Search
Voice search is a big deal in the SEO world, and it keeps getting bigger. Using effective keywords and earning a Featured Snippet are a good start. Also, make sure your content provides a question and answers it. When people use voice search, Google usually seeks out pages with a related question and answer.
Content and Links Still Matter
Content and links still matter. You need great content and link building if you want to rise in the search page ranks. You must earn a place on the first page before you can get optimum benefit from Voice Search and other tools.
Take SEO to the Next Level in 2019
Now is the time to plan for next year’s SEO. You don’t have to do it alone. Contact OMA Comp today to learn more about the new rules driving search engine optimization in 2019.