OMA Comp

Web Design & Development

Detroit

Boost Your Ad Performance with A/B Testing

Digital marketing and online advertising to targeted customers. Shooting ads on cross feeds to optimize customer engagement. Person using mobile smartphone with virtual screen of ADs on website.

Introduction

Digital advertising can be unpredictable, what works for one audience might not for another. The smartest marketers rely on data, not guesses. A/B testing is the key to unlocking better performance and higher ROI by comparing two ad variations to see which performs best.

What Is A/B Testing?

A/B testing (or split testing) involves running two versions of an ad that differ by only one element — such as a headline, image, or call-to-action. The version that performs better gives you insights into what resonates most with your audience.

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Example:

  • Ad A: “Grow Your Business with Expert Marketing”
  • Ad B: “Ready to Boost Sales? Partner with OMA Comp”

The ad with higher clicks or conversions reveals what motivates your audience to act.

Why It’s Essential

  1. Improves ROI: Small tweaks can make a big difference in performance.
  2. Eliminates Guesswork: Data-driven insights lead to better decision-making.
  3. Optimizes User Experience: Discover what visuals and messaging appeal to your audience.
  4. Guides Future Campaigns: Use test results to strengthen every campaign you launch.

How to Run an Effective A/B Test

  • Change One Variable at a Time: Focus on one element, headline, color, or image.
  • Set Clear Goals: Determine whether you’re measuring clicks, leads, or sales.
  • Run for a Meaningful Duration: Allow enough time to collect reliable data.
  • Analyze and Apply: Use what you learn to improve future ads.

Elements Worth Testing

  • Headline or ad copy
  • Images or video formats
  • Call-to-action text
  • Landing page layout
  • Audience demographics

Final Thoughts

A/B testing turns marketing into measurable science. With each test, you learn what truly connects with your audience, helping you spend smarter and achieve stronger results.

OMA Comp Tip:

At OMA Comp, we help businesses analyze ad performance, run A/B tests, and optimize campaigns to achieve maximum ROI.

Start improving your ads today, call (248) 616-3057 or visit www.omacomp.com.

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Detroit Firefighters Rely on Pop Cans for Alerts

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Avoid Bankruptcy-Keep Up with Technological Trends so Your Business Will Expand and Produce

Small businesses struggle in the current economy. Invest in SEO, social media marketing and an online shopping cart to keep relevant. OMA Comp can assist with all of your marketing services and strategies and show you how to refocus on the present market customers’ needs, improve your business model and demonstrate best practices to grow your company’s bottom line.

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Let’s Go Tigers!

Detroit-Tigers-Season-Update
 “We’ve dealt with a lot of issues, and this another we’ll deal with. We’ve got some guys that will have to step up. … Our goal at this time is to try to handle it internally. At this time of year, you’ve always got your ears out to other places. But we feel comfortable.”

 

This a quote given by general manager of the Detroit Tigers, Dave Dombrowski.

It was disclosed that Bruce Rondon will be needing ulnar collateral ligament surgery for his elbow. He will be out for the year, but should be good for the 2015 season. Also, Jose Iglesias, the Tiger’s primary shortstop for 2014, was reported to have bilateral tibial stress fractures, and is recovering after being put on the disabled list. Finally, Andy Dirks is recovering from back surgery that he had on March 10th. He was said to have been out of the game for two months, but he should be brought back soon. As of now he is on the 15 days disabled list.

On the flip side, Miguel Cabrera recently had his contract with the Tigers extended, with $248 million guaranteed over the next eight years. His contract was supposed to terminate in 2015, but he revived it, and made what is being called the biggest commitment in baseball history.  The deal was negotiated by sports agents Fern Cuza and Diego Bentz. The Tigers allegedly traded Prince Fielder during the winter of 2013 in order to help pay for Miggy’s contract extension, as well to attempt Max Scherzer’s contract. Scherzer was offered $144 million over a time span of six years, but it turned out unsuccessful.

The Tigers have gone through a few bumps in the road, but have a positive mindset for this season, and are ready to play hard this season. Catch them playing the San Diego Padres tonight at 10:10p.m. on Fox Sports Detroit.

Let’s Go Detroit Tigers! A Season Worth Waiting For – OMA Comp

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The Tiger’s 114th Opening Day was on March 31, 2014, meaning good bye prolonged winter and hello baseball season! The old ball game is bringing together the rivalry between the Detroit Tigers and the Kansas City Royals. With Detroit being the host, the stadium is going to be packed! Let’s see if the Tigers can go for the sweep later on today!

The Tigers opened with the following starting lineup:

  • 1. Ian Kinsler (2B)
  • 2. Torii Hunter (RF)
  • 3. Miguel Cabrera (1B)
  • 4. Victor Martinez (DH)
  • 5. Austin Jackson (CF)
  • 6. Alex Avila (C)
  • 7. Nick Castellanos (3B)
  • 8. Alex Gonzalez (SS)
  • 9. Rajai Davis (LF)

It was a beautiful day and gates opened at 10:30 AM. For the first 20,000 fans that come, there were Detroit Tigers rally towels that were handed out! Before the game actually began, however, the Detroit Tigers celebrated their 2013 American League Central Division Championship. This consisted of raising a flag commemorating the championship in the center of Comerica Park, during which Brian McKnight sang the national anthem. The Michigan Joint Guard showcased colors, and afterwards they put a three hundred foot flag into the outfield. Next Chet Lemon, a champion from the 1984 World Series, threw the ceremonial first pitch. During the seventh inning, Amy Gould will sing God Bless America. A member of the United States Air Force, Master Sergeant Michael Miller will be delivering the Game Ball for the Opening Day Game.

For those who didn’t purchase tickets for the game, there was a block party being hosted by 97.1 in Grand Circus Park just outside of Comerica Park, where thousands of people watched the game together. The event also included an indoor heated tent, outdoor party, multiple DJs and other entertainment, and food and drinks. Opening Day in Detroit is like a holiday, where people get off work or take their kids out of school early just to watch and enjoy the ball game. Hopefully the season goes as smoothly as these few games have! Let’s Go Tigers!

Detroit’s Rising Tech Scene

Detroit InternetFor years, Detroit’s IT presence was driven by the auto industry. Within the last five years, though, the tech scene has moved well beyond the Big Three due in large part to an explosive growth in mobile and cloud technologies. When I came to the city six years ago, Detroit’s tech scene was insignificant compared to what it has become now. Today downtown is thriving with young, passionate developers who want to be a part of the revitalization of Detroit through IT. Over the last few years thousands of new tech jobs have been created or have moved into the city.

Whether it’s creating a better user experience or revolutionizing the media industry, these Detroiters are busy building a community of technology-based startups that is helping solve the city’s larger economic problems, bringing economic diversity to the city and turning Detroit into a tech hub.

Over the past two years, this revolution has been driven by the start of Compuware Ventures, Detroit Venture Partners, and Detroit Labs. Other companies such as Galaxe Solutions, Quicken Loans, and Atomic Object have recently moved downtown further energizing the city’s tech community.

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