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Social Media and Handling Negative Comments About your Business PART 4 of 4

By checking and answering to your clients you are creating good bonds and providing great customer service for your clients.OMA-Comp-Positive-Feedback

Since social media is extremely public these days, you are letting your clients see how good of a job you are doing for other people. With showing people how good you are doing through social media you are establishing a good brand reputation and showing that your company is a social business.

Everyone likes to think that they run a terrific business, but that is not true every business has its flaws. By being open minded to your customer complaints allows you to notice problems that you wouldn’t have noticed on your own.

Noticing your business’s problems can help prevent issues in the future.

 Remember…

Social media can help your business blossom. Acknowledgment of rational criticisms can be benign by making your reputation grow and making your business out to be social.

What can you say about feedback on social media? How do you respond and why? Let us know!

Social Media and Handling Negative Comments About your Business PART 1 of 4

OMA-Comp-Negative-FeedbackSocial Media and Dealing with Negative Remarks about Your Place of Business

Social media is convenient when it comes to receiving and tending to complaints and negative feedback. Constructive criticism isn’t the end of the world, and a successful business knows how to respond to this in the right way.

The larger the business is and the more data you put out for everyone to see, the more people will talk about it. Their views can be easily spread by means of social media, and these feedbacks should be accepted and learned from.

Loyalty to a business is very important. Social media allows for the customers to communicate with the business and vice versa. This helps create a personal connection between the business and consumer and can help promote the legitimacy of the company.

With the easy communication between a business and its customers, it unfortunately makes it easier for the customers to give negative feedback. Tending to the negative feedback should be immediate and should be done in a righteous manner.

This is how you can righteously deal with negative feedback:

a. Brand observation

If you see how often and see the location of where your brand is mentioned, you can find negative feedback much more quickly and you can deal with it immediately.

b. Turning negatives into positives

The faster you respond to negative feedback, the better. Leaving negative feedback unattended could cause the problem they have to spread. Negative feedback should be responded to, even if there is no fix for their complaint, to assure the customers that you are doing everything you can.

c. Take the truth into account

A business has to be able to admit when it is wrong if the negative feedback it receives is true. If it doesn’t, it could damage the reputation of the business and lose the customers trust.

d. Stay level-headed

Don’t take negative feedback personally. Rather than reacting emotionally, react by fixing the problem and learn from the feedback.

PART 2 COMING SOON

Mobile Stats 2013 and Why It’s Important to Build Websites That Are Mobile-Friendly

Mobile Stats 2013
Mobile is the current hotspot for getting noticed. Mobile is everywhere. The utilization of cell phone and mobile devices to surf the internet have seen a dramatic adoption rate within the last 5 years. View some stats below to see why it is important to invest in mobile friendly website.

  • 58% of all US consumers already own a smartphone. (Source: comScore)
  • Over 1.2 billion people access the web from their mobile devices. (Source: Trinity Digital Marketing)
  • Global mobile traffic now accounts for 15% of all Internet traffic. Internet Trends 2013
  • No one screen size has more than 20% of the market share. Mobify Research & Development
  • 61% of people have a better opinion of brands when they offer a good mobile experience. (Source: Latitude)
  • 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.(Source: Deloitte Digital)
  • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. (Source: Google)
  • Almost half a billion tablets will ship in 2013 and 2014 alone. Gartner
  • Tablet users spend 50% more than PC users. (Source: Adobe)
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets. Knotice
  • Mobile-based searches make up one quarter of all searches. The Search Agency
  • 95% of smartphone users have searched for local info. Google
  • Every 100ms increase in load time decreases sales by 1%. Amazon

Benefits of Social Media for the Individual

As the social media has lots of benefits for people to set up an organization and help them throughout with all the major things they have to go through. In the same fashion, it helps all the individuals who want to be well-known for their jobs and expertise online. Following are some of the main benefits of social media for the individuals.

Build A Personal Reputation:

With the social media websites, people get connected all over the world regarding different reasons. An individual can talk about the things he is good at and matter to him. This will help in making him a better name in the community of people. In this way, he will be able to build his online reputation which helps in working online and finding jobs.

Display Your Resume:

There are many websites functioning that allow you to create your resume and display it for the recruiters and employers. Social media websites can be used to display your resume and let you find and avail the opportunities.

Find A Job:

Social media plays a great role to find a job online as jobs are updated every minute and allows you to apply for them. These jobs are presented with the information and links so that you can view the terms. If you find any job suitable for you, apply for it.

Showcase Your Talent And Establish Yourself As An Expert:

Social media websites are a great source of expressing your thoughts about your field of interest. You can share your thoughts with the people and show off your knowledge. This might be a work-related task or a hobby. Join communities of your field of interest. You will get to know more information on the topic as people; also if you are good enough, your popularity will increase, resulting in your publicity in the group of people.

Enhance Your Business Contacts:

If you are expert in a certain field, social media websites give you the opportunity to work with the people and helps you build the number of business contacts. As a result, you are recognized as an expert in the field. This makes way for other jobs to come your way and you can build your repute as a professional in a certain field.

Enhance Personal Relationships:

Social media websites allow you to connect with people all over the world. This may include your college, school or university classmates, family and other friends or relatives all over the world. Enhancing the personal relationships help in getting to know about the latest news and updates.

Share Information with Like-Minded People:

As you develop repute in your field of work, try to grasp the attention of the professionals and big fish. Connect with them, and ask them questions that you have in your mind. In this way, you’ll get professional ideas to counter a problem you are facing or may be give you latest information or the insights.

Benefits for Businesses of Social Media

Establish a Brand and Raise Awareness:

In this period of time, majority of the people use social media websites like Facebook, Twitter and YouTube. The best way to let people know about your brand is to post advertisement to these websites. The impression can be made and a large number of people can get attracted to the brand online. All this can be done by getting the name of your brand to the social media websites.

While posting an advertisement on YouTube, make an entertaining presentation or a funny way to present and inform people about the brand. This helps in engaging the people and will help to make its way easily across the internet. The video should be able to engage the audience and hence will have more people view it.

While posting an advertisement on social media like Facebook and Twitter, you should make a community, with interesting information and discussions. More people will visit the page which will result in the increasing popularity of the brand. Ultimately, the more people visit the website, the more chance you get to sell your brand items online.

Keep an Eye on the Competition:  

Social Media can be of great help when you are in the competition. It allows you to keep an eye of your competitor’s latest products and their ideas. You can get to know their latest promotion and what they have up their sleeve. Using the marketing strategy, you can provide better deals than the competitors. In this way, you’ll be able to attract more people towards the brand, make more online sales and get on the road with the leading brands or most suitably, your competitors.

Pitch Products In a More Interactive Way:

Getting a feedback from the customers or people gives you the ability to get informed about what people think about your brand. All the people using the social media websites prefer to spend some personal time and will never appreciate if they get to see a lot of ads all the time. Try to discuss your business in an engaging way, like asking people’s opinion about the brand. This helps in making a good repute of your brand in front of people. This is a valuable connection that increases the number of customers.

Bring Attention to Your Products:

The use of social media for the advertisement of the products is the fastest way to get more people’s attention towards it. The best way is to give a promotion with the products, for the online buyers. This will help to increase your online sales rapidly.

Increasing Customer Loyalty and Trust:

The art of communication can make a great impression on the people. Friendly conversation with the people will let them communicate with ease and express their opinions. This makes people give you better opinions and they start developing trust for the website. In this way, people will refer others to view your products.

Listening To the Customer’s Opinion:

Apart from every opinion you get about the product, the customers’ opinions should be of the highest priority. You can see their thoughts about the products on the social media websites. You should take the criticism by the people in a positive manner and rectify the customers’ complaints. This will make you concentrate on making the products better to meet the needs of the people.

Conduct Market Research:

The use of social media websites allows us to view the true opinion of the people about the products. People feel free expressing their views on such websites. This makes you concerned about what people like and what people dislike. With all this information, you come up with new ideas, improvising the ideas with what people like. Improve the service or the product according to people’s requirements. This will result in a better competition to the other brands, as more people will be attracted to the new and improved brand products and services. In the meantime, use your community and post interesting information about the upcoming products, post links, getting people engaged is the best way to get their total attention.

Strengthen Customer Service:

Social media websites have made a remarkable difference in providing a better customer service. It makes us free from the problem of making long distance phone calls to the customers. This saves money and prior to that, you get to deal your customer timely using social media websites. Customers can ask their questions and get the answers promptly, which improves their satisfaction.

5 Benefits of Social Media

Most of the people are concerned about “How the social media helping us? What is the main functionality?” This is a question many of the social media handlers are unable to answer properly, because they always keep on justifying the contribution of social media. Effectiveness of social media is not limited to only sales-like numbers. Other than sales, social media contributes in many other ways. Businesses in modern days are inclined to these websites, as these are the best way to help them establish and grow.

Following are some of the advantages of social media other than sales.

– Creating Connections:

The use of social media websites in business is not only limited to the increasing sales, but the more important thing is making individual’s connections with the people, brands and organizations around the world. People who failed to understand how important it is, struggled through their initial and the most important part in the development of their organization. The more connections you make, the more you build your repute in the community of people. With this, social media enables you to enhance your relations with people. This guarantees your long-term value in the customers and reputation that sales cannot.

– Increasing Exposure:

By putting your name out in front using the social media websites, you are actually exposing your company in front of the people. This gives you a chance to actually exhibit your brand to the people and customers. This is considered to be a positive effort while enhancing the business. Sales, here as well, can’t guarantee you the publicity of the brand to new people or individuals, which social media websites definitely do.

– Developing Partnerships:

In the competition, everyone tries to get more sales so that they can be on the top. They neglect the fact that they need to expand their business. Doing partnerships with other brands and organization helps you to expand your business. In this way, you can increase your worth and popularity while selling your products. This can be only done with the social media websites.

– Enhancing SEO:

Search Engine Optimization (SEO) plays an important role in publishing your organization. Working as an individual makes you get searched by your web page only. On contrary to that, if you have your links and publishing on the social media website, you will get searched by those websites as well. The more you get searched, the more you drive traffic to your website and hence you get more views and more customers likewise.

– Fostering Leads:

When you develop an organization, you have to enhance and furnish it with new ideas and upcoming thoughts. The benefits stated above gives you a broader view about making your organization’s value and reputation in the community of the people. New ideas should be worked on and people and most importantly, customers’ opinions should be kept in mind. This helps to make you popular and earn a well-respected value in the community of people.

Bottom Line:

The main purpose of discussing the benefits mentioned above is to give you a clear view of the running market and give you an idea of new inventions. You should never be discouraged if you don’t able to make a lot of sales in the beginning, after sometime, it will gradually increase. Try to focus on the above mentioned facts so that you might increase your business in an efficient way.