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online marketing

What Makes Social Media so Effective for Small Businesses?

January 3, 2018

OMA Comp What Makes Social Media Effective for Small Businesses

Major advances across the social media landscape have made it easier than ever to connect with customers online. The widespread adoption of social media as information sharing and communication platforms has created an opportunity for businesses to engage with customers 24/7.

Let’s explore the top three factors which make Social Media an effective engine for small business growth.

  1. Conversion

Unlike traditional online marketing methods, social media enables companies to customize their outreach and understand their customer base. Engagement analysis tools on sites like Facebook, Twitter, and LinkedIn make it possible to understand the makeup of your customer base. Businesses that invest time into understanding their social media following can use this information to improve the performance of their marketing dollar.

  1. Personalization

Distributing personalized content has never been easier. Once you understand who interacts with your content and how they interact with it, you can personalize posts.

Engaging with your customers across a variety of platforms allows you to deploy multiple forms of media. Take for instance a digital design business with active profiles on Instagram, Facebook, and LinkedIn. An effective content mix strategy might call for the business to post examples of their work to Instagram, official updates such as new job openings to LinkedIn, and descriptive expositions of their work to Facebook. Social Media is all about getting the right content to the right audience at the right time.

  1. Engagement

Unlike one-way marketing (print, radio, television, et cetera…), social media allows for communication to flow both ways. Posting content is only half of the equation! Businesses that effectively leverage social media use it to communicate with customers, answer questions, ask for opinions, and more.

Creating and managing multiple social media profiles can be time consuming. It’s important to focus on the platforms which your customer base engages with the most. Is your business leveraging social media to its maximum potential? Contact OMA Comp to learn how we can help maximize your performance.

#OMAComp, #SocialMediaMarketing #OnlineCoversions

Filed Under: News Tagged With: conversion rate, Facebook, information sharing, Instagram, LinkedIn, OMA Comp, online conversions, online engagement, online marketing, social media

Sentiment Analysis Marketing

November 13, 2017

OMA Comp Sentiment Analysis Marketing

According to the United Nations agency that oversees international communications, over 3 billion people now use the Internet. The popularity of the web for information and online purchases has substantially increased with the eruption of mobile technology.

We use search engines, upload and watch YouTube, update our Twitter feed, Instagram and Snap Chat, comment, like and are interested in Facebook events, to name a few ways that our online actions capture our hopes, fears, desires and preferences. Our digital footprint allows researchers to develop techniques like “sentiment analysis” to target and market using our inclinations on how we will vote, what we will buy, and how we think.

Contact OMA Comp to learn more.

#OMAComp #OnlineMarketing

Filed Under: News Tagged With: mobile technology, OMA Comp, online marketing, Sentiment Analysis Marketing, social media

Why Does Your Business Need to Be on YouTube?

October 3, 2017

OMA Comp YouTube for Business

If you are exploring current ways of sharing information with the world or wish to market to new crowds, YouTube is worth investigating. In this post, OMA Comp explains how the best companies use YouTube to make a major impact.

YouTube (Google’s video sharing website) is often thought of as an entertainment service; however, it also serves as a depository of information on millions of subjects.

Information Sharing

Video is the perfect format for explaining complex concepts, demonstrating how to do something, and making a connection with the viewer. Unlike static materials and media, video allows you to show all sides of a product in combination with audio. Manufacturers and retailers alike find great value in producing quick, product-centric videos.

As a free hosting service, YouTube videos can be shared across a variety of platforms while maintaining quality. Simply share the video’s link or embed it within an existing webpage to share your content.

Marketing

YouTube enables users to market specific videos using keywords and the power of Google’s ad serving technology. Looking to target a specific group of viewers? No problem! Videos can be actively managed and updated for maximum effectiveness.

YouTube collects and stores information on video views such as video engagement, viewer location, and viewer device. These data points can help improve future productions and inform you of the audience you’re reaching.

As a full-service marketing and branding partner, OMA Comp can help your business strategize, produce, and manage a highly effective YouTube presence. Please enquire within for additional details.

#OMA Comp #YouTubeforBusiness

Filed Under: News Tagged With: information sharing, keywords, OMA Comp, online marketing, seo, youtube

Target Your Online Marketing

September 6, 2017

OMA Comp Target Your Online Marketing

Don’t chase rainbows. Create a proper targeted online strategy to increase your customer base. Make certain that your website and social media outlets are working for you.

Contact OMA Comp for an assessment and to learn more.

#OMAComp #OnlineMarketing

Filed Under: News Tagged With: conversion rate, OMA Comp, online marketing, optimization, seo

Social Media Marketing

August 8, 2017

OMA Comp Social Media Marketing

Online marketing reaches more customers now than ever before. Regardless of your industry, social media has made its mark as the top growing method for connecting with your customer base. To take advantage of these direct lines of communication, it’s critical to have a steady flow of outbound marketing efforts and a tight grip on customer engagement.

Frequency

An effective social media strategy involves regular posts to a variety of platforms – as deemed appropriate by your customer’s technology habits. Regularly posting to your networks increases the likelihood that your materials are seen.

Quality

An often-overlooked, yet crucial, component to social media is the diligence taken to deliver a single message at high quality. By focusing on delivering a professional message, your company can provide customers with relevant and timely information while advertising in the process. Many companies mistakenly post for the sake of posting without considering the repercussions of poorly worded, uninteresting posts.

Engagement

Social media has changed the way businesses engage with their customers for the better. Since most platforms allow you to post (or market) in a targeted way, you can limit erroneous spending from your budget. Unlike many other forms of marketing, social media is a two-way street. Not only can you connect with customers, but your customer can send you feedback, comments, and questions too.

Maintaining a robust social media presence can be difficult for time scarce business owners with limited marketing budgets. Consider partnering with OMA Comp for all your social media marketing needs. As a cost-effective solution to the need for in-house social media expertise, our team can effectively manage a regular posting cadence while training your team on the latest methods for making the most of your social media engagement. Contact OMA Comp today to learn more.

Filed Under: News Tagged With: OMA Comp, online marketing, social media marketing

Online Marketing

June 12, 2017

OMA Comp Online Marketing

A modern marketing campaign is incomplete without an online component. Since most customers spend much time browsing the web, it’s critical that your company not only participates but maximizes the quality of each touch point your customers and potential customers experience with your brand.

It’s important to establish a set of high-quality digital pictures, video and content, and use them to engage your audience. Posting content which is both high quality and well-positioned can heavily impact how your brand is received by prospective customers.

OMA Comp can help in each aspect of online marketing, from designing and executing robust online marketing campaigns to establishing new marketing best practices for your business to thrive in an online environment.

Smart Spending

So many businesses come to OMA Comp to shorten the online marketing learning curve and to quickly accelerate the number of page visits per day.

Platform Overload

It can be difficult to decide exactly which platforms to use for your company’s online marketing campaign. OMA Comp maintains a running knowledge on which platforms perform highest for different businesses. Our comprehensive digital marketing knowledge enables businesses of all sizes to quickly jumpstart their online marketing efforts.

Still not sure if online marketing is for your business? OMA Comp can help you determine what (if any) online tools your business can benefit from. To learn more, contact our team today.

Filed Under: News Tagged With: content writing, marketing campaigns, OMA Comp, online marketing, photography, Video

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