Has it been over six months since your company last updated its website? You’re not alone if that is the case.
More businesses are getting online and posting content than ever before; however, an increasing number of firms are also leaving their websites untouched for months on end. Leaving a website untouched for extended periods creates an environment of misinformation to potential customers and lower online optimization from search engines.
Why Do I need to Upgrade?
A business might upgrade their website for a variety of reasons. The top reasons include:
- Device Compatibility
- User Experience
- Information availability
- Organic Optimization
An outdated website can leave visitors with a sour impression and may impact sales conversion potential. Businesses seriously underestimate the impression a poorly maintained website can make on visitors.
Upgrading for Device Compatibility
Consumers are viewing websites across more devices than ever before. Customers have grown to expect that websites will appear and function properly regardless of the device they are using. It’s a good idea to plan for this “device diversity”, and structure your website to look great across all devices.
Capacity and Speed
Increased traffic to a website is demanding when resources are limited. Upgrading your website’s resources to handle an increase in visitors keeps load times quick and site navigation snappy – a recipe for great user experience.
Growing businesses should create a plan for implementing future website upgrades to allocate resources effectively and tie in the appropriate business functions. Creating a plan in the form of a roadmap of next steps also makes it easier to communicate objectives with stakeholders.
Are you stuck with an outdated website and unsure what to do? Contact us today to explore how our expert developers can assist you.
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