Web Design & Development
October 31, 2013 By Editor
Recently video hosting giant YouTube has brought forth a new kind of monitoring system people can use to screen comments on their videos. The system, which was debuted to a key number of users on Tuesday, teams up with a user’s Google+ account to better filter comments based on relevancy and value according to the user and the video. A similar method that Facebook has with it’s commenting process, it allows a user to tailor how their video feed looks, and thus how it is portrayed in the world. No more spam, no more profanity. It’d be nice to see, right? We’ll have to wait and see how it plays out for Google in the long run. In the mean time, we can allow comments on our videos an see how it goes.
Social Marketing is a cost effective method to advertise your business and routinely stay in touch with customers or clients outside of the standard points of contact. There are a few key points that need to be cared for and taken advantage of to make social media marketing work for your business.
Search Engine Results
The best way to begin marketing using social media is to gain ranking in search engine results. In a perfect world, when a potential customer or client types in any combination of key words to search for your type of business in your area, your website will be the top result that shows up in the search engine. Next, let’s say your social media websites such as Facebook and Twitter are loaded with content that is updated frequently. Not only will you have your website show up on a search engine as a top result but now your social media websites will show up as top results as well. By keeping social media websites updated often, it allows for the business to create dominance on search engine results.
Social Media as Two Way Communication
Using social media allows clients and customers to stay up to date on current productions, trends and sales specials going on with your business. It allows people to communicate directly with the business by asking questions about products or promotions. It is important to view social media sites multiple times throughout the day to keep the lines of communication open to avoid delays in responding to questions.
Last But Not Least…Gain Followers
An effective way to gain followers to your social media websites is to leave a laptop or tablet at the front desk. Ask customers to log into frequently used social media websites such as Facebook and Twitter and ask them to “follow” or “like” your social media pages. You will find that the majority of your customers will happily do so as it will allow them to connect with your business much easier. Ultimately, your connections to people will grow very quickly as your social media marketing will ultimately drive more traffic to your business.
Pinterest is gaining speed on the train of social media very recently behind Facebook and Twitter. Starting in 2009, Pinterest is a website that allows users to share photos on “Pinboards.” Users can organize their photos based on themes they choose such as food, clothing, home decor, etc.
With the know-how, Pinterest can be an extremely useful and profitable marketing tool for businesses as a lot of referral traffic can be obtained through the site.
Why Pinterest Is So Appealing
People are visual-based creatures and they like to see beautiful photos that catch their interest. People are more likely to post photos of things that strike their interest and will share these images with their friends via their individual Pinboards. The trick to effectively use Pinterest for marketing is to share captivating photos and allow users to share the photos.
At this point, you may be wondering how Pinterest will drive referrals and traffic to your business. Each photo is a link to the source of the image — i.e. to the business website thus leading potential customers directly to the site to gain more information.
Professional & High Quality Photos Are Important
The quality of your photo can make or break driving traffic to your website. If you are posting photos that are of low quality with poor lighting, most Pinterest users will pass over your photo. Using only high quality photos is vital to capturing customers. The image should appear professional with each space shown clean and organized. The size of the image is also important because the image needs to be easily accessable by potential customers. Keep the resolution of the photo around 800 x 1000 pixels.
Build Pinboards For Your Business and Keep Customers Coming Back
If your business is selling a product, there is no excuse for you not to create a Pinterest page with Pinboards to assist with selling your products. The first step is to create an attractive account with attractive pin boards. This could take some time but it will be well worth it in the end once you notice an increase in customers. Keep in mind that people tend to be more inclined to follow an individual versus a business as an individual tends to be more believable unless the brand is well-known. Create your Pinterest board under your own name to increase your followers.
As you gain followers, you can create Pinboards that are in relation to your product or idea. For example, if you are selling skincare products, then you should create Pinboards with titles “DIY Skincare,” “Moisturizers” or “Healthy Skin Diets.” You can then pin images back to your website that are related to these ideas.
With millions of users on Pinterest daily, gaining new customers is quite easy. Keep in mind that people are on Pinterest to discover and learn new things so take advantage of this and make this wonderful marketing tool work for your business.
By checking and answering to your clients you are creating good bonds and providing great customer service for your clients.
Since social media is extremely public these days, you are letting your clients see how good of a job you are doing for other people. With showing people how good you are doing through social media you are establishing a good brand reputation and showing that your company is a social business.
Everyone likes to think that they run a terrific business, but that is not true every business has its flaws. By being open minded to your customer complaints allows you to notice problems that you wouldn’t have noticed on your own.
Noticing your business’s problems can help prevent issues in the future.
Social media can help your business blossom. Acknowledgment of rational criticisms can be benign by making your reputation grow and making your business out to be social.
What can you say about feedback on social media? How do you respond and why? Let us know!
e. The nicer you are, the better
Although some negative feedback may not be necessarily true or fixable, show that you care about the customer’s opinion and you want to help. If you disagree with the feedback, it won’t get you very far.
Different kinds of client feedback
There are different types of negative feedback. These include feedback about a problem that needs fixing, and feedback where people are just being antagonistic and you can’t do anything about it. Spotting the type of feedback will determine on how you should respond.
a. A direct problem: A customer may have a problem with your product or conduction of service. Although this could impact a business’s credibility negatively, but it can also be a learning experience. If a problem is presented to a business, do what you can to address it.
b. A representative’s character: Even though some feedback and complaints may not put any restraints on a business’s reputation, the issue the customer brings up may be important, and you have a disappointed customer.
c. Don’t take everything personally: Sometimes, criticisms come with advice that can benefit the business in the future. If you receive negative feedback with a few suggestions on how to solve the problem, you should consider this to prevent any more future complaints.
How to react and reply
The first step was identifying the type of response you receive from your customers. Next, you have to choose the correct way to address the critics. How you respond can determine how your customers see your business, which is very important. Always stay upbeat and be open minded to any criticism, especially if it is constructive.
a. A direct problem: You must absolutely respond to this sort of criticism. Whether your response is public or more universal and personal depends on what the issue is and the amount of people that it is affecting. It does not matter what the issue is. Someone like you, a business person, should show that you are proceeding with steps to fix whatever the problem could be. At times the criticism happens to be a result of an anticipated problem rather than an actual one. When that type of problem occurs, even then should criticism be consulted. When that kind of situation happens, you should thank the client for the advice and ask if they would like to know why the problem has occurred.
b. A representative’s character: When it comes to merited attacks, you can’t let your feelings get in the way of an optimistic response and a quick response. These are harder for businesses to deal with because some feel as if they’re being attacked personally.
c. Don’t take everything personally: When a customer leaves their ideas or possible improvements, a business may not always agree. In order to show your loyalty
To Be Continued…
June 11, 2013 By Editor
On Monday at its annual Worldwide Developer’s Conference (WWDC), Apple unveiled a number of upcoming upgrades for various products that we’ll be seeing later this year. One of the more subtle announcements was that of the Mac Book Air. All around there were upgrades you’d expect coming from Apple around this time. With an all new, flash-based memory model, the new Mac Book airs will be faster than ever before. Better battery life, WI-Fi reception, and processors are also in line for the new Mac Book Airs.
On the more exciting side of things, Apple also gave a sneak peek of its newest powerhouse computer, the mac pro. Sporting a revolutionary cylindrical design, the computer uses unified thermal cooling at its center, where it is blown out through the top by a large fan. This is the almighty Mac Pro, so you’d better believe Apple didn’t skimp out on its upgrades – everything is pretty much double from its predecessor, giving you the most powerful Mac Pro the market has ever seen. Expect to see it out in the fall sometime.
Another big hit during the keynote was the upgrade of Apple’s mobile UI, iOS. The iOS 7 was a real breathe of fresh air compared to a rather stagnant aesthetic between the last few updates to the software. An all new minimal, modular grid system has everything more unified than ever. We’ll wait and see if third party developers follow suit with what they’ve done. I have a feeling they’ll keep making the crappy icons they’ve always made, but at least Apple gave an effort. Another new feature is the control center, a swipe-up addition that, you guessed it, allow you to control everything from the WI-Fi to the brightness. Airdrop is also an exciting new innovation, allowing fellow I Phone users to share files wirelessly. This is also due to be out later in the year.
Innovate much? Apple really seems to have taken the remarks of their critics to heart, showing them that they can in fact re-invent themselves, product by product. As exciting as their keynotes have become (I feel like I’m watching a magic show sometimes), let’s hope that the products themselves hold up to the Cupertino computer company’s name.
Hard at work in downtown Ann Arbor on a building photoshoot. Some creativity and a skillful approach delivers utmost results. Let us know if..
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