If you are in need of a new mobile first website, online marketing plan, computer network, server design & implementation, or hosting services, talk to us. We can help.
OMA Comp has the knowledge, expertise, tools, and resources to help your business succeed and grow. We look forward to hearing from you.
online marketing
We Wish You a Happy Thanksgiving!
From everyone at OMA Comp, we wish our clients, family and friends a warm and happy Thanksgiving holiday.
Our team of talented individuals on everything from IT to web services to graphics to marketing look forward to continue to strategize best solutions, implement technological advancements, and provide new tools for your business, so that your company can run smoothly and successfully. This is what keeps us so energized about the present and future.
We want to take this time of reflection and thankfulness to let you know how much your business means to us, and we hope to implement more innovative developments for your business in the coming months and years.
Follow-Up with Your Online Customers
Follow-up emails are important. They allow you to develop relationships with your customers. The content of the message will vary based on the situation, intent, and your marketing goals. How can you start using follow-up emails and texts to increase business and customer satisfaction?
Keep in Touch About Their Order or Service
Just because a customer already placed an order doesn’t mean your marketing work is done. You need to continue building on that relationship. Make sure the experience stays as positive and inviting as possible for the consumer.
One way to do this is to share the status of the order or service. Use this opportunity to let your customer know that their purchase is ready. You can provide instructions if needed, like where they can pick up their items or when their package will ship out or when you will arrive.
Don’t forget to thank the customer for their business and let them know that you are available if they have questions or comments.
Request Feedback with an Invitation for Dialogue
Most customers do not post or send feedback. One way to combat this problem is to send a follow-up email or text requesting a review. This should be sent once the customer has the product in hand or services have been rendered.
Be prepared to respond professionally if you receive negative feedback. How you handle problems will go a long way in the eyes of consumers. A bad review doesn’t have to be bad for your business if you handle it the right way.
Emails that Promote Your Social Media and Websites
You can send promotional emails that direct customers to the products and services you want them to see. Use this type of email to show them to your most active social media accounts. You can also share information on any other communication channels or business-related properties you want to market.
Contact OMA Comp to learn about customer follow-up emails and online marketing. We can answer your questions and provide services that will boost your business.
Why Should My Mobile Site Be Different from My Website?
![OMA Comp Mobile First Websites](https://www.omacomp.com/wp-content/uploads/2019/09/OMA-Comp-Mobile-First-Websites.jpg)
Over five billion people use mobile phones around the world. That’s a huge demographic for a business that wants to expand. If you want to attract mobile users, then you must offer an experience that caters to their needs. Why does your mobile site need to be different from your website?
- Smaller Screens Can’t Display as Much Information
Mobile devices are portable and usually fit in a purse or pocket. That means there is less display area for your content. A website meant to be viewed on a PC monitor will look crammed together and illegible on a small screen. You need a design that presents your content in an attractive, organized way in a limited space.
- Finger Touches Aren’t as Precise as Mouse Clicks
The mouse cursor is very precise. It’s easy to click smaller buttons, text fields, or links. However, most people use finger touches on their phones. Fingers are wider, which can be unwieldy when attempting to click a tiny link. If a user can’t interact with your content, they will most likely get frustrated and navigate away.
- Navigation Should Include Quick Buttons
Quick buttons are a good way to give mobile users access to the functionality they need with minimal effort. These should be easy to find and big enough to touch. The user shouldn’t have to squint or spend minutes searching to complete basic tasks.
- Utilize a Click-to-Call Feature
Since they are already on a phone, they may want to give your business a call or send a text or get directions. Many mobile sites include a click-to-call feature, making it as easy as possible for consumers to reach you.
- Optimization
Search engines prefer a mobile design. By having a mobile website, you can help your company’s organic optimization so potential clients can find you and your website online.
We can help you build a powerful mobile site for your business. Contact OMA Comp today to learn more about our comprehensive web design and online marketing services.
Use Geofencing to Target Your Customers
![OMA Comp Use Geofencing to Target Your Customers](https://www.omacomp.com/wp-content/uploads/2019/09/OMA-Comp-Use-Geofencing-to-Target-Your-Customers.jpg)
If your business serves a geographic area, then you need to know about geofencing. Quantity shouldn’t be your only focus when building a marketing strategy to reach consumers. You need to consider quality, as well. The better the lead, the more likely they will be to convert into a real paying customer.
What Is Geofencing?
Geofencing is a method that utilizes global positioning (GPS) or radio frequency identification (RFID) to build a geographic boundary. This virtual barrier can be used to trigger an action when the user is nearby. For example, a text message or app notification could be activated when the user reaches a specified geographic area.
How Can I Use Geofencing to Market My Business?
Geofencing provides a new way to engage your customer base. By creating a virtual perimeter around your store or restaurant, you can draw in business by sending out special offers. The user is in close proximity and may be more likely to stop and make a purchase.
Alternatively, you can use it to draw attention away from the competition. A geofence can be established near a rival business with an offer that gives customers a reason to consider going to you instead. Geofencing can also be used to gather data on consumer preferences and behavior.
Geofencing with the Pros
Geofencing has enormous potential if you know how to use it. Contact OMA Comp today to learn more. We can help you build a powerful marketing strategy using geofencing for your business.
Enjoy the Weekend!
The work of our collective hands has made our country great!
Thank you to our employees for their hard work and dedication in making OMA Comp great and to our family and customers for making dreams, reality.
We hope you have a relaxing and safe Labor Day weekend.